This episode presents a new approach to data management within organizations. Two researchers, Lars Rönnbäck and Christian Kaul, propose a model-driven organization (MDO), which prioritizes a unified data model that drives the organization's structure, applications, and communication. This model is not simply a technical tool but also a shared language, a departure from traditional approaches that often lead to siloed data and misalignment between business and IT. The authors argue that the MDO addresses common pain points associated with data warehouse and data mesh approaches, such as slow response times, poor integration, and a lack of a unified view of organizational data. The MDO offers several benefits, including improved efficiency, faster reaction times, and a greater ability to adapt to change in the rapidly evolving business landscape.