The question “Why is digital transformation important?” was answered loud and clear in 2020: because you can’t grow your business profitably, and you can’t meet the changing needs and expectations of your customers unless you do. But how do you get started on this journey? What is the destination? How do customers, carriers, and employees ... Read more

The post [Video] Freight Brokers: How to Map and Manage Your Digital Transformation Journey appeared first on Talking Logistics with Adrian Gonzalez.

“How are you doing?” is a question we often ask friends and colleagues. “How are we doing?” is a question companies often ask themselves. But in order to answer that question as completely as possible, companies need to look beyond internal metrics. They need to know how they’re doing compared to others in the industry ... Read more

The post [Video] Benchmarking – How to Drive Performance in Volatile Times appeared first on Talking Logistics with Adrian Gonzalez.

Last year, the pandemic disrupted the transportation market, throwing supply and demand off balance. That imbalance continues today, resulting in tight capacity, increased rates, and ongoing uncertainty for shippers. What are the main factors impacting the transportation market today? How can shippers find capacity without killing their budget? How can technology help shippers meet their ... Read more

The post [Video] Transportation Market Constraints: Developing A Shipper Action Plan appeared first on Talking Logistics with Adrian Gonzalez.

Back on February 24, President Biden issued the “Executive Order on America’s Supply Chains” which requires a review of potential vulnerabilities in the U.S. supply chains of key industries to prevent future occurrences of shortages that we experienced during the coronavirus pandemic. What defines supply chain vulnerability? What tools and capabilities are available to help ... Read more

The post [Video] How Vulnerable Is Your Supply Chain? appeared first on Talking Logistics with Adrian Gonzalez.

Many companies are focusing on sustainability and reducing their carbon footprint. To achieve their goals, they have to understand the role and impact of their transportation operations. What are some of the challenges companies face in measuring transportation’s contribution to carbon emissions? What tools or capabilities are required? How are companies leveraging data to reduce ... Read more

The post [Video] Measuring Transportation Emissions: Turning Future Goals into Today’s Operations appeared first on Talking Logistics with Adrian Gonzalez.

Analysts and others have been talking about the importance of digital transformation for many years. But the message didn’t hit home for many companies until 2020, as they struggled to respond effectively to the disruptions caused by the pandemic. Now, digital transformation is a priority, especially for logistics service providers. Why is having a digital ... Read more

The post [Video] Why LSPs Need a Digital Transformation Strategy appeared first on Talking Logistics with Adrian Gonzalez.

More than 15 years ago, Walmart’s CEO at the time, Lee Scott, gave a speech titled “Twenty First Century Leadership” that arguably kicked off the supply chain sustainability era. Over the years, some companies have made sustainability a priority while others have not. What is the current state of supply chain sustainability? Is there a ... Read more

The post [Video] Technology’s Role in Enabling Supply Chain Sustainability appeared first on Talking Logistics with Adrian Gonzalez.

There’s never a dull moment for transportation professionals. Whether it’s finding capacity, managing costs, meeting more stringent service requirements, or creating a more resilient operation — the list of challenges is long. Fortunately, ongoing innovations in technology are helping shippers keep pace with changing market dynamics and customer requirements. How is technology making a difference? ... Read more

The post [Video] How Logistics Technology Helps Shippers Overcome Challenges appeared first on Talking Logistics with Adrian Gonzalez.

All of the words we used to talk about with regards to supply chain and logistics — agile, responsive, flexible — went from concepts to strategic imperatives last year due to the pandemic. This is true for all stakeholders in the industry, including logistics service providers, and it has sparked a renewed focus on digital ... Read more

The post [Video] Scaling Technology To Enhance Customer Engagement appeared first on Talking Logistics with Adrian Gonzalez.

Companies across virtually all industries are looking for ways to drive profitable growth. After capturing many of the “low hanging fruit” benefits from ERP, CRM, and other supply chain applications, many companies are now asking, “Where is the next big opportunity to realize significant business benefits?” For many, the answer is Price Optimization. What is ... Read more

The post [Video] Price Optimization: The Next Big Opportunity In Supply Chain appeared first on Talking Logistics with Adrian Gonzalez.