Talk Digi To Me

We’re back on the topic of social media and I’m going to talk about managing customer complaints! If you’re lucky, your business might get a bad review or negative comments once in a blue moon. Some, get them by the dozens every day. In order to help us turn bad commenters into brand champions, let’s start with the theory of NPS. 

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We’re back on the topic of Audio Production! And this episode is really all things audio. Now in the early years of running the recording studio, we really focused on radio with commercials and jingles. 

But over time…we recognised that basic 30 second commercial radio production really wasn’t enough to keep the lights on. So we diversified our products to include podcasts, which we heard about last week, long format radio, audiobooks and multimedia books, and IVR.

Long format radio refers to 5 to 15 minute programs, in the style of what you’re listening to now, which carry more production elements like intros, outros, sound effects, theme music and tend to be more like a talk show or for informational purposes. 

Outside of radio, there are many more applications of audio that we’ve tapped into.

VOX: IVR

The temperature of 2025 is very much centred around digitisation and customer self service. Making processes more automated and efficient by giving customers the ability to serve themselves, in some cases using a telephone menu.

We fit into that with IVR which stands for Interactive Voice Response. It’s the phone on hold messaging you hear when you call a business and the voice tells you to:

Press one for customer service 

Businesses use customer self service in this way to reduce foot traffic to branches and retail stores and reduce call volumes to their call centre, both of which save money. Customers can perform tasks such as checking their account or bill balances, tracking the status of an order, or reporting a fault from a telephone menu.

We also had the pleasure of working on a Smart ABM project, where we recorded the voice of an Automated Banking Machine, that interacts with customers when they make deposits, withdrawals and other queries. You might have come into contact with one of these in Barbados or elsewhere in the Caribbean!

VOX: Audiobooks

 To talk a bit more about Audiobooks, I’m pleased to introduce Graham Johnson, the audio engineer at producer at Robinson Creative and Ayesha Gibson-Gill, writer, producer and voice actress. Ayesha has produced audio for multimedia book projects, the In Time of Need Audiobook by Shakirah Bourne and voiced Let me Liberate You by Andie Davis.  

Before we close this program, I want to mention another project we recently completed for the Bridgetown Literary Bus Tours.

Co-founded by the Honourable Esther Philips, Linda M. Dean “The Summer Storyteller”, and Robert Edison Sandiford, the project allows you to be immersed in Barbadian history and culture in a 2-hour tour through Bridgetown and the Historic Garrison. Barbadian literature is brought to life through readings, performance, and audio recordings of iconic writings by George Lamming, Kamau Brathwaite, Austin “Tom” Clarke and others.

Here, Linda joins Graham in a phone conversation to tell us more:

Thanks to everyone who joined in this special episode on audio production. I’m your host Carlie Robinson from Robinson Creative, and that’s a wrap on Talk Digi To Me 101: All things audio.

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You don't make a podcast because you want people to listen to it. You make a podcast because people can listen to it, AND...for all these other reasons mentioned in the episode. Kim from Fortress Fund Managers also joins us to talk about her Podcast, Do It Fuh Grantley!

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Today, we’re approaching digital a bit differently. I want to talk about awareness with action.

It’s probably always one of your top marketing objectives, right? Build awareness. Especially if you have a new product, a new brand, or a product that requires education in the market.

But what I really want to do is challenge your concept of “awareness.” Don’t be satisfied with awareness. Drive for action.

I’m a firm believer that Action is the approach you should take with your digital marketing campaigns.  Find out more in this episode.

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Let’s talk about collaborating with influencers on social media! In order to grow their online community and awareness, many brands choose to include influencers in their social media strategy. 

Collaborating with influencers is great way to build trust and grow your platform. You also get great content for your own channels. So if you aren’t already including influencer marketing in your social media strategy, let’s get you started.
I’ll be honest – choosing the right influencer can be the hardest part. When you work with influencers you’re developing a partnership with an opinion leader who can represent your brand to their audience time and again. 

