Talking Insights

Videogames have come a long way from Pong and Tetris. Gaming today offers an enormous breadth of experiences, from AAA blockbusters with budgets that rival Hollywood, to innovative indie games, and mobile games that provide quick hits of fun. Along the way the gaming audience has grown to encompass over 2.5 billion players, and surprising new audiences are constantly emerging. This week we speak to Jan Bojko, Head of Market Research at Activision Blizzard Media, about a key new gaming audience, and how games provide huge scope for innovation for both marketers and researchers. 

Find the Gamer Moms research here: https://www.activisionblizzardmedia.com/gamermoms

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Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

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If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Esomar 2025 

China is embracing the future. Technologies such as Blockchain, Crypto, Fintech, AI, and more, are being integrated into daily life at a far quicker pace than anywhere else in the world. But how is China pushing this technological progress? How are the tech savvy Chinese public making use of new tools? And how is China's government making the most of its homegrown tech talent? This week we speak to Eliza Gkritsi, Community Listening Reporter for Technode based in Shanghai, to get the inside view on China's tech revolution.

Find Eliza's articles here: https://technode.com/author/eliza-gritsi/

Send us Fan Mail

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Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

The digital health revolution is coming. Accelerated by the COVID crisis, millions across the globe are turning to innovative tech based solutions to speak to physicians, monitor treatment, and navigate the pandemic world. This week we speak to the team at Borderless Access, to find out what their research shows us about the future of healthcare, how COVID is acting as a catalyst for telemedicine innovation, and why not every country is keen on the digital future. 

Send us Fan Mail

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Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

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Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

How do you decide where to spend your money? What makes you choose one brand over another? How do brands make or break trust with their consumers? Trust is a difficult idea to quantify, but this week we speak to Graham Staplehurst of Kantar BrandZ who does exactly that. Find out how Graham and his team work to define trust in brands, what it shows us about consumer behaviour, and how brands have either built or lost trust during the COVID crisis. Read Graham’s article for Research World here - https://www.researchworld.com/can-trust-carry-brands-through-good-times-and-bad/

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In this week's special episode we're bringing you a fascinating discussion between two leading lights in the Research sector from ESOMAR's Insights Festival. Frédéric Petit, CEO and Founder of Toluna, and Richard Thorogood, VP of Consumer and Market Insights at Colgate-Palmolive, explore the state of consumer insights in the time of COVID, how agility and innovation are key to move forwards, and what the future of insights will look like. Find more content from ESOMAR's Insights Festival via the ESOMAR youtube channel, with lots more panels, interviews, and more! https://www.youtube.com/user/webesomar

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

As elections loom across the globe, how much can we rely on opinion polls to show us political and social realities? How are polls carried out? And what challenges do pollsters and the public face when looking to polls for information? This week Srikar speaks to Kathy Frankovic, former director of surveys for CBS News, to get her insights into how polling performs a vital function within our democracies. Together they explore the roots of opinion polling, how polls can be interpreted, and how polls inform us about our politicians, public sympathies, and each other. Make sure to join ESOMAR’s Insights Festival from September 14th – 17th to hear more from Kathy as well as from other leading figures in the research sector. Find out more about this week's sponsor at www.questmindshare.com

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

This week Srikar speaks to Tom van Arman, architect and urban planner, and a key figure at the Marineterrein living lab in Amsterdam. Living labs are providing crucial insights into how to create smarter, safer, and more sustainable cities for the future, and Srikar and Tom dive into how this research is more important than ever during the COVID pandemic. As the world becomes increasingly urbanised and sustainability ever more important, how do we make sure the cities of tomorrow are the best that they can be?

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

This week Srikar speaks to Dr Daniel Allington, senior lecturer in Social and Cultural Artificial Intelligence, and author of a fascinating study conducted by King’s College London looking at how belief in COVID-19 conspiracies is shaped by social media usage. Together they explore what actually makes a conspiracy, how COVID became such fertile ground for mistruths, what role social media is playing in exposing people to these fringe ideas, and where we go from here. Find more details of the study here: https://bit.ly/39E2NYZ

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

This week Srikar speaks to Whitney Dunlap-Fowler, brand strategist and founder of Touch of Whit creative, about the importance of race in research. Srikar and Whitney explore how the market research sector needs to contend with its attitudes towards race, diversity, and inclusivity, and how having truly diverse research means better results for brands, and more trust from consumers. With a brief trip through the world of hip hop, they also look at how the next generation of young researchers are embracing their diversity as their strength, and what changes are needed to make sure that research truly reflects social reality. Find more of Whitney’s work here - https://www.touchofwhit.com

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025 

In the second part of their AI discussion, Srikar and Zeno dive into the thorny issues of AI regulation, discuss how AI morality should be just as important as AI ethics, look at some of science fiction’s greatest AIs, and ponder the role of AI in turning humanity into an interplanetary species. Make sure to check out Part 1 first and find out more about Zeno's work here - https://zenokoenigs.com

Send us Fan Mail

-----------------------------------------------------------------------------------------------

Talking Insights is a Research World and Esomar production. 

Hosted by Antonio Almeida

Music by FreeMusicForVideo from Pixabay

Graphics by Brandon Heim

-----------------------------------------------------------------------------------------------

If you’d like to be featured in a future episode or share your story, send us an email at [email protected].

-----------------------------------------------------------------------------------------------

Subscribe to Esomar on Youtube - http://bit.ly/2Vk6j6a

• Follow us on LinkedIn - http://bit.ly/2Drifcg

Esomar 2025