Get ready to learn a thing or two about that "Aha!" moment before you leave your 9-5 and launch your business with PR powerhouse Danielle Alvarez. From having an extensive background in Public Relations working with mass and prestige beauty and lifestyle brands to launching her own boutique PR firm in New York City, this Peruvian beauty aims higher and higher every time. With the launch of The Bonita Project just a little over a year ago, she is bridging the gap between general and multicultural markets to build buzz for her brands with very creative and inclusive strategies.