Sean McGinnis is President & Integrator at KURU Footwear (https://www.kurufootwear.com). Sean has been a digital marketing leader since 2006 and has led customer acquisition and lead gen for Fortune 50 and Startup companies across a breadth of products and services. Sean is currently focused on meeting the growth targets of KURU Footwear, a  rapidly scaling D2C eCommerce company focused on building stylish shoes to fight foot pain.  

In this episode of Agency X, John and Sean discuss   

2:00 EOS and using a paid implementor  

6:00 Changes in digital marketing over the years and getting started in law, home theatre, and DVD reviews and keyword stuffing on long running pages 

16:25 Challenges within the business of growing (Magento 2) 

20:00 Going from being an IT business with Magento to an ecommerce business with Shopify 

25:45 Impact of iOS 14.5  

33:00 Impact of Google changes on SEO  3

7:00 Growing your affiliate and content network with a product that solves a problem