Time blocking often sounds rigid, but it doesn’t have to be. In this episode of Talk, I’m walking you through how I use time blocking in a flexible, realistic way that supports both my energy levels and my life as a business owner, mum, and educator.

If the traditional “hour by hour” model doesn’t work for you, this episode will show you how to shift to chunking, batching, and building a calendar that works with your life, not against it.

What You’ll Learn in This Episode

Why Traditional Time Blocking Doesn’t Always Fit

We’re not working 9–5 with zero interruptions, and that’s okay. I share why strict time blocks can create stress instead of flow, and how to work around that.

How I Plan at a Year, Month, and Week Level

I start big and zoom in: annual plans lead to quarterly priorities, which shape monthly focuses and weekly actions.

How I Structure My Work Week

From client reviews and coaching to content creation and training days, I walk through how I assign purpose to each day (without boxing myself in).

The Power of Energy-Aware Scheduling

Using tools like the Rise app, I track my energy peaks so I can coach, create, and plan when I’m at my best, not just when the calendar says so.

Why Batching Works Better Than Multitasking

By batching things like client work, content reviews, and launches, I stay focused and make better use of my time, while leaving space for rest and flexibility.

Key Takeaway

Time blocking should support your workflow, not restrict it. When you plan around your energy, responsibilities, and creative flow, you set yourself up for consistency and less burnout.

Action Step

Look at your week ahead and assign one key focus to each day. It doesn’t need to be rigid. Think in chunks, align with your energy, and give yourself space to create what matters.

Ready to Get Support?

If you want to learn more about how I batch, block, and build structure that actually works for business life, here’s how I can help:

- Join the Business Business Business community (free!)

- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming

- Or book a 1:1 discovery call with me, and let’s bring your system and content ideas to life

Enjoyed this episode? I’d love to know, how are you planning to use time blocking or batching this week?

Highlights

00:00 Introduction to Time Blocking

00:56 Yearly and Monthly Planning

01:33 Weekly Scheduling and Daily Themes

02:40 Optimising Personal Productivity

03:19 Monthly Content and Client Work

04:31 Flexible Time Blocking Strategies

05:05 Conclusion and Further Resources

Resources Mentioned in the Podcast

Time Blocking Planning Sheets https://www.enevergroup.com.au/product/time-blocking-planning-sheets/

Rise app https://www.risescience.com/

Showing up on camera isn’t always everyone’s thing. Some days, the lighting isn’t right, the hair won’t cooperate, or you’re just not in the mood to be “on.” And that’s completely okay.

In this episode of Talk, I’m diving into the world of faceless content. Clever, creative ways to show up for your audience without having to be front and centre on camera. Whether you’re easing into content creation or just need a break from being camera-ready, faceless content can still build trust, tell your story, and create a real connection.

You’ll hear how to make this kind of content feel intentional, human, and on-brand. I’ll walk you through practical content ideas that keep your visibility strong, from B-roll videos with voiceovers to engaging carousels, quote graphics, and behind-the-scenes glimpses.

What You’ll Learn in This Episode

The Value of Faceless Content

Why faceless content still creates impact and connection, and how it fits into your broader strategy

Ideas You Can Start Using Today

Simple and effective faceless content types like B-roll with voiceover, carousel posts, quote graphics, and behind-the-scenes moments

Making It Feel Human

Tips for keeping faceless content intentional, personal, and engaging without feeling like you're hiding

Tools to Make It Easier

Why tools like Canva and Descript are brilliant for producing high-impact faceless content on the go

Key Takeaway

You don’t always need to be on camera to show up. Faceless content can still be rich with personality, meaning, and connection.

Action Step

Pick one faceless content idea from this episode and post it. Tag me so I can cheer you on!

Ready to Get Support?

- Join the Business Business Business community (free!)

- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming

- Or book a 1:1 discovery call with me and let’s bring your course idea to life

Enjoyed this episode? Let me know which faceless content idea you're excited to try first. I’d love to see how you’re showing up and making an impact even without being on camera.

Highlights

00:00 Introduction to Faceless Content

01:09 The Value of Faceless Content

01:57 Effective Faceless Content Ideas

03:24 Creating Engaging Faceless Content

05:48 Final Thoughts and Encouragement

Resources Mentioned in the Podcast

- Canva http://snip.ly/canva30pro

- Descript https://snip.ly/descript

In a world where people buy from people, showing up as the face of your business is one of your greatest marketing assets.

