What does the term "Brand Love" actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. In this episode, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.

🎙️Talking Points:

(1:41) Can people love their jobs?

(5:58) Is it possible to love an object?

(11:22) The impact of brand characters

(15:42) The 3 strategies of brand love

(19:55) The #1 thing large companies are trying to figure out

(37:08) What's next in the research on brand love?

🌟About Aaron Ahuvia:

Dr. Aaron Ahuvia is the Czarnecki Endowed Professor of Marketing at the University of Michigan-Dearborn and the world’s leading expert on brand love, a topic of rapidly growing interest among companies looking for long-term customer relationships. His new book, The Things We Love, explains the psychology behind brand love and it has been named by Amazon as one of the best 20 business books for 2022. 

Dr. Ahuvia conducted the first scientific studies of brand love some 30 years ago and continues to lead research on this topic. A Stanford University study ranked him in the top 2% of all scientists worldwide, and he’s even been a guest on the Oprah Winfrey Show. Dr. Ahuvia has spoken about brand love at leading companies including Google, L'Oréal, Samsung, Maybelline, Procter & Gamble, Audi, General Motors, Microsoft, Ford, GfK Market Research, and Herman Miller.

🔗Connect with Dr. Aaron:

• LinkedIn: https://www.linkedin.com/in/aaronahuvia/
• Facebook:  https://www.facebook.com/aaron.ahuvia 
• Website: https://brandlovecentral.com/ 

🔗Connect with Tom: 

• Instagram: https://www.instagram.com/tomfinnovation/ 
• LinkedIn: https://www.linkedin.com/in/tomfinnovation/ 
• YouTube: https://www.youtube.com/@TomFinnovation/ 
• X (Twitter): https://twitter.com/tomfinnovation 
• Facebook: https://www.facebook.com/tomfinnovation 
• Pinterest: https://www.pinterest.com/TomFinnovation/ 
• TikTok: https://www.tiktok.com/@tomfinnovation

[You can listen to the full episode on Thursday, October 5]

What does the term “brand love” actually mean? Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan and the most widely published academic expert on brand love. This week, he shares his insights on the best practices to make your customers fall in love with your brand, how brand characters can dictate how a person feels about your product or service, and the secret ingredients for brand love.

Is employee engagement a top priority in your company? Adi Jani is a Senior Client Partner at Caburn Hope, an award-winning and market-leading employee communication agency. In this episode, Adi shares the ins and outs of employee communications and employee engagement, how to successfully land your organization’s message, and why it is important to try out different things in your life.

🎙️Talking Points:

(2:33) How to use storytelling in business

(7:53) Why companies should focus on engagement

(15:28) Career with a side hustle or entrepreneur with a day job?

(20:18) Finding purpose along the way

(26:44) Making time for your interests as an entrepreneur

(31:31) Dealing with failure in entrepreneurship 

🌟About Adi Jani:

Adi Jani is a seasoned Senior Client Partner at Caburn Hope, his passion lies in empowering employees and refining the customer experience to catalyze organizational growth. He’s done some great work with industry giants such as Coca-Cola, BT, Pfizer, and Amazon, leading diverse projects focused on rewards and recognition, brand enhancement, corporate culture, and internal communication enhancements.

Adi’s also the founder and CEO of GemCastLive, an app that offers high-quality jewelry at affordable prices, and he has worked as a producer and filmmaker.

🔗Connect with Adi:

• LinkedIn: https://www.linkedin.com/in/adijani 
• Website: https://caburnhope.co.uk/ 

🔗Connect with Tom:

• Instagram: https://instagram.com/therealtomfinn
• LinkedIn: https://www.linkedin.com/in/therealtomfinn/
• YouTube: https://www.youtube.com/@therealtomfinn
• Twitter: https://twitter.com/therealtomfinn/
• Facebook: https://www.facebook.com/therealtomfinn
• Pinterest: https://www.pinterest.com/therealtomfinn
• TikTok: https://www.tiktok.com/@therealtomfinn

[You can listen to the full episode on Thursday, September 28]

Is employee engagement a top priority in your company? Adi Jani is a Senior Client Partner at Caburn Hope, an award-winning and market-leading employee communication agency. This week, Adi shares the ins and outs of employee communications and employee engagement, how to successfully land your organization’s message, and why it is important to try out different things in your life.

Is the future of work letting people do their best? Carlo Cisco is the CEO and Founder of SELECT, a private membership community that provides access to exclusive events, pricing, and perks at over 1.6 million premier partner locations. In this episode, we talk about Carlo’s experience working in Groupon, how to manage employees working from home, and why entrepreneurship is a crazy rollercoaster.

🎙️Talking Points:

(4:45) What was Groupon’s market strategy?

(13:10) The advantages of having a remote team

(16:16) How to manage employees working from home

(23:00) Challenges in entrepreneurship

(28:47) Is influencer marketing good for your business?

🌟About Carlo Cisco:

Carlo Cisco is a successful entrepreneur, investor, and business expert with over ten years of experience in startups, leadership, growth, marketing, fundraising, and technology/innovation. He is the CEO and Founder of Select. Carlo has partnered with top brands like BMW, Hyatt, and Tumi and is now working with Mastercard to launch the Select World Elite Mastercard this spring.

His interest in entrepreneurship and innovation started in college, where he launched his first profitable business, helping local Miami venues attract customers. Since then, he has helped build and expand startups of all sizes, including Groupon Japan, where he turned it into one of the company's most significant and prosperous international markets in two months.

Carlo has earned recognition from various media outlets, such as Forbes, Fox Business, and Tech.co, for his diverse experience and expertise.

