Gen WHAT? From Gen X through Gen Alpha, we’re diving into them all in today’s episode. Join us and generational expert Erin Campbell as we discuss differences in today’s generations.
In this episode, we cover:
- Why the years seem to pass faster as we get older
- How social media is designed to seize the attention of all of us regardless of age and how we deal with technology and our kids
- Digital detoxing for ourselves and our family
We’d love to continue this conversation with you over on social media! Catch up with us on Instagram and Facebook:
- IG: @talkfortytomepodcast
- FB: facebook.com/talkfortytomepodcast
- Website: talkfortytomepodcast.com
’You will never be younger than you are in this moment.’ - Mel Robbins
ERIN CAMPBELL, CO-FOUNDER, CHIEF MARKETING OFFICER AND CHAIRWOMAN OF THE BOARD
Erin comes from a background as Senior Vice President of shopper strategy and digital media at Saatchi & Saatchi X. She taught over 800 Walmart executives on the Millennial generation and led the team responsible for teaching about the Gen Z consumer base. Erin has done work for P&G, Philips Electronics, Keurig Dr. Pepper, Coke, Spinmaster, Tracfone, Walmart, Target and more. With a B.A. in journalism, obsession with “The Office” (also a millennial) and doing burpees in a heated workout studio, Erin is constantly pushing herself out of her comfort zone and is unashamed to ask for what she needs to succeed. The CMO’s philosophy is that marketing should offer an inherent value to the consumer. Her preferred value exchange is humor and emotion, which she believes has the power to change behavior for the better and can leaves nothing behind but a smile. She lives in Bentonville, Arkansas near the other leaders of GEN Z with her husband, son and cat, Yogi and believes women are magical.
Links Mentioned:
- Follow GenZ Brands on Instagram and Tik Tok at @drinkgenz
- Digital Detox: The Two-Week Tech Reset for Kids
- Lessons in Chemistry: A Novel