In this episode of Talk, I’m diving into the power of personal branding and why it’s time to stop hiding behind a logo. Whether you’re a coach, consultant or creative, your face, your story and your energy are key to building trust and connection with your audience.

If you’ve been waiting for a sign to step out from behind the scenes and into the spotlight, this is it.

What You’ll Learn in This Episode

Why Being the Face of Your Brand Matters

In today’s marketing landscape, people connect with people. Your audience is looking for realness, not polish, and your face creates trust in a way logos simply can’t.

How to Build Connection Through Visibility

When you show up with your voice, your quirks, and your presence, you invite people to know, like and trust you instantly. That emotional connection is what builds loyalty.

The Role of Storytelling in Your Personal Brand

Your story isn’t just marketing, but a bridge. Sharing your journey helps your audience relate, engage, and take the next step with you.

Tips to Get Comfortable Being Seen

You don’t have to be perfect. Start small. Post a photo, record a quick video, speak at an event. Your imperfect presence beats a perfectly hidden brand every time.

Key Takeaway

Being the face of your brand is not about perfection. It’s all about connection. Your audience wants to meet the real you, and that starts with showing up.

Action Step

Pick one way to show your face this week: share a selfie with a caption about your story, record a short video tip, or comment on someone’s post using your photo. You never know who’s waiting to connect with you.

Ready to Get Support?

If this episode sparked something in you, here’s how we can take it further:

- Join the Business Business Business community (free!)

- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming

- Or book a 1:1 discovery call with me and let’s bring your course idea to life

Enjoyed this episode? Let me know how you're planning to show up as the face of your brand. I’d love to hear what step you’re taking next to bring your personality, story, and presence to your audience.

Highlights

00:00 The Power of Personal Branding

00:43 The Shift to Personal Connections

01:42 The Value of Being the Face of Your Brand

03:06 Building Trust and Credibility

03:57 Emotional Connections in Marketing

04:58 Embracing Your Unique Traits

05:32 Storytelling as a Superpower

06:26 Taking Action: Be the Face of Your Brand

Understanding the various types of media is crucial for establishing effective public relations. In this episode of Talk, I’m sharing a snippet from My Book of PR Tips to help you better navigate traditional, owned, and earned media, and how each one can support your visibility and impact.

If you’re wondering how to get featured, how to pitch, or even where to start with your own content, this episode will give you the clarity to build a well-rounded PR strategy.

What You’ll Learn in This Episode

What Counts as Traditional Media

Think newspapers, magazines, radio and television. I will walk you through how to engage with these outlets and why planning 90 to 120 days in advance is key.

Why Your Own Media Matters First

Before pitching others, you need to build trust with your audience. Your website, blog, videos, and social platforms form the foundation that journalists will check before running a story.

How to Leverage Digital and Earned Media

Podcast appearances, guest articles, and online features allow you to tap into other people’s audiences. I explain how to approach these outlets and the difference between advertising, sponsorship, and organic earned media.

The Power of Human-Focused Storytelling

I share an example of how we use awareness angles to earn media for a client in the mental health space, without turning it into a sales pitch.

Key Takeaway

Media is more than just getting published. It’s about building trust, sharing value, and showing up consistently across the platforms you control and the ones you borrow.

Action Steps

Audit your current media presence:

- Is your website up to date?

- Are your socials showcasing your expertise?

- Could a journalist or podcast host easily find you and see what you stand for?

Then, choose one media opportunity, traditional, owned or earned, to focus on next.

Ready to Get Support?

If you're ready to make PR a part of your strategy and boost your media confidence, here’s how I can help:

- Grab your copy of My Book of PR Tips. It’s packed with practical ways to put PR within your reach. https://www.enevergroup.com.au/product/my-book-of-pr-tips-putting-pr-within-reach/

- Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/

- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming https://enevergroup.thinkific.com/bundles/MarketingCircle

- Or book a 1:1 discovery call with me and let’s bring your course idea to life https://www.enevergroup.com.au/booking-linda/

Enjoyed this episode? Let me know what type of media you’re ready to explore next. I’d love to hear how you’re planning to show up and share your story.

