TED is an American private nonprofit that puts together speaking events focused on the topics of technology, entertainment and design. The author of TED Talks, Chris Anderson bought TED in 2001 and put all of his efforts into managing and growing TED, with a goal of creating a speaking platform of “ideas worth spreading.” As TED became more popular, the influence of the platform also grew, with TED talks becoming known as the highest standard of speeches.

So how did those brilliant and unforgettable speeches on TED come to life? How does a speech unleash the enthusiasm of the audience? Are you familiar with the 18 minute rule? Do you know how to bring out the enlightening elements of a speech? The author Carmine Gallo will answer these questions in this book.