Talk Commerce

Talk Commerce

By Brent W. PetersonBusinessEntrepreneurshipTechnology
Download on the App Store

Talk Commerce episodes

  • Lucrative Launch Pad: Converting Readers into Revenue with Morgan Gist MacDonald
    In this episode, Brent interviews Morgan Gist MacDonald, the CEO and founder of Paper Raven Books, about the importance of writing a book for entrepreneurs. They discuss the process of writing a book, including identifying the scope and topic, and navigating the book funnel. Morgan emphasizes the need to consider the reader's perspective and the relevance and timeliness of the book. She also shares insights on monetizing a book and the different types of nonfiction books. The conversation concludes with a discussion on getting reviews for a book and the services offered by Paper Raven Books.
    Takeaways
    Writing a book can position entrepreneurs as experts and provide credibility in their field.
    The process of writing a book helps authors discover new angles and nuances to their frameworks and stories.
    A book funnel is a marketing strategy that includes offering bonuses and upsells to readers.
    Authors can monetize their books through backend products and services.
    It is important to consider the reader's perspective and the relevance and timeliness of the book.
    Different types of nonfiction books, such as how-to guides and inspirational stories, can work for different business models.
    Building an email list and getting reviews are important for book marketing.
    Paper Raven Books offers services for authors at different stages of the book writing process.
    Authors can choose different formats for their books, including ebook, paperback, hardback, and audiobook.
    Writing multiple books can create more income streams and increase an author's visibility.
    Authors should focus on solving a specific problem or providing a specific outcome for readers.
    Using keywords and categories on Amazon can help increase visibility for a book.
    Turning blog posts into a book requires organizing the content and ensuring a cohesive narrative.
    Authors should consider their goals and the specific outcome they want to achieve with their book.
    Chapters
    00:00
    Introduction and Background
    02:26
    The Importance of Writing a Book for Entrepreneurs
    04:32
    Navigating the Book Writing Process
    05:30
    Identifying the Scope of the Book
    07:26
    Choosing a Relevant and Timely Topic
    10:15
    Considering Different Types of Nonfiction Books
    14:47
    Understanding the Book Funnel
    19:53
    Building a Book Funnel
    23:38
    Monetizing a Book
    25:13
    Making Money from Books
    27:04
    Different Types of Nonfiction Books
    30:25
    Types of Clients at Paper Raven Books
    32:18
    Getting Reviews for a Book
    36:27
    Working with Paper Raven Books
    37:33
    Choosing Different Book Formats
    39:54
    When to Write a Book
    41:51
    Using Keywords and Categories on Amazon
    44:26
    Turning Blog Posts into a Book
    45:38
    Shameless Plug
    51 min
  • Unleashing the Retail Revolution: Data Analytics and Streamlining Processes with Erica Guider

    Takeaways

    Data analytics is important for businesses of all sizes to make informed decisions.

    Using an analytics tool can save time and money compared to building one in-house.

    Unified data from different platforms provides accurate and readable information for analysis.

    AI tools can help with predictive analytics and provide quick answers to specific questions.

    Strategies for the upcoming quarter include focusing on sell-through and right-sizing inventory.

    Chapters

    00:00

    Introduction

    00:31

    Overview of 42 Technologies and Data Analytics

    03:42

    Importance of Data Analytics for Businesses of All Sizes

    04:42

    Buying an Analytics Tool vs. Building One In-House

    07:27

    Using Data Analytics for Marketing

    09:02

    The Importance of Unified Data

    10:02

    Platform Agnostic Approach

    11:12

    Centralizing and Cleaning Data for Readability

    13:59

    The Role of AI in Data Analytics

    14:08

    AI Tools for Predictive Analytics

    16:33

    The Impact of AI on Data Analysis

    17:51

    Dream Brands and Success Stories

    18:43

    Making an Impact with Unified Data

    21:16

    Key Strategies for Quarter One

    24:26

    Shameless Plug for 42 Technologies

    25:48

    Costco Sidebar

    26:12

    Closing Remarks

    33 min
  • Unlock creativity, passion, and purpose with Kathryn Hastings

    Here are the mentions with timestamps arranged by topic:

     

    Wax Seals:

    Mention: Kay Collier's main focus in her business, creating and selling wax seals.

    Timestamp: 00:00:01

     

    Antique Seals:

    Mention: Kay Collier collects and sells antique seals.

    Timestamp: 00:00:01

     

    Catherine Hastings and Company:

    Mention: Kay Collier's business where she sells handmade seals and designs her own modern seals.

