Talking on Tap

In this very special episode, host Elaine McCrimmon speaks with Tracy Stallard, Global VP Experiential & draftLine (in-house agency), and Anna Rudenko, Marketing Director AB InBev Ukraine, to discuss AB InBev’s Ukrainian beer for humanitarian aid, introducing Ukraine’s most-loved beer, Chernigivske, into markets across the globe.

This special edition of Talking on Tap features our very own John Blood, Chief Legal and Corporate Affairs Officer here at AB InBev, as he sits down with Adrian Cooper, CEO of Oxford Economics, to discuss the economic footprint of the global beer industry.

In this episode, host Elaine McCrimmon speaks with Pete Kraemer, AB InBev’s Chief Supply Officer, to hear about AB InBev’s innovation and advancements in our supply chain and what this means for the end consumer. Pete has spent close to 30 years working through various leadership positions at AB InBev.

In this episode, host Elaine McCrimmon speaks with Ezgi Barcenas, AB InBev’s Chief Sustainability Officer, to discuss her role. We explore what is happening at the business around environmental sustainability, and the vision and strategy for our net zero ambitions.

For yet another very special episode, AB InBev’s Chief Marketing and ZX Ventures Officer, Pedro Earp, sits down with one of the most influential figures in the marketing space. Brazilian native Fernando Machado is the current Chief Marketing Officer at Activision Blizzard and held long-term tenures at both Burger King and Unilever. A true titan of industry, he’s here to talk about taking those all-important creative leaps of faith.

This very special edition of Talking on Tap features entrepreneur, author, speaker, internet personality, and AB InBev partner Gary Vaynerchuk, to talk about the latest on NFTs, the metaverse, and what it means for the world of business. Is the trend here to stay? And what, exactly, does it have to do with beer – can you, or will you ever be able to – enjoy one in the metaverse? Joining the episode is our very own Spencer Gordon, VP of Digital and Draftline and Richard Oppy, our VP Global Brands.

Launching an NFT isn’t something to be done lightly – as it will be around forever. So how did Budweiser’s first launch go? In this episode, host Elaine McCrimmon connects with AB InBev’s resident metaverse expert, Spencer Gordon, VP of Digital and Draftline at Anheuser Busch.

Increasingly, the onus is on businesses to define their purpose in the world. But how do they map historical brand truths against the need to evolve and grow? A tough nut to crack. In this episode, host Elaine McCrimmon speaks with the man who has at least some of the answers - Richard Oppy, our VP Global Brands - to discuss our new visual brand identity, and what this means for AB InBev.

In the final episode of Season 1, Elaine sits down with David Almeida, Chief Strategy & Technology Officer at AB InBev to discuss some of the technological innovations that have occurred over the past year as well as how beer can play a role in the recovery. Elaine then speaks to Laura Brady, Global Head of Diversity & Inclusion at AB InBev to discuss the importance of keeping people front and center and finally, Elaine speaks to Zahid Torres-Rahman, Founder and CEO, Business Fights Poverty to explore an inclusive recovery.

This week Elaine is joined by Pete Kraemer, Chief Supply Officer, AB InBev to discuss how the brewer pivoted supply chains to support communities during the pandemic, shifting from brewing beer to producing hand sanitizer, supply chain logistics to building field hospitals and from building beer crates to face shields. Also joining the podcast are Keenan Thompson, Global Director Innovation, AB InBev & Felipe Ambra, Global VP, Corona join to discuss how the brand have created a truly sustainable paper packaging solution for Corona’s six-pack bottle holders. Finally, Rob Skinner, Director, United Nations Information Center on the challenges we face in achieving the UN Sustainable Development Goals.