In this insightful episode of Talking Talent, hosts Nitin Sharma and Sean Kennedy sit down with Emily Firth, Co-founder of TheTruthWorks, to tackle one of the biggest challenges facing employers today — trust.

Recording from IHR Live in London, the conversation dives deep into how businesses can rebuild credibility and authenticity in an increasingly artificial world — one dominated by AI, automation, and corporate buzzwords. Emily shares her perspective on why employer brands must start with honesty, how to craft a genuine employee value proposition, and why leaders need to be more transparent, communicative, and self-aware.

The trio explore:

• Why mistrust has become the default in work and society
• How AI and remote work impact perceptions of honesty and productivity
• The crucial link between leadership communication and employee engagement
• Why “fixing your employee experience” matters more than a slick careers page
• How to make employer branding less about spin and more about truth
• The importance of vulnerability and community among business leaders

Emily also shares her personal journey from Global Head of Employer Branding at Booking.com to launching her own consultancy, TheTruthWorks — a firm built on telling the truth, not selling a façade.

👥 Who this episode is for:

• Employer brand and talent marketing professionals
• Business leaders and founders navigating hybrid work and culture shifts
• HR and TA professionals seeking to strengthen engagement and retention
• Anyone curious about the intersection of trust, transparency, and truth-telling in modern work

🔗 Connect with the guest

Emily Firth: https://www.linkedin.com/in/emilyfirth/

TheTruthWorks: https://www.thetruthworks.co/

🔗 Connect with the hosts

Sean Kennedy: https://www.linkedin.com/in/seanthetaguy/

Nitin Sharma: https://www.linkedin.com/in/nitin-rectools/

Discover recruitment tools and services at Rectools.io:

https://www.rectools.io/

Find out about the Recruitment Curry Club:

https://www.linkedin.com/company/the-recruitment-curry-club/

New episodes of RecTalk, Founder Diaries and Talking Talent drop every Wednesday and Friday.

Listen on another platform: https://rectalk.co.uk/

🔗 Get in touch with these recommended suppliers

Carl Jones — Konquest: https://www.linkedin.com/in/carl-jones-66093722/

Ben Fielding — Quinset: https://www.linkedin.com/in/benfielding/

Ross Thompson — Infinity Staff Global: https://www.linkedin.com/in/rossnthompson/

Matt Fox — Exitus Advisory: https://www.linkedin.com/in/matt-fox-50b10311/

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