Talk to Th3 Doc with Steve Meek

Talk to Th3 Doc with Steve Meek

By Steve "The Doctor" MeekBusinessEntrepreneurshipTechnology
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Talk to Th3 Doc with Steve Meek episodes

  • Zero Trust Inboxes: Block BEC & Ransomware | David Setzer |Episode 120
    Guest: David Setzer, Founder & CEO at Mailprotector
    Episode: Talk To Th3 Doc — Ep. 120
    Why it matters: Email fuels your business—and it’s also the top lane for Business Email Compromise (BEC) and ransomware. In this episode we make Zero Trust for the inbox simple and usable for SMBs, local government, and nonprofits.
    What you’ll learn
    Why “90% of cyber attacks use email” should change how you approve invoices and vendor changes
    How Zero Trust shows up in Microsoft 365 (MFA, Conditional Access, DMARC, least-privilege)
    A calm, first-hour response plan that stops wire fraud and account takeover
    Timestamps
    00:00 Welcome & stakes for SMB leaders
    03:10 The “crazy ex-spouse” inbox analogy (memorable risk frame)
    04:35 The stat: 90% of attacks use email
    14:25 Zero Trust for email—what it means in practice
    23:05 BEC & invoice fraud: how the scam actually unfolds
    27:24 “We have to change the economics” of attacks
    31:50 Why this is easier now (tools + process)
    56:50 Building a smart stack (M365 + specialized controls) & takeaways
    Connect with David: https://mailprotector.com
    Subscribe & listen to all episodes: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
    | Podcast feed: https://pod.link/1807560282
    Work with The Fulcrum Group (DFW):
    Want a quick Inbox Health Check (DMARC/MFA/risky forwards) or a First-Hour Runbook you can follow under pressure? We’ll do it the No IT Jerks way—clear, practical, and business-first.
    👍 Subscribe, leave a comment, and share with another leader.
    Keywords: Zero Trust email, BEC prevention, ransomware, Microsoft 365 security, DMARC, MFA, inbox security, SMB cybersecurity, DFW MSP, invoice fraud, phishing defense
    57 min
  • AI Resumes, LinkedIn & the Cost of Vacancy – With James Bier | Talk To Th3 Doc Ep. 118
    🎧 In Episode 118 of Talk To Th3 Doc, host Steve “The Doctor” Meek sits down with staffing strategist James Bier to tackle one of the biggest challenges facing today’s SMB leaders — the 42-day hiring drag and the hidden costs that come with it.
    From AI-generated resumes that blur candidate quality to LinkedIn networking that opens new recruiting pipelines, this episode unpacks how proactive hiring strategies can help SMBs stay competitive, protect productivity, and strengthen culture.
    💬 Top Takeaway:
    “Proactive hiring strategies are essential.” – James Bier
    If your organization struggles with staffing gaps or slow recruiting processes, this conversation will help you rethink how to find and retain great people before vacancy costs start adding up.
    ⏱️ Timestamps & Key Highlights:
    00:00 – Intro: Why hiring delays cost more than you think
    02:54 – The current state of staffing and recruitment
    05:48 – How SMBs can build proactive hiring pipelines
    09:03 – Leveraging LinkedIn for talent networking
    14:56 – Why job postings alone don’t work
    17:46 – AI-generated resumes: benefit or barrier?
    20:46 – The hidden cost of vacancy and productivity loss
    26:59 – Career growth and employee retention strategies
    37:20 – Remote vs. in-office: the modern workforce balance
    56:17 – Interviewing for coachability and long-term fit
    💼 Guest Bio:
    James Bier is a staffing and recruitment strategist who helps organizations transform how they hire and retain talent. With over two decades of experience in staffing and workforce solutions, James has worked with leaders to build scalable recruitment strategies, strengthen culture, and improve overall productivity.
    🔗 Connect with James on LinkedIn: https://www.linkedin.com/in/jamesbier/
    🌟 Why This Matters for SMBs
    It takes an average of 42 days to fill a key role — and the cost of vacancy can exceed $30,000 in lost productivity.
    AI resumes are reshaping the hiring landscape — but not always for the better.
    LinkedIn networking and proactive recruiting outperform job boards in both quality and speed.