Highlights

00:14 Understanding Traditional Media

01:27 Leveraging Your Own Media

01:55 Exploring Online Digital Presence

02:34 Working with Media Outlets

02:56 Earned Media and Organic PR

03:43 Conclusion and Final Thoughts

Resources Mentioned in the Podcast

My Book of PR Tips https://www.enevergroup.com.au/product/my-book-of-pr-tips-putting-pr-within-reach/

Learning a new skill or tool for your business can be exciting, but it can also feel overwhelming when things don’t click straight away.

In this Talk episode, I share the secret that most people overlook when it comes to learning: success isn’t in the course, it’s in the implementation.

If you’ve ever felt stuck after starting something new, this episode will help you shift gears and start making real progress with purpose and clarity.

What You’ll Learn in This Episode

Why Learning Alone Isn’t Enough

Taking the course is just the beginning. The real transformation happens when you follow through on the process, step by step.

The Power of Picking One Process

I explain why choosing one method and committing to it, rather than trying to learn everything at once, sets you up for actual success.

Batching and Repetition for Better Results

You’ll hear how batching and repetition, just like back in school, help cement new skills faster and with less stress.

Visual Progress with a Progress Tree

Motivation builds when you can see what you’ve achieved. I explain how to use a Progress Tree to track your learning journey, celebrate the little wins and keep your energy up.

Key Takeaway

Learning is only powerful when you take action. Pick one thing, follow a clear process, and give yourself time to implement. That’s where the real results begin.

Action Step

Choose one skill or process you want to master.

- Break it down into small steps

- Follow one method all the way through

- Use the Progress Tree to track your wins and stay motivated

Focus on progress over perfection, and watch your momentum build.

Ready to Get Support?

If you're ready to take action and learn with clarity and confidence, here’s how I can support you:

- Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/

- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming https://enevergroup.thinkific.com/bundles/MarketingCircle

- Or book a 1:1 discovery call with me and let’s bring your course idea to life https://www.enevergroup.com.au/booking-linda/

Loved this episode? Share your favourite takeaway or tag me with your Progress Tree, I’d love to see how you're growing!

Highlights

00:00 The Struggle with Learning New Skills

00:17 The Importance of Following a Process

01:06 Commitment to the Process

01:21 Batching and Repetition for Skill Mastery

01:50 Finding and Following Expert Processes

02:19 Avoiding Multitasking and Celebrating Progress

02:34 Using a Progress Tree for Motivation

02:44 Visualising Progress in Video Editing

03:41 Expanding Progress Tracking to Other Content

04:12 Celebrating Mini Wins

Resources Mentioned in the Podcast

AI, Async & Automation Hub https://academy.enevergroup.com.au/courses/aaahub

Progress Tracking Tree: Track Your Goals and Celebrate Your Journey https://academy.enevergroup.com.au/courses/progress-colouring-tracking-trees-tracking-growth-in-business

Social media is a fantastic tool for marketing, but it is not the only one, and it certainly should not be your entire strategy. In this Talk episode, I bust the myth that marketing only happens on social platforms. I’ll show you how to expand your approach and tap into powerful strategies that work with or without the socials.

Whether you're building an audience or growing a business with more consistency, these methods will help you reach more people, nurture real relationships, and grow with confidence.

What You’ll Learn in This Episode

Why Social Media Isn’t Enough

Social media gives you visibility, but you don’t own the platform. I’ll explain why you need to build assets like your website and email list to support long-term business growth.

Smart Marketing Channels to Explore

We’ll talk through practical, non-social options, including:

- Email marketing (including nurture sequences and abandoned cart flows)

- Newsletters and platforms like MailerLite, Substack and LinkedIn

- Guest appearances on podcasts, summits or blog posts

- Digital billboards, radio and even old-school direct mail

How to Borrow Other People’s Audiences

Sharing your expertise on other platforms is a great way to build trust and visibility. I’ll share how this works and how to find opportunities that fit your business.

Why Multi-Channel Matters

Using more than one channel helps you build authority, stay visible and create stronger connections with your ideal clients, without relying on the algorithm.

Key Takeaway

Marketing is more than posts and reels. When you diversify your strategy, you create more control, more reach and more opportunity for your business to grow on your terms.

Action Step

Choose one marketing strategy mentioned in this episode, email sequences, guest podcasts, direct mail or newsletters, and make a plan to try it this month. Build it alongside your social media, not instead of it, and watch your reach expand.

Ready to Get Support?

