We chatted with Trey Wade from Blue Run and covered everything from high-rye whiskey to the story behind the butterfly on the bottle. Blue Run’s all about keeping whiskey real and making it something everyone can enjoy.

Trey broke down what makes Emerald Rye so special, why bottled-in-bond always delivers, and how sourcing and blending are way more important than most people realize. We even got into Texas whiskey and how the heat down there changes the game.

Turns out, whiskey isn’t one-size-fits-all—what you like is what you like. And somehow, we ended up talking about how something as simple as shining your shoes or getting a haircut can be its kind of self-care.

Great chat with a guy who truly knows his stuff.