In this pod the Digitally Sick team of Alex Butler and Faisal Ahmed meet the Health.Reconsidered team from Clubhouse, the social audio network We talk specifically about how the pandemic has accelerated innovation and the uptake and application of digital health technologies with Daniel Kraft, MD. David Hunt introduces us to Health.Reconsidered, pharma’s first global Clubhouse community which aims to advance the debate, addressing the inequalities and celebrating the innovation in healthcare. In just a few months it has attracted 2,000 active participants meeting daily, expanded recently to include an exciting global webinar driven on the promise of inclusivity for the pharma industry. We meet the team and chat about what has been learnt so far.

Today the pod have Alex Butler, Faisal Ahmed and Kai Gait on board to talk about digital strategy and specifically how digital planning can support the commercial objectives of the business. Firstly we ask the obvious question, should digital have a separate strategy at all, surely it should be running through every aspect if the business? The pod go on to discuss what good digital strategy and planning looks like and conversely, what bad looks like as well. The pod also ask, have things flipped round to such an extent that digital experts and strategic planners should be driving the overall commercial strategy, rather than adding digital expertise into the bigger picture?

Today the pod have Alex Butler, Faisal Ahmed and Kai Gait on board to talk about digital strategy and specifically how digital planning can support the commercial objectives of the business. Firstly we ask the obvious question, should digital have a separate strategy at all, surely it should be running through every aspect if the business? The pod go on to discuss what good digital strategy and planning looks like and conversely, what bad looks like as well. The pod also ask, have things flipped round to such an extent that digital experts and strategic planners should be driving the overall commercial strategy, rather than adding digital expertise into the bigger picture?

This time the pod are once again joined by David Hunt. We discuss mistakes or things that went wrong in the past that we can learn from in driving digital transformation and supporting innovation in pharma. We all have things that didn’t go as well as they could have done or for different reasons just simply failed. Alex, Faisal and David look back at their less auspicious past experience and look for the positives they can take forward into the post Covid world

This week the team catch up with Dave Hunt and discuss celebrating the amazing work Pharma do

Happy New Year from the Digitally Sick Pod.

The pod is joined by guest David Hunt who is Chief Digital Officer for Havas Health & You based on California. David has recently moved to work in the U. S after leading Havas Lynx, previously Creative Lynx, his journey starting with making the tea all the way to CEO. Alex Butler, co- founder of Foundry3 and Faisal Ahmed, Director of innovation at VMLY&Rx London talk to David about driving innovation and digital transformation in the healthcare industry, pharma’s digital progress over the last ten years, the impact of Covid-19 and the prospects for the future.

The pod speak with Peter Llewellyn who is a community facilitator, promoter and activist in global medical communications and Director of NetworkPharma which is focussed on consolidating and strengthening the MedComms Networking community. Alex and Faisal discuss MedComms past present and future in the context of innovation. Peter gives his insight into how MedComms has communicated and engaged with key audiences historically, the impact that the recent Covid-19 pandemic has had on the industry both positively and negatively and what this could mean for the future of MedComms.

The pod discuss the impact that the global pandemic will have on the pharma and broader healthcare landscape post COVID-19. The discussion included how healthcare professionals and healthcare systems have adapted during the period of crisis and how technology has been applied to maintain patient care. They also discuss if these development during this period of global crisis will be maintained and what the future implications are? Will these learnings be applied in a post COVID world or will we quickly regress toward the mean? .

The pod speak with guest Paul Simms about the Eyeforpharma virtual events that recently took place. We talk about what went well and what went not so well and focus in on the heart of virtual events, the philosophy of the value exchange. We ask the question were are many of the presentations at conferences such as Eyeforpharma of any actual value? What does this mean for the future of online events for pharma?

The pod talk about the reality of running high value virtual events. We look at the principles of digital communication and how they can be applied. Topics included not focussing on the technology as the key challenge, resisting the temptation to replicate the offline experience, developing deep understanding of the intended audience and practicing the philosophy of a mutual value exchange.