In this powerful episode of Talk Wealthy To Me, Michelle sits down with Erika Sinner—Inc. 5000 founder, CEO, author, and nonprofit leader—whose journey from a trailer park childhood to building a multimillion-dollar company will leave you feeling empowered, emotional, and ready to rewrite your own rules.
Erika opens up about the mindset shifts that transformed her relationship with money, how she bootstrapped her company Directory, and why she believes it's okay to want a big, beautiful life. From pioneering pet bereavement leave in corporate policy to leading the mission of TinySuperheroes, Erika shares what it looks like to blend business with bold compassion.
They dive into the power of choosing yourself, investing in what matters, and embracing femininity and empathy as leadership superpowers. This is an unfiltered, deeply honest conversation about identity, grief, and giving back—on your own terms.
In This Episode, You'll Learn:
- Why Erika believes your financial story doesn’t define your future
- How TinySuperheroes is changing hospital culture one cape at a time
- What it means to live and lead with authenticity, play, and purpose
- How to reclaim space unapologetically as a woman in business
- And why building wealth is one of the greatest tools for impact
Connect with Erika:
IG: https://www.instagram.com/erika_sinner/
Support TinySuperheroes: https://www.tinysuperheroes.com
Connect with Michelle: https://www.instagram.com/women_in_wealth
Learn more about Women In Wealth: https://womeninwealth.co/
Ready to stop piecing your financial life together and finally see the full picture? ✨
The Financial Blueprint was designed for the woman who’s built something meaningful… but knows there’s another level of clarity, strategy, and intentional wealth waiting for her. If you’re ready to understand how your money is working, where you’re protected, and what your next smartest move should be — this is your next step. Apply for your Financial Blueprint here: https://womeninwealth.co/financial-blueprint/
And if you’re ready to build wealth with clarity and confidence, connect with the Women in Wealth community.
Connect with Michelle: https://www.instagram.com/women_in_wealth
Learn more about Women In Wealth: https://womeninwealth.co/