Talk Triggers Show

It's no secret that the crowds at a college basketball game don't hold a candle against the swarm of fans that pack out NBA stadiums across the states. In fact, the average attendance for a college basketball matchup is just 4,686 people, and honestly, you can only expect those numbers on a really good day.

On this episode of The Talk Triggers Show, I share a story about how a university that once struggled to fill 942 seats in the student section for free increased attendance by 230% thanks to a talk trigger that creates a ton of conversation.

If you want to find out how a mediocre basketball team attracts thousands of spectators, despite being in a hyper-competitive sports market, check out episode 10 of The Talk Triggers Show!

Mentioned in this episode:

• Arizona State University

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When we arrive at a hotel, we expect a polite greeting at the checkout counter and, if we're lucky, we might pick up a few leaflets or brochures of local attractions and things to do in the area.

What we definitely do not expect is to be met with a warm welcome that's so unexpected it leads to roughly 22,500 stories being told about a single talk trigger, every single day.

The story I reveal in this episode of The Talk Triggers Show is about a global hotel chain that has used the same talk trigger for 33 years and counting.

Talk about a word of mouth strategy with serious staying power!

Could this be the most effective and successful word of mouth strategy, ever?

Possibly. But, you'll have to check out episode 9 of The Talk Triggers Show to find out!

Mentioned in this episode

• DoubleTree Hotels by Hilton

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Do you remember when music was expensive? Most of us had to save all of our pocket money just to buy a single cassette. But nowadays, you can listen to your favorite musicians on repeat, and it won't leave you scrounging for pennies. While monthly streaming subscriptions and unlimited access to the latest tunes is great news for us, it doesn't leave a whole lot for the actual musicians.

The internet has hollowed out the revenue, leaving musicians with nothing but scraps. If a performer wants to make a living from their music, they've got to tour and sell overpriced merch. It's a tough business. You could be the most talented singer in the world and still struggle to catch your 'big break.'

So, what can you do to make yourself stand out in a sea of Swift's and Springsteen's?

Well, coming up with a talk trigger is a good start. A talk trigger like the one that a funk band from Nashville uses to sell out their shows every night.

Find out what has fans filling venues whenever this band puts on a concert on episode 8 of The Talk Triggers Show!

Mentioned in this episode:

• Here Come the Mummies

For the visual experience mentioned in this episode you can check out the video on YouTube.

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Sardines are to the Portuguese what hamburgers are to Americans - a lunchtime necessity. But not everyone likes sardines, and I can't blame them. I mean, half the time they arrive on your plate with their wide-eyed gaze staring right at you. No thanks.

But in Portugal, sardines are on every menu. Heck, even the kids opt for this oily fish over a plate of French fries. If you're in the restaurant business in Portugal, you're ultimately competing to see who serves the best sardine dish. And, with 3,988 restaurants in Lisbon alone, that's no easy feat.

With so many competitors offering the same menu in the same location, how do you stand out?

Join me on this episode of The Talk Triggers Show to find out how a single location restaurant in Lisbon propelled their place to the top of a highly competitive local restaurant scene by daring to be different.

Mentioned in this episode:

• Clube de Jornalistas

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Debt collectors aren't known for being the nicest people to deal with. That's hardly a surprise when their method for getting their customers to pay often involves threats and coercion. It's safe to say that it's not a business where you'll make many friends…unless you're a debt collector that does things differently.

The story I share with you on this episode of The Talk Triggers Show is one of my favorite case studies. It's about a medical collection agency that has become one of the fastest growing companies in all of Wisconsin and is one of the leading debt collections agencies in America.

How did this happen?

Well, the owner of the business decided to toss the typical debt collections playbook out the window and collect debts his way.

If you want to find out how this debt collector turned the entire industry upside down with a single, strategic, operational approach, make sure you don't miss episode 6 of The Talk Triggers Show!

Mentioned in this episode:

• Americollect

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There's nothing more tedious than waiting in an auto repair shop. Nobody likes to wait for their morning coffee, never mind waiting for a mechanic to give their vehicle the green light to go. But, what if I told you there was an auto repair shop out there that has a waiting room that people actually want to pass the time in?

On this episode of The Talk Triggers Show, you'll discover how a female mechanic uses unconventional choices to rocket fuel her repair shop to people's top of mind.

Want to find out what lies behind the doors of this auto repair shop's waiting room that has customers singing its praises both online and offline?

Tune into episode 5 of The Talk Triggers Show to uncover this gripping story.

Mentioned in this episode:

• Girls Auto Clinic and Clutch Beauty Bar

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Imagine if 58% of your potential customers admitted to being downright scared of you.

Imagine also, that your business operates in an extremely competitive and saturated market.

Would you just accept that growing your business is a constant, uphill challenge very difficult to achieve?

Or…would you do what this business did and come up with a way to get new customers keen to come through the door despite the fact that your services are, for a lack of a better word, terrifying to a lot of people!

Would you like to know how a very smart oral surgeon has kept his practice busy for over 32 years?

Join me in episode 4 of The Talk Triggers Show to find out!

Mentioned in this episode:

• Clifton Oral & Maxillofacial Surgery, P. A.

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Finding a way to get your business noticed by the masses is a challenge in itself but throw in thousands of competitors all offering pretty much the same thing and you've got yourself an enormous undertaking. That is, if you don't have a unique talk trigger that puts you into an entire league of your own.

On this episode of The Talk Triggers Show, you'll find out how a boutique hotel chain takes the most mundane element of the hotel experience and transforms it into a story that their guests tell their friends, family, colleagues and strangers online about over and over again.

Want to find out what has people so excited about staying in one of these hotels?

Grab your headphones and listen to this episode of The Talk Triggers Show to find out!

Mentioned on this episode:

• Graduate Hotels

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Click here for more information and to listen to previous episodes of The Talk Triggers Show podcast.

The story I share with you on this episode of The Talk Triggers Show is about a bar in an extremely remote location that spends zero dollars on advertising.

How is this possible?

Well, it's because their patrons do it for them.

The bar industry is competitive. Even in a busy town with plenty of custom, the day-to-day operational running of a bar can be challenging to say the least. So, when the bar I talk about in this episode needs to entice patrons into their 56-year-old establishment without an advertising budget, they give them a story. A story that is so compelling, so bold and so outrageous that it demands her customers to tell it.

What is this remarkable story that the bar's patrons can't stop talking about?

You'll have to check out episode 2 of The Talk Triggers Show to find out!

Mentioned in this episode

• The Slip 'N Dip Lounge

To never miss an episode, subscribe to The Talk Triggers Show on YouTube or to the podcast on your favorite podcast app.

Click here for more information and to listen to previous episodes of The Talk Triggers Show podcast.

I'm very excited to announce the official launch of The Talk Triggers Show. The Talk Triggers Show explores the true power of word of mouth marketing, which influences up to 90% of ALL purchases.

You can build an empire without lifting a finger. The trick is to develop something more than a unique selling point. I call this a talk trigger…something that gets people talking about you and your business.

A huge mistake that a lot of businesses make is trying too hard to fit in. The truth is that the more you try to fit in, the more your customers tune out.

On the first episode of The Talk Triggers Show, I share a thought-provoking story about a family business that completely upended the theme park business model using one very simple, but extraordinary talk trigger.

Mentioned in this episode

• Holiday World & Splashin' SAFARI

I hope you enjoyed this first episode of The Talk Triggers Show. To listen to more episodes, click here.

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