Talent Rebelcast

"It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television." - Amy Jo Martin, Author of Renegades Write The Rules. In this episode Allyn Bailey and Tracey Parsons talk shop about the impact of using social media to engage.

In this episode of the Talent Rebelcast Allyn and Tracey address the truth we all know but hate talking about.. application processes are bad experiences for candidates and we know it, but we are just ignoring it.  Today we take a deep breath, stop being ostriches and pull out heads out of the sand to admit we need to fix the apply process if we are serious about making an impact in RM.

James Ellis, the author or Talent Chooses You, joins Allyn and Tracey this week to talk about the impact of "epochal memories" on recruitment marketing and talent acquisition.  

"Brands need to look beyond customer sentiment, activities and context in charting their next course. Therefore, they need to factor in the memories consumer are likely to have following this strange period of upheaval. Despite the enduring hardships and struggle that greets 2021, the impact on consumers’ memories will introduce incredible opportunities for marketers to modernize and humanize brands in 2021 and beyond."

The concept of epochal memories comes from the great Brian Solis in his recent article in AdWeek, How Covid Memories Will Open New Connections Between Brands and Consumers.