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Taking Risks and Going Big with Shannon Harris
You wanna go Big? In this episode of We Built This Brand, Chris sits down with Shannon Harris, the Executive Creative Director at Big Com.
Her career highlights include working on campaigns for everyone from Google Fiber to Bayer. Born, raised, and working in the Cotton State, Shannon and Big Com recently launched the SEEK AL campaign, highlighting her lifelong home.
During their chat, Shannon and Chris explore why creative design thinking and taking risks are important when brand building. Speaking of creativity, did you also know that marketing is “advanced make believe?”
Listen to our conversation with Shannon to find out how.
Show Highlights
- (0:00) Intro
- (1:21) Shannon’s career background
- (5:11) Where does “Big Com” come from?
- (7:09) How Shannon's daughter helps keep her inspired professionally
- (10:25) How Big Com takes risks to get big brands noticed
- (12:58) Reflecting on Millennials' lifetime of unprecedented times
- (15:30) Big Com's work with the state of Alabama
- (17:53) Shannon's process behind her design thinking
- (21:01) Launch your podcast with HumblePod!
- (21:43) Using graphic design skills in an advertising space
- (25:54) The art of carefully addressing feedback with your clients
- (28:20) Why you shouldn't put seagulls in someone else's painting
- (30:24) The reason We Built This Brand exists
- (32:29) What's Shannon looking forward to in 2025
- (33:21) What brand does Shannon admire the most right now?
- (39:21) Where you can find more from Shannon and Big Com
About Shannon Harris
Shannon Harris is the Executive Creative Director at Big Com, leading award-winning creative and crafting brand identities across industry verticals including tech, healthcare, retail, economic development, and CPG, among others. Shannon has partnered, and driven results with Google Fiber, Texas Children’s Hospital, FedEx, UAB Callahan Eye, DoorDash, Taziki’s, Moore’s Marinades, and Bayer Properties. As a founding chairperson of Big Com’s Culture Club, as well as its mentorship program, Big Growth, she also remains invested in creating opportunities for growth and development across the agency. She’s cracked the code on how to market everything from retail to healthcare, rewiring the way our clients think about their audiences and creating iconic campaigns
Links
- Big Com: bigcom.com
- Shannon on LinkedIn: https://www.linkedin.com/in/shannonharris-cd/
Start a podcast with HumblePod!
https://www.humblepod.com/
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By HumblePod
5
77 ratings
You wanna go Big? In this episode of We Built This Brand, Chris sits down with Shannon Harris, the Executive Creative Director at Big Com.
Her career highlights include working on campaigns for everyone from Google Fiber to Bayer. Born, raised, and working in the Cotton State, Shannon and Big Com recently launched the SEEK AL campaign, highlighting her lifelong home.
During their chat, Shannon and Chris explore why creative design thinking and taking risks are important when brand building. Speaking of creativity, did you also know that marketing is “advanced make believe?”
Listen to our conversation with Shannon to find out how.
Show Highlights
- (0:00) Intro
- (1:21) Shannon’s career background
- (5:11) Where does “Big Com” come from?
- (7:09) How Shannon's daughter helps keep her inspired professionally
- (10:25) How Big Com takes risks to get big brands noticed
- (12:58) Reflecting on Millennials' lifetime of unprecedented times
- (15:30) Big Com's work with the state of Alabama
- (17:53) Shannon's process behind her design thinking
- (21:01) Launch your podcast with HumblePod!
- (21:43) Using graphic design skills in an advertising space
- (25:54) The art of carefully addressing feedback with your clients
- (28:20) Why you shouldn't put seagulls in someone else's painting
- (30:24) The reason We Built This Brand exists
- (32:29) What's Shannon looking forward to in 2025
- (33:21) What brand does Shannon admire the most right now?
- (39:21) Where you can find more from Shannon and Big Com
About Shannon Harris
Shannon Harris is the Executive Creative Director at Big Com, leading award-winning creative and crafting brand identities across industry verticals including tech, healthcare, retail, economic development, and CPG, among others. Shannon has partnered, and driven results with Google Fiber, Texas Children’s Hospital, FedEx, UAB Callahan Eye, DoorDash, Taziki’s, Moore’s Marinades, and Bayer Properties. As a founding chairperson of Big Com’s Culture Club, as well as its mentorship program, Big Growth, she also remains invested in creating opportunities for growth and development across the agency. She’s cracked the code on how to market everything from retail to healthcare, rewiring the way our clients think about their audiences and creating iconic campaigns
Links
- Big Com: bigcom.com
- Shannon on LinkedIn: https://www.linkedin.com/in/shannonharris-cd/
Start a podcast with HumblePod!
https://www.humblepod.com/
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