Tales From The PROS

Tales From The PROS

By Michael Georgiou: Imaginovation, Co-founder, Tech Entrepreneur, Podcaster, InfluencerBusinessEntrepreneurshipTechnology
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Tales From The PROS episodes

  • Discovering the Problems and Missing Pieces in Creative Content through Data

    In today's episode of Tales from the PROS, I talk with Anastasia Leng, who is the Founder and CEO of CreativeX, a technology company that aims to advance creative expression through the clarity of data. 

    CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, and more to measure creative efficiency, consistency, and impact across all creatives worldwide. 

    In this episode, we talk about Anastasia’s journey to entrepreneurship, her experience of building and growing a tech company, how to raise venture funding, and how to really succeed as an entrepreneur.

     

    Don't Miss:

    1. Anastasia’s inspiration to build a creative tech company - 07:56

    2. What is a “good” media content or creative - 19:08

    3. Importance of creative quality in marketing performance - 37:21

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. Anastasia’s inspiring story of how she got to where she is today

    2. Problems and missing pieces discovered in the creative world

    3. What it means to scale your creative images and video at scale using data

    4. What it’s like to raise venture funding and capital to scale a business

    5. She explains some of CreativeX’s actionable insights and findings from the creative data collected

    6. She describes her thoughts and advice on how to truly succeed as an entrepreneur

    7. Anastasia talks about some of her toughest challenges in her career and how she overcame them

    8. Anastasia defines her story in “one-word”

     

    Follow Anastasia Leng

    Website: https://www.creativex.com/

    Linkedin: https://www.linkedin.com/in/aleng/

    Twitter: https://twitter.com/ponystasia

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    47 min
  • Growing A Nutrition Food Business with Consumer Health in Mind

    In today's episode of Tales from the PROS, I talk with Mark Samuel, who is the Founder and CEO of IWON Organics, a thriving health, and wellness company that makes bold, flavor-infused snacks made from plant-based proteins. 

    IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods, Amazon, and many more. 

    Mark is a foodie and a popular serial entrepreneur in the fitness and nutrition space. His goal is to provide inspirational and insightful value through his personal branding and company.

    In this episode, Mark talks about his entrepreneurial journey, shares his experience of building and growing a nutrition company, how he grew the IWON brand, and how to really succeed as an entrepreneur.

     

    Don't Miss:

    1. Mark’s inspiration to build a nutrition brand - 01:43

    2. How to keep your brand authentic - 12:25

    3. Advice to succeeding as an entrepreneur - 25:51

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. Mark’s inspiring story of how he got to where he is today

    2. How Mark started and scaled IWON into what it is today

    3. Mark talks about the power and importance of having a balanced nutrition

    4. Insights and strategies on how Mark is growing the IWON brand

    5. The process of finding the right manufacturers and distributors

    6. He describes his thoughts and advice on how to truly succeed as an entrepreneur

    7. Mark explains some of the toughest challenges in his career and how he overcame them

    8. Mark defines his story in “one-word”

     

    Follow Mark Samuel

    Website: https://iwonorganics.com/

    Linkedin: https://www.linkedin.com/in/markalansamuel/

    Twitter: https://twitter.com/MarkAlanSamuel

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    38 min
  • How Companies can Position Their People to Thrive in the Workforce

    In today's episode of Tales from the PROS, I talk with Tim Salau, who is the CEO and Co-founder of Guide. Coming from humble beginnings, he is a business leader on the Future of Work, leadership, and innovation.

    Tim is also an accomplished international keynote speaker, and world-renowned global tech leader recognized by global brands such as Amazon, Google, and Microsoft. He is internationally recognized as Mr. Future of Work.

    In this episode, Tim talks about his entrepreneurial journey, shares his experience of building and growing a company, how companies can position their workforce to thrive, and the future of employee training and development.