    SMB leaders must treat hiring like business development — build relationships before they’re needed.
    🚀 About This Episode
    This episode dives deep into the intersection of technology, staffing, and leadership—and how small to mid-sized businesses can apply Fulcrum’s proactive mindset to their hiring and operations.
    At The Fulcrum Group, we help DFW organizations align their technology with business goals through SPOT Managed IT Services and the STARPower framework—a proactive, strategic approach to IT and process improvement.
    Just like in staffing, our philosophy is simple: Don’t wait for something to break to start fixing it.
    🔗 Links & Resources
    🎧 Listen to more episodes: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
    📺 Watch the full playlist: Talk To Th3 Doc YouTube Playlist
    📩 Subscribe for updates: https://pod.link/1807560282
    💼 Connect with Steve: https://www.linkedin.com/in/stevemeekcissp/
    🔑 Suggested Hashtags:
    #TalkToTh3Doc #DFWBusiness #ManagedITServices #StaffingChallenges #HiringDelays #AIResumes #LinkedInRecruiting #CostOfVacancy #SMBLeadership #RecruitmentStrategy #FulcrumGroup #NoITJerks #ITLeadership #SMBTech #TechnologyStrategy
    1 hr 1 min
  • Outsmarting Referrals: Smarter B2B Marketing With Mark McIntosh Episode 117:
    In this episode, Steve “The Doctor” Meek welcomes Mark McIntosh, Founder & CEO of RevGrow, to explore how SMB leaders can move beyond random referrals and build a consistent growth engine. They unpack the power of LinkedIn, how to nurture referral partners, and why personalization is the edge that wins almost every time.
    Top 3 Takeaways:
    Referrals aren’t enough – 68% of SMBs struggle with lead generation because they rely too heavily on chance.
    LinkedIn dominates B2B – 80% of B2B social leads come from LinkedIn, making it the most powerful platform for SMB growth.
    Personalization wins – Cookie-cutter outreach fails. Leaders who tailor their messaging build trust and accelerate results.
    Key Quotes:
    “Identity is wrapped up in the business.”
    “LinkedIn is the number one platform for B2B.”
    “Personalization wins almost every time.”
    Guest Bio:
    Mark McIntosh is the Founder and CEO of RevGrow, a LinkedIn-focused lead generation agency that helps B2B service firms generate consistent pipelines of high-value clients. A CPA-turned-marketer, Mark has spent more than a decade showing business leaders how to unlock growth by building meaningful conversations that lead to revenue.
    Guest Contact:
    🌐 www.revgrow.com
    📞 972-998-5132
    Fulcrum Group Contact / CTA:
    Ready to move past referrals and random fixes in IT? At The Fulcrum Group, we help SMBs across DFW grow with smarter technology strategy, our STARpower IT framework, and our promise of No IT Jerks.
    👉 Learn more & schedule a consult: https://www.fulcrumgroup.net/
    ✅ Suggested Hashtags & Tags
    YouTube Tags:
    Talk To Th3 Doc, Fulcrum Group, Steve Meek, Mark McIntosh, RevGrow, LinkedIn marketing, B2B lead generation, SMB business growth, referrals vs pipeline, DFW business podcast, Managed IT DFW, STARpower IT framework, No IT Jerks
    Hashtags:
    #TalkToTh3Doc #FulcrumGroup #DFWBusiness #SMBLeadership #LinkedInMarketing #B2BLeadGen #PodcastInsights #ManagedIT #NoITJerks
    58 min
  • Turning IT Into Business Outcomes | Luis Giraldo | Talk To Th3 Doc Ep. 116
    🎧 In Episode 116 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Luis Giraldo, Chief Evangelist at ScalePad, to discuss how SMB leaders can stop treating IT as a cost center and start using it as a growth engine.
    🔥 Top Takeaway: “Only 15% treat IT as strategic.” Most SMBs still see IT as overhead. Luis shares how to reframe IT as a business outcomes partner.
    📌 What you’ll learn in this episode:
    • Why 85% of SMBs miss the mark by treating IT as overhead
    • How to measure IT success by outcomes, not tickets
    • Customer success vs. customer service – the real difference
    • The role of onboarding in long-term loyalty
    • How AI and automation help SMBs stay proactive
    • Why innovation and curiosity matter for scaling firms
    💡 If you’re a Dallas-Fort Worth SMB leader, nonprofit, or local government executive, this episode will help you rethink IT as a driver of strategy, not just support.
    📚 Resources Mentioned:
