Today's welcome back episode discusses the masquerading term which many big corporations and companies use today, and that is "Brand purpose." The umbrella term itself is used as a PR strategy to retain consumer interests and paint a good picture of the brand, but what is it exactly? Why is it so important? Do brands even practice what they preach? Is it even genuine and meaningful, or is it just a slogan?

As a part of an assignment on my Masters course at University of the Arts London, we were assigned to critically discuss an industry problem in the advertising field. On this episode, I sat down with two of my coursemates studying MA Advertising with me, Theofanis Charonidis and Aiste Linauskaite to discuss the issue at hand.

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Thoughts and opinions in this podcast are provided in good faith and are of our own. We do not hold any medical qualifications and strongly recommend reading about the current pandemic and its effects on the human body and society from reliable journals and news sources. All information and discussion in this podcast is intended for your general knowledge and to promote critical thinking and productive discussion. This should not be a substitute for any medical advice.

University of Bristol students, Alicia Tay and Emily Tan agreed to come on to give an insight as to what it is like to live in self-isolation upon landing in Kuala Lumpur. We talk experiences, precautions, current events, and discuss different strategies governments could take to help reduce the social and economic impact caused by the novel Coronavirus/COVID-19.

Links:

Alicia's Instagram - Aliciatayyy

Emily's Instagram - EmilyXinny

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories

Long time college friend, Nicole Yong from Berlin, was in town so we decided to do a podcast together. We talk entitlement in today's snowflake generation, Nicole's issue with celebrity figures, taking criticism, environmentalism, her experience studying chemical engineering, and understanding people better.

Links:

Nicole's Instagram - Nicoleyongg

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories

Returning guest and good friend, Afiq Amran gives me a commentary of his pilgrimage and religious experience in Saudi Arabia. I was very curious as to what the culture and norms are like in one of the most religiously conservative countries in the world, hence why I brought him back onto the podcast. We talk why people travel to Mecca, the Kaaba (The 'Black Box'), Islamic rituals, and his observations of the country.

Links:

Afiq's Instagram - Afiq_Kiu

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories

History student and Co-president of the Conservative Society at Queen Mary University of London, Emerson Williams provided a very knowledge-filled episode about 20th century history with me. We talk popular figures in the 20th century, Stonehenge, Remembrance Day, and whether the West will ever fall.

Links:

Emerson's Instagram - Em3rsonWilliams

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories

Knowledgable Latvian and law student, Marts from Queen Mary University of London gave me and insight to the deeper meaning in politics. We talk about Latvian culture, Jordan Peterson, meaning, personal responsibility, Trump, and our predictions for the 2019 UK general election.

Links:

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories

Outspoken Scape receptionist, Lorraine Kang wanted to give the podcast a go, and it was an amazing time. We talk social outrage, woke culture, and the proper way of maintaining friendships.

Links:

Lorraine's Instagram - Lorraine_Kang

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories

High school favourite and good friend, Afiq Amran had an easy going conversation with me as we spoke about the scary impacts of technology today and in the future. We talk our fear of insects, China's social credit system, our phones listening in on us, and Afiq's condition with Aphantasia.

Links:

Afiq's Instagram - Afiq_Kiu

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories

College friend and brother, Wei Hwang Khong had a productive conversation with me on the failure of the education system. We talk the failures in educating children in Malaysia, its global significance, environmentalism, and disciplining methods. 

Links:

Amazon Rainforest 'Hoax'

Finland - #1 In the World for Education

McDonald's Paper Straws Aren't Recyclable

Tote Bags are Horrible

Straw Pollution is Exaggerated

Hwang's Instagram - KhongWeiHwang

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories

Active campaigner and president of the Conservative Society at Queen Mary University of London, Callum Murphy agreed to an interview with me to talk about the Conservative party in the UK. We talk conservative values, Sadiq Khan, Brexit, and predictions for who the next Prime Minister will be.

Links:

Gloves Up Knives Down

Callum's Twitter - Callum__Murphy

Twitter - Jthejellybean

Instagram - Jthejellybean

YouTube - John's Stories