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About the Guest(s):

Ryan O'Hara: Ryan is the co-founder of Pitchfire, a forward-thinking company revolutionizing sales prospecting through their innovative "paid prospecting" model. With a strong background as the former VP of Marketing and Growth at Lead IQ, Ryan has significant experience in sales, marketing, and category creation. His expertise in building marketplaces and go-to-market strategies has made him a respected name in the B2B sphere. He is known for his engaging content on LinkedIn and is deeply passionate about enhancing both prospecting effectiveness and creativity within the sales process.

Episode Summary:

What up What up - join Taylor Wilson on this episode of the Talking Shizzle podcast as she chats with Ryan O'Hara, co-founder of Pitchfire, about the future of sales and marketing. The episode is packed with insights into Pitchfire's innovative approach to sales through their paid prospecting model, aiming to reshape interactions between buyers and sellers in the B2B space. Ryan's expertise in category creation, coupled with his creative strategies for engaging content, make this episode a must-listen for entrepreneurs and marketers seeking fresh ideas.

Delving deeper into the discussion, Ryan shares how companies can significantly improve their prospecting efficiency by adopting a paid response strategy rather than traditional methods. He explains how Pitchfire's platform allows companies to seamlessly integrate paid prospecting into their go-to-market strategies, essentially creating a new channel alongside outbound prospecting and paid marketing. The concept addresses issues with traditional prospecting methods, offering a solution that benefits both sellers seeking strategic insights and buyers receiving a token of appreciation for their time.

Additionally, Ryan discusses the broader challenges and changes on the horizon for marketing and sales, emphasizing the role of artificial intelligence as a creative and efficiency partner. He also touches on the concept of category creation, offering practical advice for companies looking to differentiate themselves in crowded markets. Listen in to discover how Pitchfire’s innovative solutions and Ryan's marketing wisdom can provide a blueprint for success in the evolving B2B landscape.

Key Takeaways:

• Paid Prospecting as a New Channel: Ryan discusses how Pitchfire introduces paid prospecting, allowing businesses to pay for responses instead of meetings, enhancing engagement with potential clients.
• Category Creation Insights: The episode highlights strategies about defining a new category within your industry to distinguish your product and drive market presence.
• Efficiency and Creativity in AI: Ryan views AI as a tool for creative enhancement and improving efficiency in content creation, bridging the gap between imagination and execution.
• The Evolution of Sales and Marketing: Dive into Ryan’s predictions on the sales and marketing landscape by 2025, focusing on the growing importance of innovative engagement strategies.
• Practical Advice for Startups: From updating domains to effective pitching, Ryan shares personal anecdotes and actionable advice to streamline startup operations.

Resources:

• Ryan O'Hara's LinkedIn: C

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About the Guest(s):

Adam Reed is the Vice President of Marketing at Dilla's Quesadillas, a creative force within the fast-casual dining industry. With an impressive career spanning roles at major food chains, Adam begun his professional journey in marketing at Chipotle before spearheading marketing efforts at Raising Cane's. Over his tenure, Adam has successfully navigated businesses through expansive growth, pivoted strategic marketing initiatives, and consistently driven brand innovation. His expertise in restaurant marketing is recognized industry-wide, making him a sought-after leader and advisor in the field.

Episode Summary:

In this brand new poppin' episode of Talking Shizzle, host Taylor Wilson goes into the culinary world with Adam Reed, VP of Marketing at Dilla's Quesadillas. The discussion spans Adam's extensive career in marketing within the fast-casual and restaurant industry, sharing his journey from IBM to successful roles at Chipotle and Raising Cane's before landing at Dilla's. Listeners are offered a peek into the operational intricacies of these giants in the dining sector and how core values and consistency in messaging have driven significant growth and consumer loyalty.

This episode explores the nuances of brand authenticity and market differentiation amidst a saturated food market landscape. Adam Reed's insights into how Dilla's is positioning itself in the fast-casual industry highlight the importance of community involvement and customer-centric approaches. He emphasizes the intersection of data and intuition in developing impactful marketing strategies. Reed's engaging anecdotes, coupled with strategic advice, paint a vivid picture of the modern challenges — and opportunities — in restaurant marketing, making this episode a must-listen for those in the industry or anyone interested in brand marketing dynamics.