    • Principles by Ray Dalio
    • Same as Ever by Morgan Housel
    • ScalePad: https://www.scalepad.com
    🔗 Connect with Luis Giraldo:
    LinkedIn: https://www.linkedin.com/in/luisgiraldo
    👨‍⚕️ About Talk To Th3 Doc
    Hosted by Steve “The Doctor” Meek of The Fulcrum Group, Inc., this podcast helps SMBs, nonprofits, and local governments in DFW align technology with business outcomes. From STARpower™ roadmaps to “No IT Jerks” culture, Fulcrum Group makes sure your technology strategy drives growth, not frustration.
    🌐 Learn more: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
    🎧 Listen on your favorite platform:
    • Apple Podcasts
    • Spotify
    • iHeartRadio
    • PocketCasts
    • Amazon Music
    👉 Like this episode? Watch more from the playlist here:
    📺 Talk To Th3 Doc: Smart IT Strategies for SMBs & Local Leaders
    🎧 Subscribe to the podcast on any platform → https://pod.link/1807560282
    🏷️ YouTube Tags / Keywords
    Talk To Th3 Doc, Steve Meek podcast, Luis Giraldo, ScalePad, Managed IT Services DFW, IT strategy for SMBs, IT outcomes vs tickets, proactive IT support, customer success vs customer service, STARpower IT framework, Fulcrum Group Keller TX, business IT strategy, SMB technology leadership, AI in IT, innovation for SMB growth, DFW SMB podcast, local government IT support
    59 min
  • Legendary Customer Service in a Transactional World – Jose Duarte Ep. 114
    Top Takeaway
    “Lead by example; it speaks volumes.”
    Are you leading in a way your team can follow—or just telling them what to do? In this episode, you’ll learn how customer service, communication, and leadership intersect in 2025. Expect insights that will help you evaluate your own habits, connect more deeply with clients, and build stronger teams.
    Guest Bio
    Jose Duarte, CCIM – Commercial Real Estate Professional at Coldwell Banker Commercial
    Jose advises clients on relocations, acquisitions, dispositions, investments, and developments across the Dallas–Fort Worth market. With decades of experience in real estate and deep community involvement, he blends practical business savvy with a people-first approach. Outside of work, he is active in his community with his wife and two teenage children.
    Vitals (Metrics That Matter)
    • 80–85% satisfaction in retail/e-commerce and 79% in banking — signals how service standards shift by sector.
    • Cap rates above 8% — key real estate trend influencing client decision-making.
    • Better occupancy in office markets — showing resilience post-pandemic.
    Why it matters: These numbers illustrate how customer expectations and business conditions keep evolving, demanding stronger communication and leadership.
    Medical History (Summary)
    Customer service isn’t just a smile—it’s a strategy. This episode unpacks how SMBs and leaders can build loyalty, foster communication, and stay ahead in a transactional world.
    Exam (Chapters & Highlights)
    • 00:00 – Introduction: Why customer service is the heartbeat of business
    • 02:59 – Experience matters: turning interactions into loyalty
    • 05:59 – Metrics that reveal the real story
    • 08:56 – Dealing with attrition and change
    • 11:55 – Effective communication strategies
    • 14:46 – Leading by example in service and leadership
    • 17:45 – Building long-term client relationships
    • 20:42 – The art of selling and consulting
    • 23:37 – Self-assessment and team strengths
    • 35:53 – SWOT analysis for personal and business growth
    • 39:03 – Vision, team engagement, and influence of spouses in decisions
    • 43:01 – Balancing strengths, weaknesses, and peer learning
    • 53:30 – Empathy and understanding perspectives
    • 56:15 – Key takeaways on self-assessment and leadership
    Treatment Plan (Resources & Prescriptions)
    • Gallup CliftonStrengths Assessment – framework for self-assessment and leadership.
    • Serve in a nonprofit – Jose’s personal prescription for leaders to gain perspective.
    Call to Action (Guest)
    Connect with Jose Duarte:
    📞 Phone: 972-885-8180
    📧 Email: [email protected]
    🌐 Website: orioncrg.com
    🔗 LinkedIn
    🔗 Facebook
    Podcast Call to Action
    👉 Don’t miss an episode of Talk To Th3 Doc. Subscribe on your favorite platform: Apple Podcasts | Spotify | iHeartRadio | PocketCasts | Amazon Music
