Howard Lewinter welcomes Phil Simon, author of the new book, Too Big To Ignore: The Business Case For Big Data.
Too Big to Ignore: The Business Case for Big Datais geared towards CIOs, CEOs, presidents, and ITprofessionals. At a high level, the book makes a compelling business case for that which we are calling Big Data. Simon provides commonsense advice for organizations looking to make sense out of the information streaming at us with unprecedented volume, velocity, and variety.
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