Key Takeaways:

• Successful restaurant marketing is a blend of operational excellence, consistent product quality, and authentic messaging.
• Fast-casual brands like Chipotle and Raising Cane's thrived by focusing on specific core offerings and avoiding market distractions.
• Adam emphasizes the importance of aligning brand strategies with authentic community engagement to resonate with target audiences.
• Marketing strategies should balance data analysis with gut instinct to create genuine connections with consumers.
• Brand differentiation in a crowded market relies on clarity of message and strategic positioning, rather than simply mimicking competitors.

Resources:

• Visit Dilla's Quesadillas for more on Adam Reed's current workplace.
• Connect with Adam Reed on LinkedIn.

For those looking to delve deeper into the intricacies of restaurant marketing and branding, this episode offers invaluable insights and strategic foresight directly from a seasoned expert. Tune in and gain access to the exclusive wisdom shared, ensuring you stay ahead in the ever-evolving landscape of fast-casual dining and brand marketing. Don't forget to subscribe to the Talking Shizzle podcast for more thought-provoking content and industry insights.

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About the Guest(s):

Kristin Jackson is the CEO and co-founder of Free Spoke, a pioneering search engine that is dedicated to user privacy and presenting balanced viewpoints. With a robust professional history in technology and entrepreneurship, Kristin has collaborated with her co-founder Todd Ricketts to establish a platform that offers unique search solutions. Her work focuses on challenging the conventional models of internet search by fostering transparency and integrity in the digital age.

Episode Summary:

In this fabulous episode of Talking Shizzle, host Taylor Wilson interviews Kristin Jackson, CEO and co-founder of Free Spoke, a revolutionary search engine that offers privacy-focused solutions and balanced viewpoints. As they dive into Kristin's journey of creating a search engine to compete against the Goliath that is Google, Kristin explains the fundamental differences that Free Spoke brings to the world of digital search. Emphasizing their steadfast commitment to user privacy, showing diverse perspectives, and offering a pornography-free environment, Kristin highlights the significance of integrity in today's technological landscape.

The conversation with Kristin Jackson explores the entrepreneurial venture of building a search engine that contrasts with major players like Google and DuckDuckGo. Drawing on insights into AI and emerging trends in search technologies, Kristin underscores Free Spoke's dedication to provide a more ethical and user-centric internet experience. The episode also delves into their future initiatives, including a kid-specific browser to protect young users. Throughout the dialogue, Kristin sheds light on how Free Spoke navigates the complexities of the tech industry by adhering strictly to privacy and unbiased content, reiterating the importance of genuine debate and diverse opinions in shaping a well-informed public.

Key Takeaways:

• Free Spoke is committed to protecting user privacy, ensuring anonymity in searches and never selling user data.
• The platform distinguishes itself by showing both left and right perspectives on search topics, helping users avoid echo chambers.
• Free Spoke offers a pornography-free search environment, acknowledging the impact of such content on societal issues like sex trafficking and child protection.
• The discussion includes insights into the evolving role of AI in search engines and how Free Spoke plans to integrate these technologies while maintaining its core principles.
• Kristin Jackson emphasizes the importance of this debate for personal and societal growth, drawing from historical examples and applying these insights to present-day digital challenges.

Resources:

• Free Spoke Website: freespoke.com
• Contact Kristin Jackson: [email protected]

Discover an insightful conversation that delves into the complexities of the modern digital information space. The episode encourages listeners to think critically about the platforms they use and urges them to explore Free Spoke for a balanced search experience. Be sure to tune in for more discussions that challenge the status quo and champion innovative thinking on the Talking Shizzle podcast.

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About the Guest(s):

Kanika Sharma is a conversion copywriter specializing in LinkedIn ghostwriting. With more than five years of experience in the sphere of product and growth marketing for early-stage startups, she has honed her skills in crafting compelling web copy, ads, and video scripts. Kanika's journey into LinkedIn optimization began as she discovered the potential of turning profiles into conversion-focused landing pages. Her work aims to transform these digital footprints into effective business assets, helping professionals and entrepreneurs convert profile views into meaningful connections and clients.