    💻 Explore more episodes: Talk To Th3 Doc Podcast
    📩 Email Steve: [email protected]
    🔗 Connect with Steve on LinkedIn
    Glossary
    • Cap Rate – A measure of real estate return, higher indicates riskier investments.
    • Attrition – Loss of clients or employees over time.
    • SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats; a strategic planning tool.
    Keywords & Hashtags
    customer service, leadership, communication, loyalty, business growth, DFW real estate, client relationships, SMB success, executive leadership, team development, community service, business strategy, customer experience, metrics that matter, SWOT analysis, trust in business, continuous improvement, employee engagement, repeat business, service culture
    56 min
  • From Guesswork to Growth: Building a Sales System That Works – With Joe English Ep. 112
    💡 Top Takeaway
    “If you know your numbers, you know whether you’re winning.”
    ❓ Are you flying blind in your sales process?
    👉 If you're an SMB owner still relying on gut instinct instead of metrics, this episode is your wake-up call. Learn how to build a scalable, predictable sales machine — and what your numbers are really telling you.
    👤 Guest Bio
    Joe English, VP of Member Success at TruMethods.
    With decades of leadership in sales operations, Joe has helped thousands of MSPs and tech firms build better sales processes and outcomes. At TruMethods, he helps members transform from reactive selling to proactive sales performance. He’s a passionate advocate for building structure, measuring success, and developing a winning culture.
    📊 Vitals
    • 98% of companies don’t use a sales playbook → Chaos instead of consistency.
    • $1M+ MRR growth possible by reviewing your sales funnel, according to Joe’s clients.
    • Win Rate Math: Track inputs (calls), conversions (appointments), and close rates — or risk guessing.
    • Playbook > Personality: Top sales teams succeed through repeatable systems, not one charismatic closer.
    🩺 Medical History (Summary)
    This episode is a playbook for SMB leaders tired of unpredictable sales. Joe English breaks down the mindset, math, and structure behind sustainable revenue growth — and why “winging it” is not a strategy.
    🔍 Exam (Detailed Description)
    Key Chapters & Topics:
    • 00:44 – Why 98% of SMBs lack a sales playbook
    • 04:46 – Systems vs. stars: Why structure wins
    • 10:13 – The most important sales metrics to track
    • 19:32 – “You can’t manage what you can’t measure”
    • 28:14 – How AI supports, not replaces, sales
    • 31:48 – Data governance and ethical sales enablement
    • 39:04 – Building a winning culture in your sales org
    • 44:51 – The real reason your sales lose momentum
    • 51:34 – “Find a way to win every day.”
    • 53:06 – How to build scoreboards your team will use
    💊 Treatment Plan (Links Mentioned)
    • TruMethods – Joe’s sales coaching platform for MSPs
    • Past Related Episode: The Cyber Compliance Checklist with Michael Senkbeil – Ep. 106
    📞 Call to Action (CTA) – Guest
    Joe invites listeners to learn more at trumethods.com and consider joining the community of MSP leaders using structure and coaching to drive performance.
    🎯 Podcast Call to Action (CTA)
    🎧 Subscribe now on your favorite platform to never miss an episode:
    Apple Podcasts | Spotify | iHeartRadio | PocketCasts | Amazon Music
    💬 Drop us a comment, like the episode, and share it with a fellow leader.
    📥 Or request a tech consult from The Fulcrum Group at:
    👉 https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
    📚 Glossary
    • MRR – Monthly Recurring Revenue
    • Sales Playbook – A documented strategy outlining messaging, process, and steps for selling
    • AI in Sales – Use of artificial intelligence to enhance, not replace, human-led sales efforts
    • Win Rate – The percentage of deals closed from total opportunities
    🔑 SEO Keywords & Hashtags
    #SalesStrategy #SMBGrowth #SalesPlaybook #SalesMetrics #TruMethods #JoeEnglish #TalkToTh3Doc #FulcrumGroup #SalesSuccess #MSPMarketing #OutsourcedIT #WinningCulture #B2BSales #AIinSales #SalesOperations #ConsultativeSelling #DFWBusiness #LeadershipTips #SalesSystem #TechPodcast #BusinessDevelopment
    🏥 Fulcrum Group – Contact Info
