When you think of brands that do influencer marketing exceptionally well, HelloFresh may spring to mind as the food delivery service has a great presence on social media and is positively promoted by influencers from micro to celebrity level.

Nicolás Arias, Global Team Lead of Influencer Marketing at HelloFresh about how the brand utilises the influencer marketing channel so successfully, and how Nicolás' path has led him to the role he is in now.

Podcasting is something that Hello Partner is excited to evolve in 2023. We know how much you enjoyed the Talking Influence podcast, and we're excited to share this episode as an in-depth audio interview.

In order to learn more about the people who make the influencer marketing industry what it is today, it's great to sit down and chat with individuals in the space to learn more about what influenced them to get to where they are now.

It was great to spend some time chatting to Ashley Evans, Senior Director of Digital Marketing at Eva NYC to learn more about what guided her towards her role within an Influencer Marketing Award winning haircare company.

Sammy and Courtney, also known as Grayskitz, run a TikTok comedy skit account with 2.3 million followers. The content creator couple spoke to Talking Influence journalists, Neve and Sol, about early influences from family and teachers, which led to their current career in content creation, as well as their plans for the future and how they can positively influence their large, young audience to maintain a healthy awareness when on social media.

Today's guest is founder of tbh talent, Verity Park.

Verity has worked in the influencer marketing space since 2017, which is when she joined Gleam Futures as a talent coordinator. During her time at Gleam, Verity worked with some of the UK's most prestigious digital talent including Grace Beverley, and Olivia Neill - eventually working her way up to the role of Senior Talent Manager.

This year, Verity has started a brand new venture. Using the knowledge she has gained over the past few years, and her passion for supporting up-and-coming talent, Verity has launched tbh talent and the tbh community.

At just $15 for a monthly subscription, members can join drop-in group sessions with an influencer manager, digital written ‘ask the expert’ advice, pitch themselves to brands for paid and gifted campaigns, connect with like-minded influencers, and access a huge pool of information provided by influencer marketing experts!

The tbh community has reopened for enrolment today for 24hrs only. If you're listening after the 1st of September you can sign up for tbh’s email list ready for the October intake!

Last time we spoke, we were about to host the Influencer Marketing Awards. Now, with the winners announced, we continue to celebrate their success...

Taking home the gold trophies for Best Influencer Marketing Technology and the Industry Choice of SAAS or Tech, was ThisThat. Max Osborne and Dom Ivison launched ThisThat straight out of uni, and have since grown their platform to achieve award-winning status.

I was lucky enough to grab Max and Dom for a chat, to speak about their journey towards making ThisThat what it is today, and the things and people that influenced them along the way!

Hi listeners!

In this month's podcast episode, Neve Fear-Smith chatted with Tom Sweeney, Head of Creative Strategy at Fanbytes by Brainlabs. 

We hope you enjoy listening and learning more about what led Tom to get to where he is now, and the things and people that influenced him along the way.

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This month's podcast guest is Founder of SevenSix Agency, Charlotte Williams.

Having always had a keen interest in the social media space, Charlotte founded her own industry just over three years ago having noticed that there was a gap in the market for an influencer marketing agency that would emphasise the importance of educating creators, brands, and other marketing professionals about the issues the industry is facing in regards to diversity and inclusion.

Charlotte chatted with me about how her passion for the influencer industry first began as well as her goals for growing her own business in the future.

* IMS NYC TICKETS *

Today’s guest is CEO of AFK Group, Matt Woods. AFK is a full-service talent management and representation agency for streamers and gaming creators including Captain Puffy, Fundy, and many more.

Gaming creators notoriously build huge engaged audiences that enjoy tuning in to watch them game in real-time, or to learn about the games they’re loving at the moment, and the gaming space only continues to grow.

I spoke to Matt about what drove him towards working in the gaming and influencer spaces, and the things that inspired him to get to where he is now.

Today we round up our series of bonus podcast episodes that have aimed to celebrate and elevate female voices during Women’s History Month. It’s been so interesting and inspiring to hear from female individuals who work across the board within the influencer marketing space about their passions, influences, and goals for the future.

To complete the bonus series I chatted with Charly Booth, Influencer Partnerships Director at Engage Hub…

Like our guest Sedge Beswick who we spoke to earlier in the month, Charly was also featured on the Talking Influence 50 list in 2021 - so it was great to hear what Charly has been up to since securing her spot on the list. 

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Today we bring you the second in our series of bonus podcast episodes celebrating female voices during Women’s History Month. Chatting to women within the influencer marketing industry, whether agency or creator side, allows us to learn more about the skill, passion, and talent that women bring to the industry.

Today's guest is Emma Downer, a content creator better known online by the name DIY With Emma…

Emma is someone who has been able to take content creation full time because she was able to find something that people really needed and to fill the gap, and I was lucky enough to chat with her more about the things that have influenced her to get to where she is now.

Listen, enjoy, and share!