Episode Summary:

In this episode of the Talking Shizzle podcast, hosted by Taylor Wilson, founder of Creative Shizzle, Kanika Sharma talks about the art and science of optimizing LinkedIn profiles for maximum impact. The conversation unpacks how LinkedIn serves as a first impression in the business world, akin to a quality website, making the optimization of its various sections crucial for attracting and converting prospects. Kanika shares her journey from a conversion copywriter to a specialist in LinkedIn ghostwriting, illuminating her process for turning LinkedIn profiles into actionable tools for business growth.

The discussion is rich with insights on converting a LinkedIn profile into a landing page that reflects a personal brand while effectively addressing client pain points. Key strategies explored include using the cover picture, headline, and about section with laser-focus on addressing user pain points and showcasing ROI. Also covered are valuable techniques for utilizing LinkedIn’s features such as the Featured Section and Experience Section, complemented with content strategies aligning with top, middle, and bottom funnel objectives. This episode provides both high-level perspectives and practical tips for anyone looking to leverage LinkedIn as a powerful business tool.

Key Takeaways:

• Treat your LinkedIn profile like a strategic landing page by addressing pain points and highlighting your unique value proposition.
• Optimize your cover picture with concise messaging that answers the biggest pain points of your audience.
• Use the Featured Section strategically with top, middle, and bottom funnel content to guide prospects through a conversion journey.
• Experiment and iterate regularly with profile updates to discover what resonates most with your audience.
• Leverage specific LinkedIn features like slideshows and UTM links for effective engagement tracking and audience connection.

Resources:

• LinkedIn Profiles to Follow: Jake Ward, Vincent Puri
• Improve your LinkedIn Profile by visiting fixmylinkin.com

Check out this enriching episode for a transformative approach to LinkedIn marketing and stay tuned for more insightful episodes from the Talking Shizzle podcast.

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About the Guest(s):

Dave Raley is the founder of Imago Consulting, a firm specializing in advising businesses and nonprofits on sustainable giving and subscription economies. With an extensive 18-year background in advertising and marketing agency spaces, Dave has transitioned into a consultant role, focusing on helping organizations harness the power of sustainable revenue streams. He is also an upcoming author of the book "The Rise of Sustainable Giving," which offers insights into leveraging the subscription model for continual growth in the nonprofit sector.

Episode Summary:

For today's episode of Talking Shizzle, host Taylor Wilson talks with Dave Raley, founder of Imago Consulting, to discuss the evolving subscription economy and its implications for businesses and nonprofits. They delve into the increasingly essential role of subscription services in creating sustainable revenue streams in an unpredictable market. Dave draws from his wealth of experience and upcoming book, "The Rise of Sustainable Giving," to guide listeners through integrating subscription models into their growth strategies.

Taylor and Dave explore how modern consumer behaviors have shifted to favor subscription services, with insights into integrating these models into both profit-driven ventures and nonprofit organizations. Discussing the cultural shift towards a subscription-based economy, the conversation covers the impact of this change on marketing strategies and consumer expectations. With search-friendly terms like "sustainable giving," "subscription economy," and "recurring revenue," the episode provides actionable insights for organizations looking to embrace subscriptions as a core part of their development strategy.

Key Takeaways:

• Subscriptions are becoming a dominant part of consumer behavior, offering opportunities for businesses and nonprofits to create sustainable, predictable revenue streams.
• A successful subscription model must deliver ongoing value to customers or donors, not merely recurring transactions.
• Many nonprofits can leverage the same cultural shifts that have allowed for-profit subscription services to thrive by focusing on delivering continuous impact updates and improvements.
• The average American has 12 subscriptions, indicating a significant market shift towards ongoing service models which businesses can capitalize on.
• Businesses and nonprofits alike should focus on understanding their audience's motivations to design subscription models that truly provide value.

Resources:

• Creative Shizzle - Creative Shizzle Website
• Imago Consulting - Dave Raley's consulting firm
• Sustainable Giving Book: SustainableGiving.org
• Robbie Kelman Baxter - Author of "The Membership Economy" & "The Forever Transaction"
• Zora - Subscription Management Platform
• Rocket Money - Subscription Management App

For more insights into leveraging the subscription economy for sustainable growth, listen to the full episode of Talking Shizzle and subscribe for more enlightening content on business and nonprofit strategies.