    📞 Sales: 817-337-0300
    📧 Email: [email protected]
    🌐 Website: The Fulcrum Group
    🔗 LinkedIn Business
    🔗 YouTube Channel
    🔗 Twitter/X
    🔗 Facebook
    📷 Instagram: @TheFulcrumGroupInc
    📨 Email Steve directly: [email protected]
    58 min
  • Cutting Through the AI Marketing Noise: Consistency and Clarity – With Andy Roller Ep. 113
    “No ASAP. ASAP is poison for cultures.” – Andy Roller
    Are you letting urgency derail your company’s focus? In this episode, Andy Roller shares why slowing down, clarifying priorities, and letting marketing lead strategy will set your organization apart in a noisy, AI-driven world.
    👉 Leaders will walk away with practical tools to align marketing and sales, strengthen client relationships, and build consistency that outlasts any trend.
    Guest Bio
    Andy Roller – Founder, XPO Marketing
    Andy Roller helps businesses scale smarter by aligning identity, leadership, and marketing strategy. With decades of experience guiding organizations through growth and transformation, Andy has built a reputation for cutting through the noise and focusing on fundamentals that drive profit and impact.
    Vitals (Key Metrics)
    📊 88% of marketers use AI daily – underscoring the massive shift in the industry.
    📈 Consistency drives long-term success – outperforming “one-time brilliance” every time.
    💡 Quality of traffic > Quantity of traffic – a metric shift leaders must embrace.
    Medical History (Summary)
    This episode delivers a clear roadmap for leaders navigating AI disruption, highlighting how identity, clarity, and consistent execution can transform marketing from a cost center into a growth driver.
    Exam (Detailed Description & Chapters)
    Here’s what we cover:
    • 00:00 – Leadership and Identity: Why identity matters more than tactics.
    • 03:17 – AI’s Impact on Marketing: How leaders can use AI without losing the human touch.
    • 10:16 – Lessons from Great By Choice: Consistency beats brilliance in business growth.
    • 15:50 – Balancing Operations and Innovation: Finding your “sweet spot” for profitability.
    • 22:27 – Building Client Relationships: Guiding, not vending, creates lasting value.
    • 29:09 – Identifying Profitability: Asking the right questions for the right clients.
    • 33:17 – Navigating Marketing Noise: Standing out in the flood of AI content.
    • 37:47 – Aligning Sales and Marketing: Why marketing must lead strategy.
    • 44:22 – Personal Ownership in a Noisy World: Taking responsibility for clarity and results.
    Treatment Plan (Resources & Links Mentioned)
    • Great By Choice by Jim Collins – referenced as a leadership cornerstone.
    • XPO Marketing – Andy’s firm helping leaders align identity and growth strategy.
    ________________________________________
    Call to Action (Guest)
    💬 Andy encourages leaders to rethink how their identity shapes marketing and sales alignment. Connect with him and learn more at XPO Marketing (insert provided guest URL).
    Podcast Call to Action
    📲 Subscribe on your favorite podcast platform, leave a comment, or share this episode with a colleague.
    🚀 Ready to explore how The Fulcrum Group can support your IT strategy? Book an initial consultation at: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
    🎧 Listen on: Apple Podcasts | Spotify | iHeartRadio | PocketCasts | Amazon Music
    Glossary
    • AI (Artificial Intelligence): Software systems that simulate human intelligence to automate tasks and analyze data.
    • ASAP Culture: A work environment defined by constant urgency, often eroding clarity and focus.
    Keywords / Hashtags
    #AI #MarketingStrategy #Leadership #Identity #SMBLeadership #ClientRelationships #BusinessGrowth #Consistency #Innovation #Profitability #MarketingAndSales #NoASAP #DigitalTransformation #AIContent #BusinessClarity #DFWBusiness #OutsourcedIT #FulcrumGroup #TalkToTh3Doc #AndyRoller
    📩 Email Steve: [email protected]
    🔗 LinkedIn: Steve Meek
    Fulcrum Group Links:
    🌐 IT Services For DFW Businesses | The Fulcrum Group, Inc.
    📞 Sales: 817-337-0300 | ✉️ [email protected]
    📺 YouTube Channel | 🐦 @TheFulcrumGroup | 📘 The Fulcrum Group, Inc.
    50 min
  • Lead with Trust, Not Titles: Emotional Intelligence at Work – With Matthew Hudson Ep. 111

