"A lot of speakers think that if I have this many followers or if I grow my social media presence, then that's really going to be what leads to more book gigs and more revenue, which is absolutely not the case."

We talk a lot about what you should do to market yourself as a speaker, but what is the biggest mistake you might be making right now? This week, TSL Director of Marketing Chris Seo is on the podcast to share the single biggest thing speakers do wrong when it comes to marketing. 

In just 3 minutes, Chris covers:

• Why marketing and sales are different — and which one you should focus on
• How to stay focused on what drives revenue and booked gigs
• What things you should spend time on — and what you shouldn't

"There are a lot of KPI's that make you feel good, but at the end of the day might not actually drive revenue, which is what all businesses should care about most."

Ready to learn what really matters in marketing? Let's talk marketing mistakes!

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