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About the Guest(s):

Lisa Wendland is the Director of Lifecycle Marketing at Blue Wheel Media, boasting over 15 years of experience in digital marketing. Her background spans various sectors including e-commerce, non-profits, and higher education. With a unique blend of skills gathered from ten years in the agency field and five years on the brand side, Lisa brings a comprehensive perspective to life cycle marketing. She's also a professor, contributing her expertise to university-level curriculums.

Episode Summary:

In this power-packed episode of Talking Shizzle, host Taylor Wilson talks with Lisa Wendland, an expert in lifecycle marketing, and they cover the intricacies of this specialized marketing approach. Taylor and Lisa explore crucial elements of lifecycle marketing, dissecting how brands can effectively engage with consumers throughout their journey, from initial awareness to post-purchase engagement. They address personalization and maintaining engagement across different marketing channels like email and SMS.

Listeners will benefit from SEO-optimized insights as Lisa explains how lifecycle marketing focuses on the consumer's journey, from research to purchase, and how to harness tools like email, SMS, and chatbots to nurture these relationships. They touch on the differences in approach between B2B and B2C markets, emphasizing the importance of data-driven personalization for heightened user experience. Strategic discussions on balancing personalization and efficiency reveal how tailored communication can distinguish a brand. Lisa's key highlights include the effectiveness of timely segmentation and behavioral triggers for sustained consumer loyalty.

Key Takeaways:

• Lifecycle Marketing Essentials: Understanding customer journey touchpoints and leveraging channels like email and SMS for personalized communication.
• Personalization Strategy: Importance of balancing efficiency and personalized experiences to boost customer retention and satisfaction.
• B2B vs. B2C Dynamics: Tailoring lifecycle marketing strategies to suit the nuanced needs of B2B and B2C sectors.
• Sustaining Momentum: Strategies to maintain brand engagement and interest across different consumer seasons and stages.
• Effective Campaigns: Insight into successful lifecycle campaigns with examples from Lisa’s professional experiences.

Resources:

• Blue Wheel Media: BlueWheelMedia.com
• Lisa Wendland’s LinkedIn: linkedin.com/in/lisawendland
• Creative Shizzle: http://CreativeShizzle.com

Listen to the full episode for an in-depth look at lifecycle marketing strategies and more insightful discussions with industry experts. Stay tuned for upcoming episodes of Talking Shizzle as we continue to bring you valuable content for business growth and innovation.

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Bill Kenney is the CEO of Focus Lab, a branding agency specializing in helping businesses, particularly in the B2B tech industry, develop compelling and cohesive brand identities. With 15 years of experience under his belt, Bill has led Focus Lab from its inception to a well-regarded firm known for working with diverse clients, from small startups to major tech brands. He is also the author of "Conquer Your Rebrand," a book that delves into the branding process to guide businesses through effective rebranding strategies.

Episode Summary:

In this episode of Talking Shizzle - host Taylor Wilson welcomes branding legend Bill Kenney, who shares insights from his 15-year journey with Focus Lab. Their conversation touches on Bill's accidental yet serendipitous meeting with Taylor, the importance of brand identity, and how branding can catalyze growth for businesses. Bill provides a behind-the-scenes look into how Focus Lab crafts the foundational elements that enable businesses to stand out in the competitive B2B tech landscape.

This episode breaks down the difference between branding and marketing, showing why a brand is more than just a logo. Kenney explains how brand identity—through visuals, teamwork, and a personal touch—drives business success. He also highlights why personal branding matters in today’s digital world. It’s full of practical tips for entrepreneurs who want to use branding to grow their business in 2025 and beyond.

