Half of marketing any real estate is accepting the fact that the vast majority of your efforts will fail. That is why you need to keep on trying. Here's how.

Often in real estate, you market a home to garner top dollar. While that is still the case with distressed homes, here are some things to keep in mind.

Between AI, virtual staging, drones, and other methods, technology continues to play a growing part in listing real estate. We discuss these strategies in our latest podcast.

For those who ever have a real estate deal collapse in front of them, it is vital to know about the cart before the horse phenomenon.

With properties in many states having less than 1 month of inventory, buyers need to market more than ever.

If you want to make your property pop then make sure you take photos that are appealing. Nothing worse than a thumb in the middle of your luxury real estate pics.

First impressions matter to buyers. Therefore do everything possible to spruce up the outside of your property.

Sometimes when you market your property things don't work right away. There are a million reasons why this will happen. However, the key is that you need to master the art of the pivot. Change up your marketing to find the right mix to connect with your buyers or sellers.

Okay steal might be an exaggeration but not by much given how backwards Facebook Special Ads are to small businesses in the real estate industry. They provide a worse ROI, so you can connect with fewer people in your audience in the hopes that you spend more money with them. Sounds like fun!

How do you present your best image as a buyer, seller, landlord, or tenant? Image matters in real estate. Present your best image.