Talent Marketing Tell All

Are you hiring a talent marketer, or looking for a unicorn?

Brand strategy, content creation, campaigns, analytics, stakeholder management… how much can one person realistically do?

In episode two of the Talent Marketing Tell All Podcast, Margriet Platteau and Dylan Lees-Jones unpack the “unicorn” job descriptions that combine employer branding and recruitment marketing into one ambitious role. We explore why these expectations exist and how to build roles and teams that can deliver.

In this episode, we discuss:

• Employer branding and recruitment marketing: different skills, shared goals
• Balancing strategy, execution, and limited resources
• Using a skills audit to identify gaps and build a business case
• Demonstrating ROI to secure investment and support
• Why stakeholder management and collaboration are essential
• Practical approaches for small, mid-sized, and larger companies

Whether you’re writing the job description, applying for the role, or already trying to do it all, this conversation offers practical ideas for setting clearer expectations and priorities.Have you taken on a unicorn role? What did the job description promise, and what was the reality? Share your experience in the comments, we’d love to hear it.🎙️Subscribe for more honest conversations about employer branding, recruitment marketing, and talent marketing.#EmployerBranding #RecruitmentMarketing #TalentMarketing

Talent Marketing Tell All | Episode1 Talent Marketing Tell All is the podcast that brings Recruitment and Talent Marketing out of the shadows and into the same conversation as Employer Branding, finally.In this first episode, Margriet Platteau is joined by Dylan Lees-Jones, a leading European and UK/I Recruitment Marketing Manager in tech, to tackle one of the most misunderstood distinctions in the industry: the difference between Employer Branding and Recruitment Marketing, and why confusing the two means neither gets done properly.They cover:

• What EB and RM actually are, and the role of Talent Marketing (and why the definitions matter more than you think)
• The skills each discipline requires and where the gaps show up in practice
• The business case for each, and how to make it land differently depending on who's in the room
• Where Recruitment Marketing ends and Talent Marketing begins
• The one mental model you can steal for your next leadership presentation

Whether you're nodding along or ready to argue, this episode is for you!📌 Download the free 3-Layer Mental Model checklist: https://www.talentmarketingcoach.com/...

🎙️ Subscribe so you don't miss the next episode