Think of it like building a relationship. There are dozens of amazing content creators carving out a space for themselves online. But which ones are right for YOU?
Here’s what you should ask: 

First, are they in the same category as you? Do they post about sports, health and fitness? Parenting? Fashion, or feteing? Would your product fit into their profile grid seamlessly?

Second, does the demographic of their followers match your target audience? Check age, gender and interests.

Third, check their engagement numbers and total number of followers. High engagement rates are a positive sign – it’s more likely that their followers listen to them, trust them and want to interact. Engagement is more important to you than number of followers alone. 

Fourth, assess your risk. Is this content creator’s opinion respected, or do they become controversial or profane? Ensure that their content always lines up with your brand values.
It’s best if you give her the actual product to try out and interact with, but you also need to be clear on how you want your product or brand represented. The best way to collaborate with an influencer is to give them the product and a few points of banter. This would include the product’s important benefits that need to be highlighted, in their own words. 

You’d also want to set a few expectations to maximise your visibility, for example:

Ask the influencer to add you as a collaborator.

Ask the influencer to tag you in the photo or reel.

Ask the influencer to tag you in the caption in the first line, so it appears above the fold.

Ask the influencer to include your hashtags in the post.

Remember, you chose them because they make a great representative of your brand, so it’s best if you allow them their creative freedom, but do ensure you provide adequate details and set your expectations.

Now, to explain how you can track the success of your influencer collaborations, here’s Alec Begg, copywriter and social media manager with Robinson Creative.

 I’m Alec.

If you do decide to use influencers, it’s important to track how many clients they’re generating for your business.

I’d recommend promotion or promo codes. These are unique codes you can give an influencer that they can share with their audience. These codes are typically a small discount, to incentivise prospective clients in using them.

Whenever someone uses this code, you know that this is a new customer coming directly from the influencer.

Not only does this encourage more people to engage with your business (who doesn’t like a good deal?) but it allows you to numerically track how successful your collaboration is and becomes especially useful if you work with multiple influencers as you can give each influencer their own specific code. This lets you see which audience is more receptive to your brand and which influencer is creating more business for you, allowing you to better choose who you collaborate with.
Thanks Alec! So in closing, I want to take this back to what I said at the start. One of the important factors in your social media management is … building your

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Is SEO really a thing? In today’s digital world, if your business isn’t found online, it doesn’t exist. That’s why you need search engine optimization or SEO. When we work with SEO, we give your website the fundamentals it needs in order for it to appear in online searches, in front of your potential customers.  

We improve your company’s digital footprint so that more customers become aware of your products and services, trust in them, and convert into leads or sales.

 And yes, it’s really a thing. In this episode we cover 5 key factors of an SEO strategy: Keywords, On-Page Optimisation, Off-Page Optimisation, Site Health and Local SEO.

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Today, we’re unpacking one of the most underutilised and underestimated tools in your digital marketing toolkit—email marketing. We cover Return on Investment, Versatility, Personalisation at Scale, Segmentation and more.
Contact Carlie directly via whatsapp at (246) 266 4847, on instagram at carlietalksdigital or send your email to [email protected] 

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In this episode, Carlie and Erin discuss the creation of content. How to create on demand as a marketer, how to incorporate authenticity every time you tell the story of your brand. Because as Erin says, what trumps content is Authentic Content!

Listen to all eps: https://www.myrobinsoncreative.com/talk-digi-to-me-podcast
Connect with me
@carlietalksdigital on IG / TikTok
1 (246) 239 4847 on Whatsapp

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SEO, my favourite thing! In this episode Carlie defines SEO, and explains some of the key aspects that you need to include in your search engine optimisation strategy. These are keyword research, on-page and off-page optimisation, google business management and content marketing. 

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Carlie teams up with Corey McClean, Brand Architect at One Marque, to talk about the elements of Brand Identity, like tone of voice, colour palette, logo and of course - how important your people champions are as part of your brand. 

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