In a skeptical world, you have to build trust. In this episode of the Talent Empowerment Podcast, Wayne Mullins, Founder & CEO of Ugly Mug Marketing, shares valuable insights into marketing your product or service in today’s world, and the importance of holding accountable every dollar you spend in marketing.
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📌TALKING POINTS
(1:15) How do you stand out in marketing and media today with all of the noise?
(2:31) Making human connections through social media platforms
(5:41) We confuse marketing and advertising
(8:05) The strategy to get your customers to promote your product
(21:41) Revenue matters
(31:44) When being a strong-minded entrepreneur becomes a hurdle
🌟ABOUT WAYNE MULLINS
Wayne is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He's an out-of-the-box, against-the grain, thinker and it has more than paid off for his company and clients. He leads from the heart and is passionate and unapologetic about doing so. As Founder & CEO of Ugly Mug Marketing, one of the most unique and successful marketing agencies in the world, Wayne has personally trained more than 20,000 marketers, launched NY Times Bestsellers, and helped a client grow from $20M to more than $600M in less than 5 years.
Wayne is passionate about helping others lean into leadership and build high-performance (self-accountable) cultures.
🔗CONNECT WITH WAYNE
LinkedIn: https://www.linkedin.com/in/fireyourself
Facebook: https://www.facebook.com/uglymugmarketing/
Instagram: https://www.instagram.com/uglymugmarketing/
🔗CONNECT WITH ME
Instagram: https://www.instagram.com/tomfinnovation/
LinkedIn: https://www.linkedin.com/in/tomfinnovation/
YouTube: https://www.youtube.com/@TomFinnovation/
X (Twitter): https://twitter.com/tomfinnovation
Facebook: https://www.facebook.com/tomfinnovation
Pinterest: https://www.pinterest.com/TomFinnovation/
TikTok: https://www.tiktok.com/@tomfinnovation
🎙️ABOUT THE PODCAST
Every week on the Talent Empowerment Podcast, Tom Finn, the dynamic Co-Founder and CEO of LeggUP, ventures into the minds of trailblazing CEOs, HR executives, and talent development savants from various industries to dive deep into their career paths, dissect their strategies for growing people-first culture in their organizations, and uncover how they’re driving talent innovation.