     

    Don't Miss:

    1. Tim’s inspiration to becoming an entrepreneur - 02:51

    2. Importance of being adaptive to market changes while running a business - 08:42

    3. The future of employee training and development - 14:49

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. Tim’s inspiring story of how he got to where he is today

    2. The inspiration and purpose behind Guide.

    3. Tim talks about how companies can position their people to thrive in the workforce

    4. The future of learning and development

    5. Leveraging and utilizing storytelling within learning and leadership

    6. Tim defines his story in one word

     

    Follow Tim Salau

    Company Website: https://www.guidegroupe.com/

    Website: https://www.timsalau.com/

    Twitter: https://twitter.com/timsalau

    Linkedin: https://www.linkedin.com/in/timsalau/

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    26 min
  • Building, Growing, and Leading A SaaS Company Through Tough Situations

    In today's episode of Tales from the PROS, I talk with Beerud Sheth, who is a serial entrepreneur, investor, and Founder and CEO of Gupshup, the world's leading messaging and bot platform. It is used by over 30K+ developers that handle nearly 4 billion messages per month. 

    Gupshup also developed Teamchat, a smart messaging app that introduced structured templates to messaging. Beerud also founded and led Elance, the pioneer of online freelancing and which is now known as UpWork and is a publicly-traded company.

    In this episode, Beerud talks about his entrepreneurial journey, shares his experiences and challenges of building and scaling a SaaS company, how to acquire VC funding and what he is up to these days.

     

    Don't Miss:

    1. Beerud’s inspiration behind growing a startup to a publicly-traded company - 05:13

    2. How to scale a SaaS company - 19:15 

    3. Overcoming the struggles of running a SaaS company - 29:25

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. Beerud's inspiring story of how he got to where he is today

    2. How Beerud grew eLance (UpWork) and why he started Gupshup

    3. Beerud talks about what it’s like growing a SaaS company with some of the challenges and successes he’s had in scaling

    4. What it’s like to acquire VC funding with its pros and cons

    5. He describes his thoughts and advice on how to truly succeed as an entrepreneur

    6. The common difficulties that entrepreneurs and business owners are going through and how to overcome them

    7. Beerud defines his story in “one-word.”

     

    Follow Beerud Sheth

    Website: https://www.gupshup.io/developer/about

    Twitter: https://twitter.com/beerud

    Linkedin: https://www.linkedin.com/in/beerud/

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    36 min
  • Bootstrapping A Successful and Super Approachable Digital Marketing Company

    In today's episode of Tales from the PROS, I talk with Erik Huberman, who is the Founder & CEO of Hawke Media, the company that has over 150 employees and has serviced over 2000 brands of all sizes. 

    Erik was named The International Business Awards Entrepreneur of the Year in the field of Advertising, Marketing, & Public Relations. He is also the recipient of numerous honors and awards including Forbes “30 Under 30,” CSQ "40 Under40", Inc. Magazine’s “Top 25 Marketing Influencers, amongst many others. 

    As a serial entrepreneur and marketing expert, Erik is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business.

    In this episode, Erik talks about his entrepreneurial journey, shares his experiences and challenges of building and scaling a digital marketing company and what he is up to these days.

    Don't Miss:

    1. How to run a marketing agency the right way - 03:45

    2. Overcoming the struggles of running a marketing agency - 14:35

    3. The future of the music industry and growing a media company - 24:17  

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

    Topics We Discuss:

    1. Erik's inspiring story of how he got to where he is today

    2. The inspiration and purpose behind Hawke Media

    3. Erik talks about his experiences in building and scaling a digital marketing company to its current size and key moments during the journey

    4. What it’s like growing a marketing agency with its challenges

    5. The future of digital marketing

    6. Erik talks about the future of Hawke Media

    7. Erik defines his story in one word

    Follow Erik Huberman

    Website: https://hawkemedia.com/

    Twitter: https://twitter.com/ErikHuberman

    Linkedin: https://www.linkedin.com/in/erikhuberman/

    Instagram: https://www.instagram.com/erikhuberman/

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    30 min
  • The Challenges of Growing A Media Technology Company

    In today's episode of Tales from the PROS, I talk with Jon Niermann, who is the CEO & Co-Founder of Loop Media with over 30 years of media and technology industry experience with teams at both the corporate and startup level.