    🩺 Reason for the

    Appointment

    Matthew Hudson – Episode 111

    Leadership speaker, author & founder of Layla Rose Ranch

    💡 Top Takeaway

    “Soft skills outrank technical skills.” – Matthew Hudson

    🔍 Do your leaders

    actually listen—or just instruct?

    In this surprising episode, we explore what rescue horses

    can teach us about leadership, emotional intelligence, and organizational
    culture. You'll learn how trust-based leadership delivers real results, why
    behavior always beats buzzwords, and how one ranch in Texas is helping execs
    lead with presence—not power.

    🎯 What you’ll gain:

    Clear, practical tips for hiring culture-fit employees, managing with empathy
    (not ego), and driving higher engagement and retention through better
    leadership behaviors.

    🧑‍🌾 Guest Bio

    Matthew Hudson – Founder of Layla Rose Ranch Horse Rescue and

    keynote speaker with over 2,000 talks delivered. A seasoned leadership coach
    with decades in corporate training, Matthew now combines boardroom wisdom
    with barnyard metaphors to show why emotional intelligence is your most
    valuable leadership asset.

    📊 Vitals (Statistics

    & Metrics)

      Emotional intelligence is no longer optional—it’s a

      differentiator.

        Clear expectations build strong cultures.

          Trust stabilizes teams and improves ROI.

          📋 Medical History

          (Episode Summary)

          Leadership isn't about control—it's about connection. This

          episode shows how emotional authenticity and trust-building transform teams,
          improve retention, and turn managers into true leaders.

          🔬 Exam (Detailed Topics

          & Highlights)

             

            💊 Treatment Plan

            (Resources & Prescriptions)

            📘 Book: Herd

            Mentality: Leadership Lessons from Rescue Horses
            🎨
            Layla Rose Ranch Coloring Book: Amazon Link
            📖
            “The Motive” by Patrick Lencioni
            💡
            Prescriptions:

               

              📣 Call to Action (Guest

              CTA)

              🎤 Book Matthew Hudson for

              your next leadership event or training at LaylaRoseRanch.org
              📧
              📞
              Phone: 817-681-7000
              🔗
              LinkedIn: Matthew
              Hudson

               

              🎧 Podcast CTA

              Like what you heard?