Key Takeaways:

• Branding vs. Logo Understanding: Branding extends far beyond a logo; it encompasses the entire customer experience and forms the backbone of how a business operates and presents itself to the world.
• Role of Personal Branding: Cultivating a personal brand alongside corporate branding can establish trust and authenticity, impacting both customer perception and recruitment.
• Importance of Internal Alignment: Achieving alignment within a company about its brand identity and goals can lead to reduced friction, faster progress, and improved external perception.
• Branding in Economic Contexts: Regardless of external economic and political climates, consistent and authentic branding helps businesses navigate changes and maintain momentum.
• Interaction of Brand and Marketing: Brand lays the foundation, setting the stage for effective marketing strategies that drive engagement and growth.

Resources:

• Focus Lab: https://focuslab.agency/ 
• Bill Kenney's Book: "Conquer Your Rebrand" available on Amazon or through conqueryourrebrand.com
• Connect with Bill Kenney on LinkedIn: Bill Kenney
• Exit Five Community: Founded by Dave Gerhart, offering insights into B2B marketing and branding.
• Chili Piper: Featuring Alina Vandenberghe, acknowledged for transparent and effective personal branding strategies.
• Check us out at: creativeshizzle.com

Check it out! Listen to Talking Shizzle to gain valuable insights from a branding experts about building and sustaining an impactful brand identity. Be sure to subscribe for mo

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About the Guest(s):

Moby Hayat is a renowned digital ad specialist with a focus on helping companies optimize their performance in digital advertising platforms, particularly LinkedIn. With a rich experience in the realm of B2B marketing, Moby excels in enhancing ad conversion, strategizing targeted ads, and leveraging first-party data to improve advertising outcomes. Moby's expertise has been acknowledged by his vast network where he frequently shares insights on digital marketing and advertising trends.

Episode Summary:

In this episode of the Talking Shizzle pod, Taylor Wilson, the founder of Creative Shizzle, invites digital ads expert Moby Hayat to talk about the ups and downs in the world of LinkedIn advertising. As someone who has attended notable marketing events and keeps a keen interest in the digital landscape, Taylor taps into Moby's expertise to explore how SMBs, high-end consultancies, and established SaaS companies can optimally use LinkedIn for their advertising needs. With Moby's recent journey to citizenship providing a personal touch that parallels his professional ethos of adaptability and growth, this conversation is rich with insights for anyone interested in enhancing their digital marketing strategies.

Throughout the episode, Taylor and Moby dissect various advertising platforms, focusing specifically on LinkedIn. They evaluate the ins and outs of budget management, audience targeting, and comparing platform efficiencies between LinkedIn, Meta, and other advertising avenues. The discussion highlights how LinkedIn's targeting capabilities are unmatched in the realm of B2B marketing but also calls attention to its higher costs, stressing the importance of understanding your business's specific needs and close processes. With actionable insights and inspirational narratives, this episode stands as a comprehensive guide for companies aiming to push their boundaries in digital advertising.

Key Takeaways:

• LinkedIn's Unique Positioning: LinkedIn offers unparalleled B2B targeting because it utilizes first-party data, making it ideal for businesses looking for specific professional demographics.
• Budget Considerations: LinkedIn can be more expensive than Meta platforms; businesses should weigh cost versus quality of leads and long-term gain.
• Testing and Optimization: The importance of testing different ad strategies across platforms to find what works best for your specific business model, such as using Meta for immediate leads and LinkedIn for brand awareness.
• Tracking and Attribution: Although tricky, utilizing correct tracking methods is crucial for understanding ad impacts and optimizing future campaigns.
• Start Small, Grow Big: Small businesses should begin with a manageable budget to refine their advertising strategies and gradually increase expenditures as they see more definitive results from campaigns.

Resources:

• Moby Hayat on LinkedIn: Moby Hayat
• Creative Shizzle Website: CreativeShizzle.com
• Metadata.io's Meta Match: A tool for B2B targeting on Facebook and Instagram (details discussed during the episode).

This episode of Talking

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About the Guest(s):

Paul Kuthe
Paul Kuthe is a dynamic business coach with a decade of experience in helping entrepreneurs and leaders achieve transformative growth. With a background as a professional kayaker, Paul brings unique insights into human performance and psychology, blending this with business acumen to guide clients towards success. He is the founder of Tributary Coaching, a firm dedicated to integrating storytelling with business strategies to foster impactful change in organizations. Paul is also a StoryBrand certified guide, leveraging narratives to redefine business communication and culture.

