Terry Rhadigan spent 36 years at General Motors.
He started answering phones on an 800 number in Troy, Michigan, fielding angry customers in an era when Detroit's quality reputation was taking hits. Communications was the goal, but it took nine years of dealer visits, district service calls, and floor-level learning before he got there.
On the other side of a GM crisis, he became VP of Global Communications at one of the largest companies in the world.
In our episode we covered:
→ Why transparency is your best crisis tool, and what happens when you don't use it
→ How to redirect a conversation without lying
→ What 15 different roles at one company teaches you about communicating
→ What it will take to keep Detroit's momentum going
→ What Terry would tell his younger self about balance, kindness, and the long game
People who can communicate well under pressure aren't born that way… they earn it in the hard roles nobody wanted, before anyone trusted them with the big ones.
Terry, thank you for sharing your story with our audience!
Chapters
0:00 - Introduction to Terry Rhadigan
1:30 - Career Beginnings: Nine Years to Get Into Communications
4:00 - Breaking Into GM Communications and Learning the Business
5:00 - The Core Rule of Crisis Communication: Own It
7:00 - Redirecting the Narrative: How Product Launches Changed GM's Story
8:45 - Using Communication Skills in Your Personal Life
11:15 - Life After GM: Four Boards, One Consultancy, and Detroit's Momentum
13:15 - The NFL Draft, the Sports Commission, and Detroit's Image Shift
17:00 - Michigan's Automotive Industry: Fighting to Stay at the Top
25:00 - The EV Crossroads: Where the Industry Goes From Here
38:15 - When Shift Hits the Fan: Inside the GM Crisis
44:50 - Leading at 22: Managing 70 People Through a Company Crisis
50:35 - Advice to My 25-Year-Old Self
52:05 - About TeamSense
~~~
This episode is powered by TeamSense
Prefer to listen?
Spotify → https://open.spotify.com/show/033oapRSFlbJrOYMyW2IVS?si=d552ddefbc0c4c10
Apple → https://podcasts.apple.com/us/podcast/talk-real-shift/id1896826304
TeamSense is the AI-powered shift intelligence platform that automates attendance, connects every worker, and drives performance across your operation — all through text.
Ready to see how leading manufacturers and logistics teams keep every shift covered?
https://teamsense.com/