If you’re ready to create a marketing strategy that goes beyond social media, here’s where to start:

- Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/

- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming https://enevergroup.thinkific.com/bundles/MarketingCircle

- Or book a 1:1 discovery call with me and let’s bring your course idea to life https://www.enevergroup.com.au/booking-linda/

Loved this episode? Share your biggest takeaway or tag me with the strategy you’re going to try first. Let’s grow your business with clarity and confidence.

Highlights

00:00 Marketing Myth Busting

00:58 The Power of Email Marketing

02:16 Exploring Traditional Marketing Channels

02:50 Leveraging Other People's Audiences

03:27 Conclusion and Final Thoughts

Resources Mentioned in the Podcast

MailerLite https://snip.ly/mailerliteeg

Sustainable marketing is your business’s true growth strategy. In this Talk episode, I share the Marketing Tree concept I use to help business owners create long-term impact. You’ll discover how strong roots, a steady trunk, and intentional branches lead to fruit you can count on, without burning out or chasing every shiny object.

This one’s for you if you’re ready to slow down, build with purpose, and finally feel confident that your marketing is working with you, not against you.

What You'll Learn in This Episode

The Marketing Tree Framework

Marketing is like a tree. It grows with time, care and the right conditions. In this episode, I break it down into four key parts:

- Roots (your brand values, voice and message)

- Trunk (your core marketing strategies)

- Branches (your content channels)

- Leaves and fruit (your results)

Each part plays a vital role in building marketing that’s intentional, effective and built to last.

Why Foundations Matter More Than Trends

You’ll hear why chasing the next viral moment won’t serve your business long term, and why a deep, clear foundation creates resilience. When your roots are strong, one slow month or a social media change won’t knock your entire strategy down.

Your Simple Marketing Tree Action Plan

We’ll walk through how to:

- Define your brand roots

- Focus on 2–3 consistent core strategies

- Grow intentional branches to reach the right audience

- Nourish your tree regularly through content and engagement

- Celebrate every leaf and fruit along the way

You’ll also hear practical examples and prompts to help you reflect, adjust and grow at your own pace.

Key Takeaway

Marketing is not about rushing. It’s about nurturing. A tree doesn’t grow overnight, and neither does a strong, sustainable marketing strategy. With the right focus and systems, your marketing can grow into something that consistently supports and fuels your business.

Action Step

Take time to assess your marketing tree:

- What are your current roots?

- Is your trunk stable and consistent?

- Which branches are serving you well, and which need pruning?

- How are you nourishing your tree, and are you celebrating the results?

Choose one area to improve or strengthen this week.

Ready to Get Support?

If you’re ready to plant, grow and harvest your own marketing tree, here’s where to start:

- Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/

- Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming https://enevergroup.thinkific.com/bundles/MarketingCircle

- Or book a 1:1 discovery call with me and let’s bring your course idea to life https://www.enevergroup.com.au/booking-linda/

Loved this episode? Share your biggest takeaway, or tag me when you plant your first marketing tree. Let’s grow your impact, together.

Highlights

00:00 Introduction to Marketing Trees

01:10 The Roots: Building a Strong Foundation

02:17 The Trunk: Core Marketing Strategies

03:03 The Branches: Expanding Your Reach

04:08 The Leaves and Fruits: Measuring Success

04:54 Why a Marketing Tree?

06:52 Action Plan: Growing Your Marketing Tree

09:33 Conclusion and Invitation

Resources Mentioned in the Podcast

Progress Tracking Tree: Track Your Goals and Celebrate Your Journey https://academy.enevergroup.com.au/courses/progress-colouring-tracking-trees-tracking-growth-in-business

In today’s crowded marketplace, standing out isn’t optional, but essential. That’s where your Unique Value Proposition (UVP) comes in.

In this Talk episode, I walk you through what a UVP actually is, how to start creating your own, and how to weave it into everything you do.

Whether you’re a new business owner or refreshing your brand message, this episode will help you get clear on what makes you unique and how to communicate it confidently.

What You'll Learn in This Episode

What Is a Unique Value Proposition?

Your UVP is the clear statement that tells the world:

What you do

Who you serve

How you do it differently

It’s your answer to “Why should I buy from you?”, and it sets the tone for everything from your bio to your brand kit.

Where Your UVP Comes From

We’ll explore the foundations of a strong UVP:

Your brand story

The problems you solve

How you uniquely solve them

Who you actually want to serve

By reflecting on your personal journey, your business values, and your methods, you’ll start to see patterns that shape your messaging and offerings.