🔗Connect with Carlo:

• LinkedIn: https://www.linkedin.com/in/carlocisco/ 
• Website: https://www.meetselect.com/ 

🔗Connect with Tom Finn:

• Instagram: https://instagram.com/therealtomfinn
• LinkedIn: https://www.linkedin.com/in/therealtomfinn/
• YouTube: https://www.youtube.com/@therealtomfinn
• Twitter: https://twitter.com/therealtomfinn/
• Facebook: https://www.facebook.com/therealtomfinn
• Pinterest: https://www.pinterest.com/therealtomfinn
• TikTok: https://www.tiktok.com/@therealtomfinn

[You can listen to the full episode on Thursday, September 21]

Is the future of work letting people do their best? Carlo Cisco is the CEO and Founder of SELECT, a private membership community that provides access to exclusive events, pricing, and perks at over 1.6 million premier partner locations. This week, we talk about Carlo’s experience working in Groupon, how to manage employees working from home, and why entrepreneurship is a crazy rollercoaster.

How can people’s perception of you inspire your business? Sharon Zehavi is the CEO of Sex Up Your Brand, which helps brands grow and increase market share by controlling brand perception and using methods of strategic consumer seduction. In this episode, we chat about the meaning behind her brand, self-empowerment, and why asking yourself what makes you happy and taking action is so important.

🎙️Talking Points:

(5:00) How to stay true to your authentic self

(9:03) Empowering yourself

(17:45) Dealing with failure and change

(28:25) Co-founding 360 Start-Up Partners

🌟About Sharon Zehavi:

Sharon Zehavi is an award-winning speaker and international branding & marketing strategist. She is the creator of “Sex Up Your Brand”, supporting small business owners to gain exposure and grow their outreach using organic strategies, and the co-founder of “360 Start-Up Partners”, helping early-stage start-ups with their investor and user acquisition.

🔗Resources and Links:

• “Tony Robbins: I Am Not Your Guru”: https://www.imdb.com/title/tt5151716/

🔗Connect with Sharon:

• Website: https://sexupyourbrand.com 
• Instagram: https://www.instagram.com/sexupyourbrand 
• LinkedIn: https://www.linkedin.com/in/sharon-zehavi-486a6511
• 360 Start-Up Partners: https://www.360startuppartners.com/
• TikTok: https://www.tiktok.com/@sharon_zehavi   

🔗Connect with Tom:

• Instagram: https://instagram.com/therealtomfinn
• LinkedIn: https://www.linkedin.com/in/therealtomfinn/
• YouTube: https://www.youtube.com/@therealtomfinn
• Twitter: https://twitter.com/therealtomfinn/
• Facebook: https://www.facebook.com/therealtomfinn
• Pinterest: https://www.pinterest.com/therealtomfinn
• TikTok: https://www.tiktok.com/@therealtomfinn

[You can listen to the full episode on Thursday, September 14]

How can people’s perception of you inspire your business? Sharon Zehavi is the CEO of Sex Up Your Brand, which helps brands grow and increase market share by controlling brand perception and using methods of strategic consumer seduction. This week, we chat about the meaning behind her brand, self-empowerment, and why asking yourself what makes you happy and taking action is so important.

What are you doing with your money? Bryan Kuderna is a financial advisor and author at Kuderna Financial Team whose main goal is to help people make financial decisions for their lives. In this episode, we talk about the financial market, the best tips to retire the right way, and why young people should do a personality assessment before investing their money.

🎙️Talking Points:

(2:53) Wealth and well-being

(6:47) How is the financial market today?

(10:00) How to prepare for retirement

(13:40) REIT vs. real state

(20:34) What Should I Do With My Money?

(28:14) Predictability in the stock market

(31:10) Startup life vs. big corporate life

🌟About Bryan Kuderna:

Bryan M. Kuderna is a Certified Financial Planner™ and the founder of Kuderna Financial Team. Named one of New Jersey’s Top 10 Financial Professionals of 2021 by NJBiz, he also hosts a popular finance and business podcast—The Kuderna Podcast. He is a regular contributor to CNBC, Newsmax, Yahoo Finance, AARP, and other media. His first book, Millennial Millionaire (2016), launched Kuderna as a national speaker at colleges, hospitals, corporations, and financial institutions and paved the way for his new book, WHAT SHOULD I DO WITH MY MONEY? Economic Insights to Build Wealth Amid Chaos (McGraw Hill, 02/07/2023). 

Bryan has a Master of Science in Financial Services from The American College and a Bachelor of Science in Finance and Economics from The College of New Jersey. He enjoys staying active, having completed an International Ironman and marathon, practicing Brazilian Jiu Jitsu, and spending time with his wife and three children.

🔗Connect with Bryan:

• LinkedIn: https://www.linkedin.com/in/bryan-kuderna-a3848316/
• Twitter: https://twitter.com/BKuderna
• Instagram: https://www.instagram.com/bkuderna/
• Website: https://bryankuderna.com/

🔗Connect with Tom:

• Instagram: https://instagram.com/therealtomfinn
• LinkedIn: https://www.linkedin.com/in/therealtomfinn/
• YouTube: https://www.youtube.com/@therealtomfinn
• Twitter: https://twitter.com/therealtomfinn/
• Facebook: https://www.facebook.com/therealtomfinn
• Pinterest: https://www.pinterest.com/therealtomfinn
• TikTok: https://www.tiktok.com/@therealtomfinn

[You can listen to the full episode on Thursday, September 07]

What are you doing with your money? Bryan Kuderna is a financial advisor and author at Kuderna Financial Team whose main goal is to help people make financial decisions for their lives. This week, we talk about the financial market, the best tips to retire the right way, and why young people should do a personality assessment before investing their money.