My guest today Is Joshua Sakhai one of the 4 active co-founders of Ephemeral, a company designing a tattoo ink which disappears over time. This ink is not yet out on the market, as the product is still in the development phase. However, as you will hear the product relies on an ingenious redesign of the ink particles, which break down over time and ultimately disappear completely. In this episode we discuss the organizational implications of trying to navigate the front-loaded ,heavy, R&D lift that these type of innovative products require. It’s also interesting to hear how Josh as a 21 year old ,currently on a leave of absence from NYU, is managing the expectations of being in the pre-product phase for a good that may potentially revolutionize the multi-billion dollar industry that is tattoo ink. I hope you enjoy the show. And as always you can follow us on iTunes or Soundcloud or follow us on social media, just look up NYU Entrepreneurial Institute on Fb or Twitter.