One of the biggest challenges that I find my clients face is the discomfort they feel once they realize how they have to market their new business in 2022. We are in a world of self -promoting videos, posts, photos, likes and comments. It can be hard enough to find the guts to open your own business, but then the thought of having to do a video about it and then posting it on social for the whole world to see, can feel overwhelming. Most people, adults, find discomfort in thinking about all of the new ways they will have to market themselves. However, getting uncomfortable is key for growth. We have to learn to embrace it, go with it, and feel that awkwardness. In this episode, hear my friend, Rani Alfers tell her personal story of how she found the courage to get uncomfortable and how it helped her get ahead.