How to Craft a Simple, Clear UVP

Great UVPs are short, sharp and meaningful. I’ll share my own as an example (“I help you create impact by teaching you what I do”) and guide you through creating a statement that feels like you, because it is you.

You’ll also hear how we approach this at Enever Group, where our UVP brings together strategy and impact in a cohesive brand message.

What to Do With It Once You’ve Got It

Once you’ve crafted your UVP, the next step is communicating it, clearly and often:

Add it to your website

Include it in your social bios, email signature and pitch decks

Train your AI tools and automation systems using your UVP

Use it when introducing yourself or your offers

This statement becomes the backbone of your messaging and a powerful way to attract the right people to your brand.

Key Takeaway

Your Unique Value Proposition isn’t just a tagline, it’s a tool. One that keeps your message clear, focused, and aligned with your purpose. When you know what you do and why it matters, you attract the people you’re truly here to serve.

Action Step

Take 10–15 minutes to journal or brainstorm:

Who do you serve?

What problem do you solve?

What makes your approach or offer different?

Then, start drafting your UVP and test it out in your bio, email signature, or website intro.

Ready to Get Support?

If you’re nodding along thinking, “I needed this yesterday,” here’s where to start:

Join the Business Business Business community (free!)

Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming

Or book a 1:1 discovery call with me and let’s bring your course idea to life

Loved this episode? Leave a review and share your biggest takeaway. It helps us reach more business owners like you and grow a community built on clarity, impact, and messaging that truly connects.

Highlights

00:00 Introduction to Unique Value Proposition

00:30 Understanding Your UVP

01:11 Crafting Your Unique Value Proposition

01:42 Identifying Your Target Audience

02:00 Solving Unique Problems

02:39 Writing Your UVP

03:43 Communicating Your UVP

04:20 Conclusion and Final Thoughts

Resources Mentioned in the Podcast

Business Business Business Community https://www.facebook.com/groups/BusinessBusinessBusiness/

The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle

Impact Brainstorming Session with Linda https://www.enevergroup.com.au/booking-linda/

Consult with Me https://me.zulu.video/u/lindareedenever/

Creating content takes time, effort and strategy, so why let it go to waste after one post?

In this episode of Talk, I’m diving into the power of content repurposing and how it can help you reach more people, expand your impact, and make the most of what you’ve already created.

If you’ve ever felt like you’re on a content treadmill, this is your permission slip to step off and let your existing content do the heavy lifting.

What You'll Learn in This Episode

Why Repurposing Is a Smart Strategy

Your content is valuable. Repurposing gives it new life, helps you reach a wider audience, and ensures your hard work continues to work for you. Whether it's a blog, video, podcast or past presentation, there are plenty of ways to spin it into fresh formats.

Easy Ways to Start Repurposing

Newsletters: Feed your blog or podcast content into newsletters using platforms like MailerLite

Blog to Social: Break down blog posts into multiple social media captions or quotes using tools like MeetEdgar

Blog to Video: Turn text into videos using AI tools like Pictory, and embed them back into your website with show notes and links

Video to Podcast: Repurpose long-form videos as podcast episodes and vice versa, expanding where and how your audience can engage with you.

Tools to Help You Do It Faster

I share my go-to tools like Descript for editing, Opus Clip for short-form video slicing, Canva for branded graphics, and Designrr for creating ebooks from your blog content. These tools help you save time, stay visible, and stretch your message further.

Don’t Forget Past Presentations

Your old presentations are gold. Use them to:

Build a free or paid course

Turn them into ebooks or toolkits

Pitch yourself at summits, webinars, or events

Create marketing assets that reach a brand-new audience

Go Where Your Audience Is

Repurposing isn’t just about the format. It’s about distribution. Think Medium, Quora, Facebook groups, and Reddit. Answer questions, add value, and share your repurposed content in new spaces.

Key Takeaway

Repurposing isn’t recycling, it’s amplifying. You’ve already created amazing content. Now it’s time to give it legs and let it grow across platforms, formats, and new audiences.

Action Step

Pick just one technique from this episode and try it this week. Whether it’s turning a blog into a social post or submitting an old presentation to a new audience, your content is worth seeing again and again.

Ready to Get Support?

If you’re nodding along thinking, “I needed this yesterday,” here’s where to start:

Join the Business Business Business community (free!)

Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming

Or book a 1:1 discovery call with me and let’s bring your course idea to life

Loved this episode? Leave a review and let us know what idea you’re excited to try first. Your feedback helps us reach more business owners like you and grow a community that makes marketing easier, smarter, and more impactful.

Highlights

00:00 What is Content Repurposing

00:50 Repurposing Blogs for Maximum Reach

02:35 Leveraging Videos for Content Repurposing

03:46 Repurposing Presentations and Webinars

04:34 Final Tips and Action Steps

Resources Mentioned in the Podcast

The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle

Mailerlite https://snip.ly/mailerliteeg

Quuu Promote https://snip.ly/quuu

MeetEdgar https://snip.ly/meetedgar

Pictory https://snip.ly/pictoryvideo

Designrr https://snip.ly/designrr

Opus Clip https://snip.ly/opusai

Canva http://snip.ly/canva30pro

Descript https://snip.ly/descript

You’ve probably heard the term evergreen content tossed around in marketing circles, but what exactly is it, and why does it matter?

In this episode of Talk, we’re breaking it all down. From defining what evergreen content really means to showing you how to create and use it across your platforms, you’ll walk away with a solid strategy for building long-lasting content that continues to deliver value (and traffic) over time.

What You'll Learn in This Episode

What Is Evergreen Content?

Evergreen content is timeless, relevant, and consistently valuable. Just like an evergreen tree keeps its leaves all year round, this type of content stays fresh and useful to your audience no matter when they find it.

Examples include how-to guides, FAQs, tutorials, checklists, resource lists, testimonials, and step-by-step walkthroughs, all of which continue to serve your audience and your brand long after you’ve hit publish.

Why It Matters

Longevity: Evergreen content can be discovered months or even years after it's published, giving you long-term ROI.

SEO Benefits: Because it's always relevant, search engines love it, and that means better visibility.

Consistency: Having evergreen pieces in your content bank allows you to stay visible even when you’re short on time or inspiration.

Repurposability: Evergreen content can be re-shared, reformatted, and reused to save time and increase reach.

What Makes Evergreen Content Effective?

To stand the test of time, your content should:

- Focus on timeless topics that your audience will always care about

- Provide real value, education, insight, or a clear answer

- Use simple, jargon-free language

- Be detailed and helpful, giving the reader or viewer a clear win

Formats and Examples

Evergreen content can live in many forms: blogs, videos, webinars, eBooks, toolkits, and even paid resources. Think FAQ pages, “how to” blog posts, testimonial videos, or digital products that help your audience solve consistent problems.

For example, case studies, walkthroughs, and even your newsletter opt-ins can be evergreen, especially when supported by a content bank strategy and marketing tools that reshare and schedule them regularly.

Getting Started

Begin by identifying your core topics, the things you want to be known for. Think about common client questions or recurring issues in your industry. Use those as inspiration to create blog posts, videos, or downloadable resources that speak directly to those needs.

Once you’ve created your evergreen content, don’t forget to:

- Optimise it for search (use keywords, clear titles, and headings)

- Promote it using your marketing assets (like MeetEdgar for rescheduling)

- Revisit and refresh it every few months to keep it current and valuable

Key Takeaway

Evergreen content is the reliable foundation of your marketing strategy. It keeps working even when you’re not, helping you show up consistently, build trust, and grow your visibility over time.

Action Step

Dedicate time this month to mapping out 3–5 evergreen topics for your business. Start by answering your audience’s most common questions, and then build from there. The sooner you start depositing into your content bank, the more you’ll have to draw on when you need it most.

Ready to Get Support?

Join the Business Business Business community (free!)

Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming

Or book a 1:1 discovery call with me and let’s bring your course idea to life

Loved this episode? Head to your favourite podcast platform, leave a review, and share how this episode helped you get clearer on your content strategy or gave you the nudge to finally start that evergreen content plan. Your words make a difference and help us keep delivering ideas that spark impact.

Highlights

00:00 Introduction to Evergreen Content

00:41 Defining Evergreen Content

01:47 The Value of Evergreen Content

03:13 Characteristics of Quality Evergreen Content

04:28 Examples of Evergreen Content

06:38 Creating Your Own Evergreen Content

07:20 Optimising Evergreen Content for SEO

08:12 Final Thoughts and Encouragement

Resources Mentioned in the Podcast

The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle

MeetEdgar https://snip.ly/meetedgar

The Marketer’s Toolkit https://www.enevergroup.com.au/the-marketers-toolkit/