    Timestamp: 00:00:01

     

    Free course on using antique seals:

    Mention: Kay Collier offers a free course on using and caring for antique seals.

    Timestamp: 00:00:01

     

    Typewriters:

    Mention: Speaker 1 and Speaker 2 discuss typewriters.

    Timestamp: 00:11:30

     

    Birchbox Entrepreneur Contest:

    Mention: Speaker 2 mentions the Birchbox Entrepreneur Contest.

    Timestamp: 00:13:04

    Shopify:

    Mention: Speaker 2 mentions Shopify.

    Timestamp: 00:17:38

    Instagram:

    Mention: Speaker 2 and Speaker 1 mention Instagram.

    Timestamp: 00:18:45

    Instagram:

    Mention: Speaker 2 mentions having an Instagram account where they share their artwork and teach about antique seals.

    Timestamp: 00:21:58

    Weekly Podcast:

    Mention: Speaker 2 mentions having a weekly podcast about letter writing.

    Timestamp: 00:21:58

    Newsletter:

    Mention: Speaker 2 mentions having a weekly newsletter called "The Epistolary".

    Timestamp: 00:22:51

    Wax Seals Course:

    Mention: Speaker 2 mentions having a free course on wax seals.

    Timestamp: 00:31:09

    Antiques Course:

    Mention: Speaker 2 mentions having a course specific to antiques.

    Timestamp: 00:31:18

    Marbling Course:

    Mention: Speaker 2 mentions a course on marbling wax seals.

    Timestamp: 00:31:18

    Comprehensive Letter Writing Course:

    Mention: Speaker 2 mentions a comprehensive course on letter writing.

    Timestamp: 00:31:18

     

    Wax seals:

    Mention: Wax seals are mentioned.

    Timestamp: 00:32:21

     

    ChatGPT:

    Mention: ChatGPT is mentioned.

    Timestamp: 00:32:41

    Jasper AI:

    Mention: Jasper AI is mentioned.

    Timestamp: 00:33:02

    Word document:

    Mention: Word document is mentioned.

    Timestamp: 00:34:34

    GPT:

    Mention: GPT is mentioned.

    Timestamp: 00:35:40

    AI bot:

    Mention: AI bot is mentioned.

    Timestamp: 00:37:29

    Epistolary newsletter:

    Mention: Epistolary newsletter is mentioned.

    Timestamp: 00:38:12

    Free wax seals course on the website:

    Mention: Free wax seals course on the website is mentioned.

    Timestamp: 00:38:18

    45 min
  • Unleashing the Power of SEO and Content Marketing with Ivan Palii

    Tools, Websites, Links, Books, and Videos mentioned in the podcast episode:

    SEO Checker website: 00:02:30 YouTube: 00:09:39 TikTok: 00:09:39 Social networks: 00:09:39 Google Ads: 00:09:39 Facebook Ads: 00:09:39 Artificial intelligence in search engine results page: 00:09:39 Keyword research: Starting from ideas that are interesting for your audience and then optimizing the content to be liked by Google. (00:12:34) Content brief: Avoiding specific requirements and giving more freedom to authors to write about what they think is important. (00:12:34) Keyword squashing: Tools that push many keywords into an article. (00:13:51) Multi-channel approach: Understanding the specific channels and types of audience, measuring engagement, and using Google Analytics to track results. (00:14:53) Content production in different formats: Cheaper and easier than creating new content. (00:16:49) SEO Checker: Using data studies and expert polls to create valuable content, engaging experts to share and promote the content. (00:17:59) Google search ranking: Building trust, authority, and expertise to rank higher in Google search results. (00:19:52) Deep content and authority: Having specific, deep content that has been around for some time and has authority in Google's eyes. (00:21:10) SEO startup checklist: Starting with keyword research, creating landing pages, publishing content, engaging with customers, and writing articles for trusted websites. (00:23:05) Medium - mentioned at 00:24:35 - A platform for publishing and discovering content. Site Checker - mentioned at 00:24:35 and 00:26:01 - A tool for analyzing website performance and identifying issues. YouTube - mentioned at 00:26:01 - A video-sharing platform used to drive traffic. Google - mentioned at 00:26:14 and 00:27:28 - A search engine and platform that values expertise, experience, authority, and trustworthiness. SEO (Search Engine Optimization) - mentioned at 00:27:03 - The practice of optimizing web content to improve search engine rankings. Medium and LinkedIn articles - mentioned at 00:27:03 - Platforms for publishing articles and driving traffic. Expert help - mentioned at 00:27:03 - Suggested for content creators to improve their writing and storytelling. Site Checker software - mentioned at 00:28:21 - A tool for managing and monitoring multiple websites, providing alerts and reports. Demo - mentioned at 00:29:16 - Offered by Ivan Polly for anyone with questions about Site Checker.