Episode Summary:

In this episode of Talking Shizzle host Taylor Wilson features business coach Paul Kuthe from Tributary Coaching. In this conversation, they chat about the misconceptions of work-life balance and explore the integration of storytelling into achieving personal and professional goals. Paul Kuthe shares real-life metaphors and actionable strategies from his experience as a kayaking professional and business coach, to support entrepreneurs in navigating their business rapids.

Taylor and Paul talk about work-life balance (or the myth of it), goal setting, and storytelling for business growth. Paul breaks down why work and life aren’t meant to be perfectly balanced—but instead, integrated. He also introduces the "goal story" technique, a method that blends neuroscience and storytelling to help turn dreams into reality. Plus, he shares his WOOP strategy—a powerful way to tackle obstacles and make big things happen.

Key Takeaways:

• Work-Life Integration: The myth of work-life balance is dispelled in favor of a work-life integration approach, allowing a seamless blend between professional and personal aspects.
• Goal Storytelling: Crafting a vivid narrative of future goals set the stage for remarkable personal transformation and business growth.
• WOOP Framework: Utilize the Wish, Outcome, Obstacle, and Plan technique to visualize success and overcome internal barriers.
• Time Investment: Instead of managing time, focus on intentional investment through detailed planning, combining digital and analog methods to optimize productivity.
• Reflect and Adjust: Constant reflection on one's methods, obstacles, and triumphs aids in personal and professional development.

Resources:

• Paul Kuthe's Coaching: tributarycoaching.com
• Reach out to Paul on LinkedIn
• StoryBrand Training: storybrand.com (not explicitly mentioned but relevant to Paul’s coaching methodology)
• Creativeshizzle.com

Tune in to uncover how harnessing stories can transform your business approach, and stay tuned for more enlightening discussions on the Talking Shizzle podcast!

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About the Guest(s):

Jessie Liszak is a personal branding expert and the founder of Reveting, a company specializing in helping individuals and executives build their personal brands through live streaming. With a background as a Chief Marketing Officer at a data company, Jessie has harnessed her extensive marketing experience to transition into personal branding, leveraging platforms like LinkedIn and using tools such as Streamyard. Known for her work in helping brands connect with audiences through authentic and engaging content, Jessie continues to lead conversations around the significance of personal branding in today's digital landscape.

Episode Summary:

Check out this episode of Talking Shizzle, where we went live on LinkedIn with host Taylor Wilson whom welcomes branding expert Jessie Liszak to jump into the world of personal branding and its vital role in business growth. Jessie shares insights into how personal brands can complement corporate identities, emphasizing the power of authenticity and live streaming as tools for connection and influence. Together, they explore the foundational elements necessary to develop a powerful personal brand, discussing how executives and entrepreneurs can overcome hesitation and take strategic steps to reveal their genuine selves online.

The conversation also hits on the practical aspects of personal brand building within the B2B space, focusing on channels and strategies that drive engagement and trust. Jessie argues for the importance of focusing on personal values and long-term goals when crafting a personal brand narrative, with platforms like LinkedIn and YouTube highlighted as essential for B2B professionals. The discussion also touches on the potential loss of TikTok and the need for diversification across platforms to maintain reach and influence. Through her expertise, Jessie provides actionable advice for individuals looking to authentically connect with their audience and build a brand that transcends traditional marketing techniques.

Key Takeaways:

• Personal branding is essential for aligning your authentic self with your professional identity, especially in B2B contexts.
• Live streaming is a dynamic and effective way to engage audiences, offering authenticity and building trust in ways that edited content cannot.
• Understanding and defining your personal values and life goals are crucial steps in developing a personal brand.
• Diversifying content across multiple platforms mitigates risks associated with the potential disappearance of any single platform.
• Executives should not only focus on personal branding but also encourage their teams to build their individual brands to represent the company effectively.

Resources:

• Creative Shizzle
• Jessie Lizak on LinkedIn
• Reveting on LinkedIn
• Discover and Grow your Personal Brand with Reveting
• Streamyard: Use this tool for LiveStreams. 
• YouTube: Discussed as a significant channel for B2B content and long-form engagement

For more insightful epis

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