In this episode of the Agency X podcast, John Surdakowski unveils 10 game-changing tips to skyrocket your Shopify e-commerce store's conversion rates. Whether you're a new or experienced Shopify store merchant, this episode is packed with actionable advice to help you achieve your conversion goals. From enhancing product presentation and AB testing UX changes to understanding your customers and effectively conveying your brand story, the strategies shared in this episode are simple yet powerful, making a significant impact on your bottom line.

Additionally, we highlight some of our favorite e-commerce tools and their features that can further enhance your store's performance

Tune in and transform your Shopify store into a conversion powerhouse.

More E-commerce and agency tips shared weekly on John's Commerce & Bull$hit LinkedIn Newsletter.

As a Head of Marketing at Wonderment and ex-Head of Partner Community at Attentive, Blake Imperl has extensive expertise in building and scaling retention marketing programs for D2C brands.

It's that time again: Shopify just announced its 2023 Winter Editions with 100+ products and updates for merchants, developers and partners to build long-lasting relationships with their consumers.

From building and scaling eCommerce businesses to commerce components for Enterprise brands and developer tooling to customize any commerce experience, the Shopify Winter '23 Edition is all about performance, flexibility and customization.

In this episode, John Surdakowski is joined by Dhanesh Shelat, global digital marketing director at one of L’Oreal’s leading skincare brands and a real estate entrepreneur.

Dhanesh brings years of experience in SEO and digital marketing along with a lot of interest in AI and branding to an engaging conversation that taps into:

We are moving towards more immersive online experiences that blend hyper-personalization, AI, metaverse, AR, and VR. Early adopters are the most to benefit. 

To get a full understanding of the new normal shaping the eCommerce industry, check out The Future is Now eBook by Avex and Shopify in collaboration with leading eCommerce partners. Now available for free on Avex Website.

Shopify just announced Commerce Components, the modern composable stack for enterprise retail. In this episode, I discuss my thoughts on why it's important, who it is for, and some of the benefits. 

Allyn Hane, President & Founder at Yard Mastery (https://yardmastery.com/), brings niche brands direct to consumers on Shopify. Allyn, also known as The Lawn Care Nut, grew what started as a hobby to a +500,000 Subscribers Channel on YouTube (https://www.youtube.com/@Thelawncarenut)

+ lawn care tips for all enthusiasts tuning in today!

Sean McGinnis is President & Integrator at KURU Footwear (https://www.kurufootwear.com). Sean has been a digital marketing leader since 2006 and has led customer acquisition and lead gen for Fortune 50 and Startup companies across a breadth of products and services. Sean is currently focused on meeting the growth targets of KURU Footwear, a  rapidly scaling D2C eCommerce company focused on building stylish shoes to fight foot pain.  

In this episode of Agency X, John and Sean discuss   

2:00 EOS and using a paid implementor  

6:00 Changes in digital marketing over the years and getting started in law, home theatre, and DVD reviews and keyword stuffing on long running pages 

16:25 Challenges within the business of growing (Magento 2) 

20:00 Going from being an IT business with Magento to an ecommerce business with Shopify 

25:45 Impact of iOS 14.5  

33:00 Impact of Google changes on SEO  3

7:00 Growing your affiliate and content network with a product that solves a problem

Tim is the founder of Fern Studios - a consultancy focused on reframing the way agency leaders think. Before that, he was a founding member of We Make Websites, a Shopify Plus agency acquired by the Born Group in 2021. In his spare time, he hosts the Your Basket Is Empty podcast and does a little angel investing.

In this episode, Tim and John break down:

- What agencies need to reframe, and the way that they think. 

- Building We Make Websites with his cofounder and former guest Alex O'Byrne 

- Growth Strategies that always work

Jon Bausman is the former Director of Marketing at Vitality, a booming athleisure brand headquartered in Denver, CO.  His 15+ year marketing career and portfolio of several outdoor brands such as Cabela’s, Columbia Sportswear, Airhead, as well as Eli Lilly & Company, DowAgro Sciences, and Super Bowl 46.  In a past life, Jon served as an Entertainment TV Host, starred in Walmart commercials, and was on several episodes of Parks and Rec. He enjoys snowboarding, hiking, camping, and believes quoting movies is his second language.  

Key moments in this episode. 

3:00 starting out as an actor and moving into marketing through the lens of a social media marketer. 

5:30 Moving into Vitality from other brands and the lessons Jon brought. 

7:50 Building community and brand 

12:30 The importance of founders communicating with customers 

 16:15 The challenges of building a community 

21:00 DTC Brands shifting their expectations with rising costs of acquiring customers 

30:00 SEO and fundamentals pay the bills 

32:00 Vitality’s approach to data driven analysis 

36:00 Is selling wholesale and in market places inevitable?

42:00 Shifting strategies to win when there is no right or wrong answer