              ✅
              Subscribe on Apple, Spotify, iHeartRadio, or Amazon
              💬
              Share your favorite takeaway and leave a review
              📅
              Book an Initial Consultation: Podcast Landing
              Page
              🌐
              More Episodes: Talk
              To Th3 Doc
              📩
              Contact Steve: [email protected]

               

              🔑 SEO Keywords &

              Hashtags (Top 20)

              #EmotionalIntelligence #LeadershipDevelopment #SoftSkills

              #HumanCenteredIT #PeopleFirstIT #NoITJerks #CultureFit #EmployeeEngagement
              #TrustBasedLeadership #MatthewHudson #TalkToTh3Doc #FulcrumGroup
              #LeadershipTips #ModernLeadership #SMBLeadership #TexasPodcast #BusinessCulture
              #RescueHorses #EQInBusiness #HiringForFit


              1 hr 2 min
            • How Emotional Fit Drives Business Growth in the AI Age – With Dr. Joshua Wilson Ep. 110
              In this episode, Steve welcomes Dr. Joshua Wilson, behavioral finance expert and Founder of NeuBeFi, to uncover the hidden influence of subconscious decision-making in your business strategy.
              💡 Top Takeaway
              “The brain decides before the mind.”
              Marketing, messaging, and technology alignment all fail when you forget the emotional driver of client decisions. This episode shows you how to build trust, sharpen your value prop, and scale growth through emotional fit.
              🎯 SMB leaders will walk away with a clearer, emotionally tuned lens to re-evaluate how they market, sell, and scale their business.
              👤 Guest Bio
              Dr. Joshua Wilson, Founder at NeuBeFi, is a behavioral finance expert who helps growth-stage businesses, professional service firms, and tech leaders scale with strategic clarity and emotional intelligence. He has built and exited multiple companies and now coaches leaders on aligning messaging with real human behavior.
              🔗 Website: www.neubefi.com
              🔗 LinkedIn: Joshua Wilson
              📊 Vitals
              • 95% of decisions are subconscious – Logic follows emotion. Structure your marketing to resonate first, explain second.
              • 88% of buyers prioritize trust over features – Brand clarity and emotional fit drive decisions (PwC, Edelman).
              • 60% of SMBs suffer from misaligned messaging – Muddled communication sabotages tech investments (Salesforce).
              🩺 Medical History (Summary)
              This episode is a strategic reframe for SMBs navigating AI, automation, and market saturation. Learn why emotional fit is the overlooked driver of loyalty, growth, and trust.
              🔬 Exam (Chapters & Topics)
              • 00:00 – Introduction and Josh's behavioral lens on decision-making
              • 06:00 – Why “everyone creating content” is a problem for trust
              • 08:50 – The science behind subconscious business decisions
              • 14:00 – How emotional clarity increases conversion
              • 20:30 – Redefining marketing as connection, not broadcasting
              • 33:00 – The messaging mistake most growing companies make
              • 40:00 – How AI raises the bar on trust
              • 54:00 – Building a scalable strategy with emotional fit at the core
              💊 Treatment Plan (Resources & Links)
              • Visit https://www.neubefi.com for strategic consulting
              • Explore more from Josh on YouTube
              • Connect on LinkedIn: Dr. Joshua Wilson
              📣 CTA – Guest
              Want to work with Joshua or learn how to align your messaging with real human behavior?
              📬 Visit NeuBeFi or connect on LinkedIn
              🎯 CTA – Podcast
              Subscribe on your favorite platform:
              👉 Apple Podcasts
              👉 Spotify
              👉 iHeartRadio
              👉 PocketCasts
              📩 Book a consult or contact Fulcrum: Podcast Page
              ✉️ Email: [email protected] | ☎️ 817-337-0300
              📘 Glossary
              • Behavioral Finance – The study of how psychological factors affect economic decisions.
              • Emotional Fit – Alignment between a brand and the subconscious emotional expectations of a client.
              • AI – Artificial Intelligence; machine learning tools that simulate human logic.
              • Messaging Clarity – A brand’s ability to communicate its value proposition in a simple, emotionally resonant way.
              🏷️ Suggested Tags / Hashtags (20)
              #TalkToTh3Doc
              #EmotionalIntelligence
              #BusinessGrowth
              #MessagingMatters
              #AIForSMBs
              #ManagedServicesDFW
