“We are in a highly visual processing world, and so, you have to have good images, good videos, good graphics on your website, period”.

Every speaker has it, every speaker needs it. Katie Campbell is here to help you discover the integral things needed to make your website better. She'll go over the importance of tone, consistency, and knowing when to stop writing.

In under 7 minutes, Katie discusses:

• How important the initial impact of your site is
• The brilliance of a call to action
• That you can't say it all on the website
• How you can show your personality
• And much, much more!

“As a speaker, you’re always evolving” 

Episode Resources:

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Subscribe to Talk Speaker To Me

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"What do you want your audience to feel? Keep this in mind as you start the process of creating your demo video. What do you want the decision maker to feel as they watch this?"

One of the most important marketing assets you need as a speaker is your demo video. If you're just starting out as a speaker, you probably have a lot of questions about demo videos — and Emily Arnold is here to help!

In under 8 minutes, Emily covers:

• The most important things to include in your demo reel
• Top questions to ask yourself as you create your demo video
• How to create a demo video even if you haven't done speaking gigs yet
• And much, much more!

"Just get something out there so that you can start showing people exactly who you are and what you can do. Don't let perfect be the enemy of the good. Get a really good demo video out there and know that you can always adjust."

Episode Resources:

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Subscribe to Talk Speaker To Me

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"I would challenge you not to say, 'Hey, I'm building my speaking business,' but instead to tell people that you're a professional speaker and introduce yourself in that way."

If you want to build a successful speaking business, you have to get some fundamental things right. Everyone wants to book more paid speaking gigs, but what are the simple, practical things that most speakers miss?

This week, Dan Irvin is breaking down some practical advice on the systems and processes you need to run a speaking business at a high level. 

In under 15 minutes, you'll learn:

• The mindset shift you need to embrace
• The secret to staying focused
• How to use data effectively
• And much, much more!

"Solve problems when they actually occur and when they actually exist. You need to think about what is going on in your business right now that needs your attention and focus on what you can accomplish and complete."

Episode Resources:

• Dan Irvin's New Book
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Subscribe to Talk Speaker To Me

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"A lot of speakers think that if I have this many followers or if I grow my social media presence, then that's really going to be what leads to more book gigs and more revenue, which is absolutely not the case."

We talk a lot about what you should do to market yourself as a speaker, but what is the biggest mistake you might be making right now? This week, TSL Director of Marketing Chris Seo is on the podcast to share the single biggest thing speakers do wrong when it comes to marketing. 

In just 3 minutes, Chris covers:

• Why marketing and sales are different — and which one you should focus on
• How to stay focused on what drives revenue and booked gigs
• What things you should spend time on — and what you shouldn't

"There are a lot of KPI's that make you feel good, but at the end of the day might not actually drive revenue, which is what all businesses should care about most."

Ready to learn what really matters in marketing? Let's talk marketing mistakes!

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"Sales is not about being some guru, knowing some magic phrase, or having this natural born sales gene that doesn't really exist. It's about having a good process and following that consistently."

Whether you're a brand new speaker or you've been speaking for a while, mastering the art of sales is often one of the challenges speakers face in taking things to the next level. This week, TSL Director of Sales Sam Hill is bringing you some simple, practical advice on how to build confidence in selling your value to every event organizer and potential client you interact with.

In just under 4 minutes, Sam covers:

• Why you have to have a process to be successful
• The importance of prioritizing prospecting and outreach
• Why you need to be "best in class" at giving away value
• And more!

"I want you to remember that you cannot give away too much value."

Ready to level up your sales game? Let's talk selling confidently!

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"The first thing is that you've got to treat it like a business from the get go. You can't be coming in and using your personal bank accounts and not setting up a business and not keeping records."

If you're just starting out as a speaker, it's really important to get the basics right. One of those fundamentals is the financial structure of your business — and remember, you're starting a speaking business, not a speaking hobby. This week on Talk Speaker To Me, TSL CFO Andrew Davis is here to share some practical advice on financial preparation for starting your new business.

In under 4 minutes, Andrew covers:

• Key financial steps to take when starting your business
• How to set up a bookkeeping system
• Why data is valuable for new business owners
• And more!

"Over time, you're going to start to get the benefit of data... where you can start to set goals for the following years and really tie everything together in your business so that this isn't a hobby, because you're out to make this a business."

Ready to roll? Let's talk financial preparation for your speaking business!

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This week on Talk Speaker To Me, Conrad Close, our Content Marketing Manager, will take the mic to teach us about what speakers should be pursuing in their marketing. 

'If you want to grow your speaking business, you need to master the three main areas of marketing.'"

In this episode, Conrad covers: 

• Why do you need a strong personal brand? 
• How should you use social media as a speaker? 
• What is SEO, and how do you win? 

"If you don't have a clear vision and you don't have a clear why, and you don't have a clear understanding of the value that you bring, your marketing will not work." 

Ready? Let's talk marketing for speakers!

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This week on Talk Speaker To Me, Katie Campbell, our Lead Concierge, discusses how speakers can build confidence to be the experts in the room. 

Often, we get anxious about getting on stage when we're early in our speaking career. In this episode, Katie covers how to build confidence as a speaker. 

"How do you get comfortable being known as the expert? This can feel very foreign at first as you're taking the stage."

In this episode, Katie covers: 

• The importance of mindset in your speaking
• Why you need confidence as a speaker 
• Practical ways to boost confidence

"Your story, what you bring to the stage, is completely different than somebody else's. Even in that same niche, an audience member is going to have a very different experience with you as they are with somebody else, because they're not you. They haven't walked your life. They haven't experienced what you have. They haven't learned what you have. Really owning and taking initiative to not compare in a negative way."

Ready? Let's talk confidence! 

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Here at The Speaker Lab, we talk a lot about how to get on stage — but what do you do once you're up there? This week, Lead Coach Rick Clemons is walking through how to master stagecraft as a speaker.

You'll learn: 

• Why stagecraft matters
• How to audit your current stagecraft
• How to get better at stagecraft
• How to overcome common stagecraft challenges
• And much more!

"Every opportunity you have to be on stage is an opportunity to present and perform."

Ready to master the stage? Rick, take it away!

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This week, we're digging into positioning yourself as a speaker with Michelle Onuorah! Michelle is a speaker coach here at The Speaker Lab and also a speaker, podcaster, and workshop leader with her own business.

"Your eps is what is going to be your north star. That will help you determine what gigs to take, what opportunities to take advantage of, what type of talks to offer, and also what type of messaging you want to put on your website and all of your branding assets."

During this episode, you'll learn: 

• Why you need an EPS as a speaker
• What makes a good one
• How to ensure your EPS aligns with your audience

"And finally, the advice that I have for speakers crafting their expert positioning statement for the first time to make sure that it's in alignment with their audience. Talk to your audience. Talk to the types of people who are going to be in your audience and find out from them what are their pain points, what are the things that they're struggling with? What are the solutions that they're looking for? What type of transformation do they want to see happen in their lives?"

Ready to get into? Let's talk positioning statements with Michelle!

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