    Jon co-founded Loop Media in 2016. The company acquired Screenplay Entertainment in 2018 and is expanding at an enormous rate. Loop TV is the first media company focused on fully integrated 360-degree engagement of music video and other premium short-form content by consumers and businesses.

    In this episode, Jon talks about his entrepreneurial journey, shares strategies about growing a media technology business in B2B and B2C verticals, and the future of the music industry.

    Don't Miss:

    1. What inspired Jon to build a media company - 02:14

    2. Loop Media’s growth strategies during difficult situations - 10:48

    3. The future of the music industry and growing a media company - 26:12  

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. Jon’s inspiring story of how he got to where he is today

    2. The inspiration and purpose behind Loop Media.

    3. Jon talks about his experience in the music streaming industry before and after the COVID pandemic.

    4. What it’s like growing a media technology company with its challenges and successes.

    5. The future of music streaming and the music industry.

    6. Jon talks about the future of Loop Media.

    7. Jon defines his story in "one-word"

     

    Follow Jon Niermann

    Website: https://loop.tv/

    LinkedIn: https://www.linkedin.com/in/jonniermann/

    Twitter: https://twitter.com/looptvofficial

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    37 min
  • How to Attract and Engage the Right Leads the Right Way

    In today's episode of Tales from the PROS, I talk with Brandon Bornancin, who is the best-selling author, a serial salesperson, entrepreneur, inventor of Seamless.AI, and motivational speaker who is obsessed with helping you maximize your success.

    Through Seamless.AI, he helps over 35,000+ companies find prospects, close deals, and generate millions in sales with notable names like Google, Amazon, Facebook, Slack, Dell, Oracle, and many others who are CRUSHING their sales quota daily on the Seamless platform. 

    Brandon is an expert sales speaker, notable sales trainer, a podcaster for "Sales Secrets From The Top 1%". In this episode, we talk about Brandon's entrepreneurial journey, the purpose behind Seamless.AI, and strategies to attract and engage the right leads.

     

    Don't Miss:

    1. Brandon's journey to sales and entrepreneurship - 03:50

    2. Connecting with people who can positively influence and change your life - 12:52

    3. Growing a SaaS company from zero to millions of dollars in sales - 24:15  

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. Brandon’s inspiring story of how he got to where he is today

    2. The inspiration and purpose behind Seamless.AI.

    3. Brandon gives his best advice on how to attract the right leads the right way, nurturing, and closing them.

    4. Comparing the effectiveness of inbound selling vs. outbound selling.

    5. Experiencing and overcoming the struggles of growing and scaling a SaaS company.

    6. The future of sales.

    7. Brandon defines his story in "one-word"

     

    Follow Brandon Bornancin

    Website: https://www.brandonbornancin.com/

    LinkedIn: https://www.linkedin.com/in/brandonbornancin

    Twitter: https://twitter.com/bbornancin?lang=en

    Seamless.AI: https://www.seamless.ai/

     

    You can check out Brandon's best-selling books on Amazon here: https://www.amazon.com/Brandon-Bornancin/e/B07QQCZSS1%3Fref=dbs_a_mng_rwt_scns_share

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    42 min
  • Overcoming the Struggles of Growing and Scaling A Startup

    In this episode of Tales from the PROS, I talk with Tammuz Dubnov, who is an entrepreneur, international speaker, and the CEO and Founder of Zuzor. 

    Tammuz has been pioneering innovative experiential-media software for the built environment to create-edge experiences with movement-driven interactivity. He is considered to be one of the youngest thought leaders in the experiential field, with multiple patents pending. 

    He was named one of the five entrepreneurs revolutionizing nightlife by RedBull Magazine and recognized as a certified thought leader by MarketScale Magazine.

    In this episode, Tammuz talks about his entrepreneurial journey, shares tips about growing business to different verticals, and increasing your thought leadership and branding.

