"We've got all this data, but who's to say people aren't just randomly searching for random things because we've got so many avenues to be searching for them?"

Nick Cedar, Manager Media Strategy and Planning at SharkNinja, talks about why it's important to understand your audience more than it is to extract data that may not be giving you any relevant insights.

On the latest episode of the Shiny New Object Podcast, find out:

• Why doing a good job as a leader means you've nurtured an independenth, thriving team
• How to find data that's a launchpad for ideas and not just a scorecard of what's happening
• The relevance of audience-centric data storytelling.