New internet-based technologies have boomed with unprecedented access to data and data management tools. While this has facilitated innovation, it has also left many personal users and companies alike with limited knowledge about the uses and potential harms of their data. Balancing innovation and data privacy often requires tailored approaches, which is what the National Institute of Standards and Technology, more commonly known as NIST, attempted to address with their now highly-relied upon voluntary Privacy Framework, which offers guidance for organizations to voluntarily implement to protect data privacy and security.