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Agency X — a podcast that takes you behind the scenes of running a digital agency. Hosted by John and Tommy, we dive deep into the world of ecommerce, digital strategy, and the evolving landscape of m... more
FAQs about Agency X:How many episodes does Agency X have?The podcast currently has 64 episodes available.
November 19, 2024Why Are Brands Leaving Homegrown Systems for Shopify Plus?More brands are making the leap from custom platforms to Shopify Plus. Avex shares what’s driving this shift, from reducing the total cost of ownership to the appeal of a flexible, scalable platform. Listen in for insights on adapting teams, overcoming resistance to change, and the powerful short- and long-term returns brands are seeing on Shopify....more31minPlay
October 15, 2024The Loyalist by Yotpo: Unmasking Your Brand HeroesIn this episode of the Agency X Podcast, John Surdakowski is joined by Yotpo’s VP of Product Marketing, Kim Winter, to unpack the genius behind Yotpo's groundbreaking "Loyalists: Unmask Your Brand Heroes" campaign. With insights from over 3 million shoppers, Yotpo uncovers the key behaviors of your most loyal customers—your brand heroes.Tune in to find out how this campaign can reshape your approach to customer loyalty and long-term engagement....more44minPlay
October 07, 2024Is Headless Commerce Dead?Has the headless commerce hype run its course? In this episode of the Agency X Podcast, we dive into the debate surrounding headless architecture. Join us as we look into why some brands are shifting away from headless solutions, highlight situations where it’s still the right approach, and look at how Shopify’s native features can meet the needs of most eCommerce brands.Visit our website to learn more about our Headless Commerce Services...more35minPlay
October 02, 2024What Merchants Need to Know About Retention Platform MigrationThinking about migrating your retention platform or already in the thick of it? This podcast is for you!Join John as he answers the most common questions merchants have about retention platform migration. We’ll discuss important considerations, share best practices, and help you set clear expectations for the process.Tune in to catch all the insights, and stay for a special offer at the end!Visit our website for more insights on our retention marketing services...more24minPlay
September 16, 2024The Agency Owner's Hot Seat: Most Asked QuestionsIn this episode, Tommy Harris takes center stage to ask John Surdakowski, the founder of Avex, the questions everyone wants answers to. From client relationships to agency growth, John offers his perspective on the highs, lows, and everything in between when running a successful agency.Tune in for a real, no-holds-barred conversation about agency life....more48minPlay
September 05, 2024We're Back!The agency X Podcast is back. We have some new programming, topics and guests. Stay tuned for more. ...more4minPlay
September 18, 2023Growing A Digital Agency: My Story and Key Things to Focus on for SuccessIn this episode, John Surdakowski touches on some of the core things he focused on in the early days to grow Avex Designs, an eCommerce agency, as well as provides a little background about how he got started....more32minPlay
September 13, 2023Why Luxury Brands are Migrating to Shopify Plus?We've been seeing more and more luxury brands migrate to Shopify Plus. In this episode, John Surdakowski takes an in-depth look into the rationale that drives those brands to re-platform and examines what lies ahead for the world of e-commerce....more14minPlay
September 12, 2023Building Brand Awareness5 years ago it was easy to grow a DTC brand with social media ads….Today, it’s 100X more difficult. Here are 3 things successful eCommerce brands are doing today, that you’re probably not. Social media ads still need to be part of your advertising plans, but if you're not focusing on these three things, you’re leaving money (and customers) on the table.Everyone wants an easy solution, but growing a successful brand is never easy.The brands winning right now do these 3 things very well, and it's not a one-size-fits-all approach. Brand awareness is how familiar customers are with your brand and what it stands for. Focusing here helps you to attract new customers and build relationships with existing ones. Beyond just running branded ads, you need to focus on organic social, storytelling, and…our next point. Community. Building a community around your brand means creating a group of people who are passionate (or obsessed) about your brand and its products. A strong community will help you to build brand awareness, generate word-of-mouth, and get feedback from your customers. Brand collaborations and partnerships between two or more brands are great for reaching new audiences, cross-promoting your products, and increasing both brand awareness and community. When done well, brand collaborations can be a win-win for both brands involved.If you’re struggling with performance marketing right now, you’ll thank yourself 5 years from now, because you started to focus on your brand. ...more10minPlay
May 24, 2023Maximizing Conversions: 10 Expert Tips to Optimize Your Shopify E-commerce StoreIn this episode of the Agency X podcast, John Surdakowski unveils 10 game-changing tips to skyrocket your Shopify e-commerce store's conversion rates. Whether you're a new or experienced Shopify store merchant, this episode is packed with actionable advice to help you achieve your conversion goals. From enhancing product presentation and AB testing UX changes to understanding your customers and effectively conveying your brand story, the strategies shared in this episode are simple yet powerful, making a significant impact on your bottom line. Additionally, we highlight some of our favorite e-commerce tools and their features that can further enhance your store's performanceTune in and transform your Shopify store into a conversion powerhouse.More E-commerce and agency tips shared weekly on John's Commerce & Bull$hit LinkedIn Newsletter. ...more10minPlay
FAQs about Agency X:How many episodes does Agency X have?The podcast currently has 64 episodes available.