What makes a movie unforgettable? In this episode of Seen on the Screen, Jacqueline Coley sits down with Matt Reilly, Executive Vice President of Production Development at Universal Pictures, for an inside look at the creativity and strategy behind some of the studio’s boldest projects.

From gritty crime dramas like The Town to the wild chaos of Cocaine Bear, Matt shares stories of championing unique concepts, developing genre-defying hits, and collaborating with visionary filmmakers. He dives into how bold pitches like Violent Night evolve into audience favorites, the role of test screenings in shaping films, and the thrill of taking risks on unconventional stories.

A lifelong fan of cinema, Matt reflects on his admiration for films like The Exorcist and Die Hard, the power of storytelling to captivate audiences, and how Universal Pictures balances fresh ideas with respect for its iconic legacy. Whether it’s reviving beloved franchises or creating the next cult classic, Matt offers a behind-the-scenes perspective on what it takes to keep audiences coming back to theaters.