From designing high end T-shirts to growing high end seaweed… Sam Elsom has had a career change that’s been every bit dramatic as it’s been rewarding. As an environmentalist, Sam and his business partner Stephen Turner are determined to combat climate change in meaningful and scalable ways. So, they’ve created @SeaForest, the first company in the world to cultivate asparagopsis at a commercial scale, supplementing cattle and sheep to cut methane emissions by over 90% in some cases. But how has the industry reacted? And what has the take up by producers been like?