OMD RedTalks

OMD RedTalks

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OMD RedTalks episodes

  • Talk #18: Navigating the New Hispanic Consumer

    What does it take to authentically connect with today’s U.S. Hispanic consumer — one of the most influential, fastest-growing audiences in the country?

    In this episode, we sit down with Claudia Granados, a purpose-driven leader at TelevisaUnivision, who’s helping brands navigate the intersection of culture, commerce, and community. With a background rooted in advocacy and a career in high-stakes media sales, Claudia brings a rare perspective: one that understands both the pressure of hitting revenue goals and the responsibility of representing culture with care.

    We talk about what brands often get wrong about Hispanic marketing, how Univision is evolving for a digital-first audience, and why it’s time to move past check-the-box campaigns and into meaningful, insights-driven storytelling. From the rise of Latin music to the role of mentorship in media, Claudia brings clarity, candor, and cultural fluency.

    If you work in marketing, media, or brand strategy — or you just want to better understand the shifting dynamics of U.S. Latino audiences — this conversation is a must-listen.

    42 min
  • Talk #17: Moving at the Speed of Culture
    In this episode of Red Talks, Justin Simon sit's down with a voice many of you will recognize—Luke Lambert, OMG’s new Head of Reputation Marketing & Insights and former host of this very podcast. Known for his ability to spark transformation across Omnicom Media Group, Luke has played a pivotal role in integrating digital capabilities into OMD USA and is driven by a passion for adtech and emerging opportunities that push the industry forward.
    We explore what it really means to market at the speed of culture—how brands can show up in relevant, authentic ways without falling into the trap of trying too hard. Luke shares the “smart cuts” that have defined his career, and we break down the core ingredients of culturally significant brands today. Plus, we discuss how OMD clients are leaning into culture with more purpose and clarity than ever before.
    If you’re curious about what it takes to actually resonate in today’s landscape, this one’s for you.
    45 min
  • Talk #16: Game Changers: How Women’s Sports Are Reshaping Media & Marketing
    Women’s sports are booming—not just in popularity, but as a smart business opportunity. Yet, major gaps remain in media coverage, marketing, and brand investment.
    We sat down with Haley Rosen, Founder & CEO of Just Women’s Sports, and Kristen Gray, Managing Director of Optimum Sports, to break down how brands can tap into this momentum, what’s working, and why real investment is driving real returns.
    41 min
  • Talk #15: Evolutions of Gen AI and Its Role In The Business World
    Tune into this hour long special of RedTalks where we dive deep into discussion about Gen AI. In this episode, OMD’s Chief Innovation Office, Luke Lambert is joined by Caroline Yap, Managing Director of Global AI Business and Applied Engineering at Google to talk about everything Gen AI, and its past, present, and future role within the business world.
    Listen to this podcast and hear about the humble beginnings of virtualization to the paradigm shift and importance of Humanities within AI as roles evolve. For further education, check out Google’s Machine Learning and Artificial Intelligence learning here: https://cloud.google.com/learn/training/machinelearning-ai.
    1 hr 3 min
  • Talk #14: Music Makes the World Go Round
    In this talk, Grace Kao, Spotify's Global Head of Business Marketing, speaks with OMD's Chief Innovation Officer, Luke Lambert, about how brands are extending brand storytelling through music and are connecting with consumers in positive environments to build fandom and springboard their brands into culture.
    Tune in to learn about the increasingly central role of music in campaign idea creation and how brands are collaborating with artists and creators to drive cultural shifts and achieve positive business outcomes.
    34 min
  • Talk #13: Gamifying Shopper Data: How Consumer Rewards Apps Are Transforming Customer Loyalty Programs
    In this episode of OMD RedTalks, Robin Wheeler, Chief Revenue Officer at Fetch, discusses how a combination of first-party shopper data and purchase behavior insights provides marketers with a deeper understanding of the consumer journey, ultimately helping to enhance customer loyalty by offering users more personalized rewards for purchases.
    Tune in to discover how Fetch is revolutionizing marketing strategies by enabling brands to tap into a more comprehensive view of where customers shop and what they’re buying.
    38 min
  • Talk #12: Revolutionizing CTV: Programmatic Solutions for Next-Gen Audience Reach
    Programmatic buying solutions have reshaped the digital ad market for close to a decade. Now, CTV is the next way of digital media getting a buying approach reset.
    In this talk, Nicole Scaglione, VP of OTT and CTV at PubMatic, and Leo O’Connor, SVP of Advertising at Paramount, discuss the demand for streaming video and the rise of programmatic buying solutions.
    Learn how providers, publishers, and advertisers are targeting consumers with relevant ad content on CTV to help maximize performance and ROI goals.
    40 min
  • Talk #11: The Well-Being Revolution

    In this Talk, Jason Schulweis, Chief Revenue Officer at mindbodygreen and Hannah Margaret Allen, Executive Editor at mindbodygreen, delve into the latest trends driving consumer behavior shifts towards living healthier and more abundant lives.

    Tune in to hear how brands can effectively distinguish themselves within the wellness sector to build genuine consumer connections and relevancy via content creators.

    https://www.mindbodygreen.com/articles/well-being-forecast-2024-hub

    43 min
  • Talk #10: Greening of the Advertising Industry
    This talk will showcase John Gentry, CEO of OpenX, and Amanda Forrester, VP of Marketing. Tune in to learn the difference between net-zero and carbon-neutral, and how companies can prioritize sustainability in marketing campaigns without compromising campaign performance.
    44 min
  • Talk #9: Breaking Barriers: Empowering Women in STEM
    Talk #9 explores why dismantling gatekeeping and traditional barriers in the tech industry is vital to creating a more inclusive and diverse sector that fosters innovation, creativity, and growth.
    Listen in to learn how Girls Who Code utilizes disruptive marketing and state-of-the-art educational programs to increase the number of women in STEM fields, boost their confidence, and change a long-standing perception of what a coder looks like.
    49 min

About OMD RedTalks

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OMD RedTalks focuses on a culture of curiosity. Podcast discussions explore what's next, what's now, and what's orbital to all things marketing and media. The goal of this podcast is to inspire our…