When you think of brands that do influencer marketing exceptionally well, HelloFresh may spring to mind as the food delivery service has a great presence on social media and is positively promoted by influencers from micro to celebrity level.

Nicolás Arias, Global Team Lead of Influencer Marketing at HelloFresh about how the brand utilises the influencer marketing channel so successfully, and how Nicolás' path has led him to the role he is in now.