This podcast exists because something broke in how online businesses scale — and founders are paying the price.

You don't need to be less chaotic and you don't need to become a systems person.

And you definitely don't need to white-knuckle your way through the next phase of growth.

You do need to stop being the linchpin holding everything together.

This show is for established founders who lead with vision, creativity, and momentum — and are tired of being the firefighter, project manager, and ops brain inside their own business.

Here, we talk about what it actually looks like to lead like a CEO, not an operator.

Not by doing more.

Not by DIYing better systems.

But by changing how responsibility, structure, and execution are held inside the business.

We'll unpack:

• Why brute force stops working at a certain level of growth

• Why launches feel heavier than they should (even when they "work")

• Why your chaos, 1,000 ideas and fast-paced action itself isn't the problem

• What founders need to own vs. what should never live in their brain

• How businesses scale when vision stays free and operations are held by people wired for it

This isn't a systems how-to show, because the goal isn't to become more organized.

It's to build a business that can carry your ambition without burning you out.

Here's where to go next:

→ Connect with me on Instagram: https://www.instagram.com/katedwinellco/

→ Learn more about me: katedwinell.co

→ Systems & Spice Monthly Newsletter: https://katedwinellco.myflodesk.com/systems-spice-opt-in

→ Free Audio Training: 🎧 The 3 Systems Every Scalable Launch Needs Learn how to stop holding your launch together with memory, adrenaline, and vibes — and build systems that actually support growth. https://katedwinellco.myflodesk.com/3-systems-needed-audio

If you know a CEO who's the visionary and the operator right now, send them this episode.

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