Thomas R. Krause, Ph.D, is the co-founder of Behavioral Sciences Technology and a recognized expert in risk assessment and workplace culture. He's helped corporations and government agencies navigate major events, such as NASA's Columbia shuttle disaster and to prevent these tragedies from recurring.

He recently published his fifth book, "If Your Culture Could Talk," in which he takes us through the challenges facing a company's CEO after a major disaster, in which the company's culture was identified as the culprit. But what exactly is culture? What components go into it? And how can it be guided and improved? The relatable story is told through the perspective of the company's CEO, COO and HR manager.

The Culture Creature, as it is called, befitting something so amorphous, takes on an ever-shifting shape, sometimes aggressive, sometimes insulting, and eventually, as the CEO gets closer to the heart of the matter, a helpful shape and tone. If you've ever thought about how some companies consistently outperform, and others don't, it pays to look at the culture. This book is a guide for how to define it, refine it and improve it.

We talked about Tom's NASA consultation in the wake of the Columbia devastation, his background and beliefs. We did not talk about Ohtani's historic 6-for-6 offensive achievement, Newton's invention of the color wheel, or the Siberian gulags.

You can learn more about Krause and his work at https://krausebellgroup.com/leadership/thomas-krause/