Asking the customer what brought them in today is a big waste of time. The information is inaccurate at best and a waste of time at least. The customer has no vested interest in remembering which website they were on before visiting your store. All they want to do is buy a car.

So, if you want to know what brought them in today because it might help you sell them a car, for example, there’s a life event. Then feel free to ask them what brought them in today they just might say I just totaled my old car and now you have urgency. But, don’t ask that question purely for Marketing purposes.

This is one way to determine if the money a dealer spends with AutoTrader is a sound marketing investment.

Is you exterior inventory a Parking Lot or a Showroom? 100% percent of visitors to your dealership will be exposed to your Exterior Showroom (the lot). Do you see it a "shelf", to store inventory? Or is it a display, the first impression shoppers get when arriving at your dealership.

With a plan and a little effort you can "Wow" your shoppers and show that you really are the best in the market place.