The lead-acid battery industry is going through turbulent times.

• Battery manufacturers have to contend with new battery chemistries entering the market.
• Lithium-ion batteries are taking away certain applications that were the preserve of lead-acid batteries.
• The battery manufacturers are competing with each other and getting into a price war - with many manufacturers shutting down shop.
• The customers have become more demanding.
• Manufacturers with deep pockets and good negotiation skills are surviving.

All battery manufacturers must sharpen their negotiation skills to remain in business. How to do it, is the question.

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