Do you spend time creating content on social media networks that you actually enjoy, or are you simply checking a box? Creating content for your firm should bring you value and joy and allow you to push boundaries based on what your audience wants to hear.

In this episode of Bridging the Gap, Matt Reiner sits down with social media genius Phil Pallen, Founder & Brand Strategist of Phil Pallen Collective. Phil shares his insights on navigating social media, the online marketing landscape, and building a solid online brand. In addition, he stresses the importance of understanding industry rules and regulations for financial services firms, prioritizing social media platforms that align with your goals, and repurposing content to reach a wider audience. 

Later in the episode, Matt and Phil discuss omnichannel content creation and the importance of being authentic in content strategy. Lastly, Phil shares his thoughts on entrepreneurship and positioning yourself to win in the industry. Tune in to this episode for valuable insights on building a strong digital presence.

About Phil Pallen: 

Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience.

As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.

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