Across industries digital transformation is described as a radical rethinking of how organizations use technology, people and processes to fundamentally change and improve what they do.

These changes are typically focussed on the development of new business models and revenue streams, driven predominantly by radical changes in customer expectations. Healthcare is one of the area’s most in need of a radical digital transformation as technology has completely revolutionised how we discover new drugs, diagnose disease, measure & support chronic diseasea and its progression and how healthcare professionals expect to improve patient care and communicate with pharmaceutical companies.

Paul Simms, Chairman of Eyeforpharma, joins the pod to discuss how pharma has approached the digital transformation of the industry  and how it could possibly be accelerated and improved.