              #FulcrumGroup
              #SteveMeek
              #NeuBeFi
              #ClientConnection
              #DFWBusiness
              #SubconsciousDecisionMaking
              #MarketingClarity
              #STARpowerFramework
              #NoITJerks
              #SmartTechMoves
              #LeadershipDFW
              #BusinessStrategy
              #HumanCenteredDesign
              #SalesPsychology
              59 min
            • Why Every Penny Counts When Tariffs Hit Your Bottom Line – With Jeff Jones Ep. 10
              💡 What do cowboy boots, China tariffs, and mindset coaching have in common?
              This episode will change how you think about margins, manufacturing, and leadership clarity. Jeff Jones reveals how something as small as a 4¢ tariff can create a multi-million-dollar ripple—and how to turn disruption into direction.
              "Every penny counts right now."
              Guest Bio
              Jeff Jones, Founder of Twisted X, built an iconic western footwear brand that’s now leading the sustainability charge in American manufacturing. With boots made of recycled materials and bold reshoring strategies, Jeff brings both grit and green thinking to today’s SMB landscape.
              Vitals (Stats & Metrics)
              • 4 cents/pair = $4M/year: Small tariffs add up fast when you ship millions of products.
              • 95% of footwear is imported: Highlights U.S. manufacturing dependency and risk.
              • 80/20 leadership principle: Jeff uses coaching tools like Kolbe and DISC to drive business clarity.
              • Post-pandemic impact: From “pallets in parking lots” to reshoring planning.
              Medical History (Summary)
              Jeff Jones shares an unfiltered look at how tariffs, supply chain chaos, and leadership blind spots forced him to rethink every part of his business—from sourcing to self-awareness.
              Exam (Detailed Breakdown)
              📍 00:00 – Meet Jeff Jones & Twisted X’s origin story
              📍 05:48 – Tariffs 101: Why 4 cents matters
              📍 12:55 – Boot math: Unit margins at scale
              📍 19:18 – “You can’t grill with a candle”: The fallacy of simple reshoring
              📍 24:40 – The pandemic’s wake-up call on logistics
              📍 31:05 – From footwear to feedback: How leadership coaching changed Jeff’s trajectory
              📍 34:50 – “Most leaders need a mirror”: Coaching insights & mindset shifts
              📍 41:30 – Embracing discomfort, facing friction, and investing in people
              Treatment Plan (Resources & Mentions)
              • Twisted X – Eco-forward Western footwear
              • Leadership coaching tools: Kolbe, DISC
              • Past episode reference: Why Identity Is Now Your Weakest Link – Ep. 107
              Call to Action (Guest)
              👢 Want to learn more about Twisted X’s sustainable mission or connect with Jeff?
              Visit twistedx.com or follow the brand’s innovation journey on LinkedIn.
              Podcast Call to Action (Fulcrum)
              ✅ Like what you heard? Subscribe on your favorite platform:
              🎧 Apple Podcasts | Spotify | iHeartRadio | PocketCasts | Amazon Music
              📝 Request your initial consultation at: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/
              Glossary
              • Tariff – A government-imposed tax on imported goods.
              • Reshoring – The practice of bringing manufacturing back to the domestic market.
              • Kolbe – A psychometric tool to measure instinctive strengths.
              • DISC – A behavioral assessment tool measuring personality traits.
              Top 20 SEO Hashtags
              #SupplyChain #Tariffs #SMBLeadership #Reshoring #ManufacturingMatters
              #FootwearIndustry #TwistedX #MadeInUSA #SustainableBusiness #MarginsMatter
              #BusinessMindset #LeadershipDevelopment #CoachingTools #KolbeIndex #DISCProfile
              #Entrepreneurship #CrisisLeadership #CashFlowMatters #TalkToTh3Doc #FulcrumGroup
              50 min

            About Talk to Th3 Doc with Steve Meek

            From the publisher's feed

            Talk to Th3 Doc with Steve Meek is designed for executives seeking to learn from a balance of business and technology experts, focused on helping SMBs through practical, high-level insights. Hosted by Steve 'The Doctor' Meek, an experienced business owner and technology strategist, episodes break down complex topics in General Business, Cybersecurity, Artificial Intelligence and Technical Support, into clear, actionable conversations tailored for leadership decision-making. These include topics as varied as HR, the economy, leadership, culture and executive health.