    36 min
  • The Dropshipping Revolution: How to Stay Ahead of the Competition and Boost Sales with Lior Pozin

    Topics:

    Ecommerce platforms for dropshipping:

    • Autodesk: 00:00:13
    • eBay: 00:00:44
    • Shopify: 00:00:44
    • Amazon: 00:00:44
    • Etsy: 00:00:44

    Social media platforms for organic advertising:

    • TikTok: 00:03:33
    • Instagram Reels: 00:03:33

    Additional mentions:

    • Autodesk: 00:23:47 (description: a platform for dropshipping and ecommerce businesses)
    • TikTok: 00:19:07 (description: social media platform for generating traffic and sales)
    • Shopify: 00:17:53 (description: popular ecommerce platform for dropshipping)
    • WooCommerce: 00:17:53 (description: another ecommerce platform for dropshipping)
    31 min
  • Smart Scaling Secrets from Disruptive Advertising's Jacob Baadsgaard

    Mentions with timestamps:

    Disruptive Advertising - Performance marketing agency founded by Jacob Baadsgaard. Website

    • Timestamp: 00:00:19

    New Zealand - Jacob Baadsgaard took his oldest daughter on an adventure to New Zealand.

    • Timestamp: Not mentioned

    Zone Two Cardio - Jacob Baadsgaard mentioned his passion for zone two cardio workouts.

    • Timestamp: 00:01:17

    Books - Jacob Baadsgaard mentioned listening to books during his cardio workouts. No specific book titles were mentioned.

    • Timestamp: Not mentioned

    Rest by Alex Soojung-Kim Pang - Brent mentioned reading a book called "Rest" that discusses the importance of rest and productivity.

    • Timestamp: Not mentioned

    Elon Musk - mentioned by Speaker 2

    • Timestamp: 00:09:33

    Entrepreneurs Organization (EO) - mentioned by Speaker 1

    • Timestamp: 00:10:03

    Traction Tools - mentioned by Speaker 1

    • Timestamp: 00:14:33

    EOS (Entrepreneurial Operating System) - mentioned by Speaker 2 and Speaker 1

    • Timestamp: Speaker 2 - 00:11:33, Speaker 1 - 00:15:34

    "Traction" book - mentioned by Speaker 1

    • Timestamp: 00:15:34

    Scaling Up - mentioned by Speaker 2

    • Timestamp: 00:16:27

    LinkedIn - Connect with Jacob Baggott: LinkedIn

    • Timestamp: 00:28:50

    Disruptive Advertising - Marketing strategy and consultation: Disruptive Advertising

    • Timestamp: 00:29:01

    ChatGPT - AI-powered chatbot: ChatGPT

    • Timestamp: 00:29:43

    Image and graphic creation tools powered by AI (not specified)

    • Timestamp: 00:30:13
    37 min
  • How Bank-to-Bank Payments Could Transform Ecommerce with Eric Shoykhet

    Visit https://link.money for more information

    • Link Money provides a pay-by-bank platform that allows US merchants to accept direct payments from a customer's bank account. This saves merchants 60-80% on credit card processing fees.
    • Interchange fees charged by card networks like Visa and Mastercard have been steadily rising, now costing merchants 2.5-3.5% per transaction. This significantly cuts into profit margins.
    • Direct bank transfers are ubiquitous in many countries, but fragmented banking in the US has slowed adoption. Still, access to bank data now allows solutions like Link Money.
    • Shoykhet predicts major merchants will start offering pay-by-bank in 2024. He expects it to gain up to 10% market share in 5-10 years as a long-term trend.
    • Adoption depends on repeating customer relationships where merchants can encourage switching from cards. Subscriptions and repeat purchases are prime targets.
    • For online sellers, pay-by-bank presents a way to reduce costs. But interchange is entrenched, so change will be gradual. Consider risks and benefits before jumping in.
    • As costs rise, pay-by-bank offers a glimpse into a low-fee ecommerce future. Companies like Link Money are leading the evolution.
    30 min

About Talk Commerce

From the publisher's feed

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.