    Don't Miss:

    1. Tammuz inspiring story to entrepreneurship - 02:05

    2. Scaling your business to different verticals - 13:02

    3. How to increase your thought leadership and personal branding - 25:58

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. Tammuz's inspiring story of how he got to where he is today

    2. The inspiration and purpose behind Zuzor

    3. Experiencing and overcoming the struggles of growing and scaling a startup

    4. How Tammuz is becoming a thought leader in the audiovisual technology space

    5. The future of experiential design and Zuzor

    6. Tammuz defines his story in "one-word."

     

    Follow Tammuz Dubnov:

    Website: https://www.zuzor.co

    LinkedIn: https://www.linkedin.com/in/tammuzdubnov

    Twitter: https://twitter.com/t_zuzor

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    40 min
  • The Art of Offering Real Value and Serving Others | David Meltzer

    In this episode of Tales from the PROS, I talk with David Meltzer, who is a 3x best-selling author, speaker, and entrepreneur. David is the Co-founder of Sports 1 Marketing, Chairman at Unstoppable Foundation, and Founder of David Meltzer Enterprises.

    David has done it all in business, going from extreme millionaire success, down to insane struggle, and back to success aimed with purpose. He has built a platform that uses four vital principles—gratitude, empathy, accountability, and effective communication—and these principles have allowed him to communicate and mentor everyone from college students to c-suite executives. 

    He is an inspirational thought leader who consistently serves and empowers others on how to be truly happy. In this episode, David talks about his inspiring story, how to live with purpose and be happy, and shares some success tips for sales and marketing.

     

    Don't Miss:

    1. David's story of how he got to where he is today - 02:05

    2. Why it's important to shift the paradigm of "giving and getting back" - 06:40

    3. Employing more gratitude and keep moving forward with a sense of appreciation - 17:02

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. David's inspiring story

    2. Defining the art of offering real value and serving others

    3. What it means to restart and rebuild your life

    4. What it means to live with purpose and be happy

    5. Tips on what it takes to be successful today at sales and marketing

    6. David defines his story in "one-word."

     

    Follow David Meltzer:

    Website: https://dmeltzer.com/

    LinkedIn: https://www.linkedin.com/in/davidmeltzer2/

    Instagram: https://www.instagram.com/davidmeltzer/

    Twitter: https://twitter.com/davidmeltzer

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    24 min
  • Generating Business Results With Effective And Strategic Digital Content

    In this episode of Tales from the PROS, I talk with Kelsey Raymond, who is the Co-founder and CEO of Influence & Co., an award-winning Inc. 5000 company and one of the leading content marketing agencies.

    Kelsey started her entrepreneurial journey at a very young age. She has been able to bootstrap her way to building a company with over 50 full-time employees and working with Fortune 500's by helping them with their content marketing strategies and execution, generating business results. 

    Kelsey has also been featured as a Forbes 30 Under 30 in Marketing and Advertising, an EY Entrepreneur of the Year Finalist, Columbia Business Times 20 Under 40, and SBA of Missouri's Small Business Person of the Year. 

    In this episode, we talk in-depth about Kelsey's entrepreneurial journey, how she bootstrapped a successful content marketing agency, how to scale a company, and what she is up to these days.

     

    Don't Miss:

    1. Kelsey's journey to entrepreneurship - 02:35

    2. How to humanize your sales strategy - 15:45

    3. Why being honest and vulnerable is important in storytelling - 39:10

     

    Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

     

    Topics We Discuss:

    1. Kesley's inspiring story of how she got to where she is today

    2. How to bootstrap a content marketing agency in a saturated space

    3. Strategies and advice on how to scale a company

    4. How to generate business results from effective and strategic digital content

    5. The power of storytelling in today's digital content

    6. The future of content marketing

    7. Kelsey defines her story in "one-word."

     

    Follow Kelsey Raymond:

    Website: https://www.influenceandco.com/

    LinkedIn: https://www.linkedin.com/in/kelseymeyer1

    Twitter: http://twitter.com/Kelsey_M_Meyer

     

    Follow Me and Subscribe:

    https://linktr.ee/mgeorgiou22

    51 min

About Tales From The PROS

From the publisher's feed

Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and educational insight into how to help bridge the gap between technology and people.