In this episode of OMD RedTalks, Robin Wheeler, Chief Revenue Officer at Fetch, discusses how a combination of first-party shopper data and purchase behavior insights provides marketers with a deeper understanding of the consumer journey, ultimately helping to enhance customer loyalty by offering users more personalized rewards for purchases.

Tune in to discover how Fetch is revolutionizing marketing strategies by enabling brands to tap into a more comprehensive view of where customers shop and what they’re buying.