Episode 3: What does it look like to run a department of 40 people and be responsible for everything from university advancement to crisis communications? This month’s Higher Education Coffee and Conversation podcast guest, Cathy Baur, recently retired from California State University San Marcos, where she worked tirelessly to integrate marketing and communications into every area of university services. 

 Cathy shares her advice on enrollment management, creating brand loyalty, and crisis communications. 

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