Franco Noriega is a 29 year old Peruvian chef, restaurateur, and model. As a successful male model he is the face of brands such as Dolce & Gabbana, Calvin Klein, Roberto Cavalli, Louis Vuitton, and Hugo Boss. At the age of 27 he opened Baby Brasa a restaurant focused on fresh organic Peruvian cuisine which he's about to open a second location now two years later. He also just released his first single as he pursues his passion as a singer.

He joins ONE37pm to discuss how his modeling career started and took off over night as he was plucked off the streets of NYC not long after he emigrated to the US. How he used his passion for food to fill a niche and create a one of a kind restaurant, that funds his dream to be a singer, and how he capitalized on what he was naturally good at to create his brand, and produce viral content that landed him on shows like Ellen and Live With Kelly and Ryan.

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